As Creative Director and Team Lead Art & Copy, I was responsible for the creative leadership and coordination of an international team of digital marketing experts. My main area of responsibility was the development and implementation of innovative and effective digital campaigns for the DACH region that were tailored to the various phases of the marketing funnel. I worked closely with other departments and external partners to ensure the quality, consistency and relevance of our communication strategies.

Digital, Innovation, Social Media

Interactive & Web Design, Designer BTL/ATL, Social Media Marketing, Community Management, Content Strategy & Management.

Designer, Shopper Marketing and BTL

Designing interactive and user-friendly interfaces for websites, apps, and digital media, creating illustrations for print and online materials, developing shopper and BTL marketing concepts for various sales channels, implementing in-store innovations such as displays, POS actions and interactive elements, and designing integrated campaigns for various brands, including P&G, Braun, Oral-B, Wrigley’s, and UBS.