Lars Lee, Mba Email & Phone Number

Renton, Wa, Us

Bentonville, Arkansas, Us

Awarded inaugural 'MAP Associate of the Year' 2023 - "For making the largest contribution this year by driving MAP forward, embodying our company values, and acting as a role model for all."RESPONSIBILITIES:Team Lead for Search Performance Management team, with two direct reports. Specifically responsible for the Consumables, Health and Wellness sales vertical.> Led paid search advertising strategy for Sam's Club MAP, culminating in helping drive MAP's first ever $100M AOP quarter in FY24 Q4> Founded ongoing weekly "Brunch & Learn" call series, a cross-functional forum to increase the MAP organization's collective proficiency in understanding, selling and optimizing paid search> Championed recruiting efforts for the SPM team - interviewed candidates throughout the year, leading to formation of the current team. Worked closely with Talent Acquisition on assessing resumes and completed candidate exercises> Collaborated with data science and business intelligence teams on design and implementation of key performance reports, used by teams across MAP to accelerate sales efforts and implement more efficient and effective paid search strategy> Co-developed paid search RACI for Managed and Self-Service/API account management, creating efficiencies between Operations and Sales teams> Co-created Sponsored Products Certification Program, developing an internal paid search knowledge education project

Mountain View, California, Us

RESPONSIBILITIES:Account Director and senior team member for CIQ's Advertising Team; Amazon advertising SME. > Oversaw management and optimizations of both search and display campaigns for clients across multiple categories on Amazon and Walmart, with additional omnichannel experience across other platforms such as Target, Kroger, Instacart, Wayfair, etc.> Advertising spend across book of business totaled nearly $40M per year across multiple channels and retailers> Directly managed small team of account managers and account specialists> Collaborated with the CommerceIQ product and engineering teams to build a constantly evolving software and processes to improve and better align with client goals

Mountain View, California, Us

Seattle, Washington, Us

Seattle, Washington, Us

OVERVIEW:Orca Pacific is the premier manufacturers’ representative agency in Seattle with an exclusive focus on Amazon. We have been working hand in hand with Amazon for over a decade and pride ourselves on being experts in every facet of their platform. We represent top manufacturers across all major categories at Amazon, and our office is located within walking distance from Amazon’s campus in Seattle, WA.RESPONSIBILITIES:Advertising Manager and acting Team Lead for Orca Pacific's Advertising Team. > Complete and sole ownership of managing and optimizing campaigns for clients across multiple categories on Amazon Advertising, including all forms of Sponsored Ads such as Sponsored Products, Sponsored Brands and Product Display, as well as Amazon DSP (display advertising)> Managed advertising spend totals in excess of $3M per year> Partnered with clients to develop strategy around their advertising goals and incorporated that approach into their overall business operations on Amazon> Collaborated with the Orca Pacific Account Team to holistically showcase and grow clients' top line sales and shipped units YoY

OVERVIEW:Peoples Republic of Clothing is a Seattle-based men's and women's apparel and accessories brand. It is co-owned by a father and son whose cross-generational experiences and ideas create perspectives and products that are unique to the Streetwear domain of fashion.RESPONSIBILITIES:Owner of Seattle-based retail clothing brand. Founded and managed business operations while attending college full-time. Responsible for all administrative, marketing and sales operations as well as brand strategy, both online and offline. Associate designer using the Adobe creative suite.• Successfully increasing sales every year by utilizing creative and strategic tactics to increase brand awareness, collaborations and partnerships• Managing social media accounts (Facebook, Instagram, Twitter) and designing email campaigns• Conceptualized and built company website and online store• Overseeing design concept development to create multiple seasonal lines and product offerings• Directed and managed team of eight people to develop marketing and sales processes• Negotiating sales and marketing contracts with multiple retail stores and collaborators• Planning and coordinating product merchandising at dozens of events in and out of state• Conducted interviews and hires for prospective intern positions

Latham, New York, Us

OVERVIEW:CommerceHub is a provider of hosted integration, drop ship fulfillment, and product content management for multi-channel e-commerce merchants. It provides integration and fulfillment services to both online and brick and mortar retailers, distributors, and supplier companies.RESPONSIBILITIES:Marketing Specialist for the Account Services Team, consultant for the Marketplaces Team as well as onboarding representative and support for the Customer Service Team. Partnered with account managers and directors, with overall responsibility for client accounts and ensured all account deliverables / milestones were completed on time and on budget in a highly visible, complex and fast-paced agency environment.• Successfully utilized paid-search marketing programs, marketplaces and comparison shopping engines to support management of multiple client accounts and increase sales• Directed and trained a team of assistants on tasks and account management strategies• Facilitated channel launches, troubleshooting and data optimization for thousands of product listings per week• Created and edited PowerPoint presentations for both internal and client-facing needs• Utilized performance data to implement channel bidding strategies on a daily basis• Provided data analysis using key metrics to drive and support marketing strategies• Managed client accounts to onboard suppliers and increase sales activity

Latham, New York, Us

Supported managers on all account needs, acting as front-line defender and first responder for clients and internal teams.• Developed and implemented a process for increasing catalog management efficiency

Charlotte, North Carolina, Us

OVERVIEW:Honeywell International, Inc. is an American multinational conglomerate company that produces a variety of commercial and consumer products, engineering services, and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments.RESPONSIBILITIES:• Reported directly to VP of Communications, China for project creation• Collaborated with managers and other interns on multiple group projects and initiatives• Spearheaded research on company logo and branding practices• Drafted and edited corporate newsletters with distribution to 12,000 employees

Nashville, Tennessee, Us

• Managed sales floor and backroom, overseeing team of up to five employees• Only store employee consistently at or above all annual sales and metrics goals• Spearheaded inventory management and product merchandising processes

B.A., Sociology

Mba, Global Leadership Development

High School, General Studies