Lars Lindberg Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Sweden

Stockholm, Sweden

Generating new business through a customer focused marketing and communications plan with a digital inbound marketing strategy. Leading the company's online marketing communication efforts including website and social media.Responsibilities:Ownership of different integrated marketing projects and initiatives.External communication - updates and development of digital channels (social media and website).Event management (internal and external). Planning and project management.Communications and branding - ensure proper usage of standards and branding strategies.Internal communications. Updates and distribution of internal newsletters.Support sales in communication, presentations and pitching.Integration of digital tactics into all activity, working to identify opportunities where digital can replace other tactics.Responsible for news room and press releases. Publish news, articles and keep in touch with press contacts.

Sweden

Overall responsible for the marketing function and the global presence incl all marketing-, PR- and communication tactics. Staff liability for a group of five marketing specialists in two countries.• Built up an effective marketing organization responsible for several countries from scratch.• Initiated and managed the setup of one of the world´s largest online communities for online researchers with more than 30 000 members in three languages.• Initiated and implemented a new inbound marketing and content marketing strategy and a marketing automation system that now is the foundation of Netigate´s online presence and primary lead generator. The introduction has led to an increase in the number of online inbound leads during 2014 with 90%.• Initiator and project manager for the PR-project ”the Marketing Manager Barometer”, a quarterly survey among leading marketing executives. Conducted together with media magazine Dagens Media and the association of Swedish Advertisers (Sveriges Annonsörer).

Stockholm, Sweden

Responsible for the product portfolio and business analysis. Member of the management team.• Restructured the Netigate subscription model, that led to a 20% sales increase on existing customers • Responsible for the launch of several updates and versions of the Netigate software solutions.

Project Manager at Emaps Marketing Department/IBM. Consultant for Addici FM ABResponsible for planning, execution and evaluation of marketing tactics within all IBM business areas. Budget and performance accountability for each tactic. Projects include for example:• Launched the IBM global CIO Study in Sweden• Co-project manager for the IBM Partner Summit 2009 with 400 attendees• Project manager for IBMs presence at several trade fairs• Implemented a new strategy for evaluation of third-party events• Editor for the IBM Nordic digital newsletter

Stockholm, Sweden

Responsible for market analysis, product portfolio, pricing, packaging and campaign planning within airport advertising at Stockholm-Arlanda and Stockholm-Bromma Airports. • Responsible for the marketing plan for the business area• Restructured the short time ad networks at the airports, that led to a 15% yearly revenue increase.• Launched the concept ”Arena Domination” at train stations. Examples of customers that have bought the concept: H&M, Nivea and Samsung• Implemented a new system to divide revenue shares from airport advertising• Responsible for creating the annual price list, both online and print versions• Identified and implemented several new ad formats incl both digital signage and large format banners

Stockholm, Sweden

Responsible for business development and technical operations in northern Sweden and at Stockholm-Arlanda Airport. • Yearly cost budget 15 MSEK• Staff liability and daily management of 25 sub contractors • Project management of e g installation of ad spaces

Stockholm, Sweden

Responsible for marketing, business development and contract negotiation of different types of advertising and street furniture agreements. • Production of presentation materials, building permits and permit management.• Responsible for education in the industry project Outdoor Impact 2003.

Bachelor Of Economics, Marketing

Education record

Computer Science