Lars Lindberg

Lars Lindberg Email and Phone Number

Head of Marketing and Communications @ FocusNeo
Stockholm County, Sweden
Lars Lindberg's Location
Stockholm, Stockholm County, Sweden, Sweden
Lars Lindberg's Contact Details

Lars Lindberg personal email

n/a
About Lars Lindberg

Senior B2B marketer with experience from leading positions in media and IT. Sales oriented withdocumented experience of increased sales and profitability. Extensive knowledge in areas suchas digital marketing, internal communication, marketing automation, content marketing with a focus on lead generation and increased sales.Proactive, driven and structured. Appreciated team leader with the ability to build long-term relationships both internally and externally.Specialties: International marketing, management, marketing strategy, digital marketing, inbound marketing, content marketing, project management, event marketing, lead generation, marketing automation, PR, communication, B2B, CRM, social media, campaign management, budget, analysis.

Lars Lindberg's Current Company Details
FocusNeo

Focusneo

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Head of Marketing and Communications
Stockholm County, Sweden
Website:
focusneo.se
Employees:
59
Lars Lindberg Work Experience Details
  • Focusneo
    Head Of Marketing And Communications
    Focusneo
    Stockholm County, Sweden
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  • Focusneo
    Head Of Marketing & Communications
    Focusneo Apr 2020 - Present
    Stockholm, Stockholm County, Sweden
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  • Focus Neo
    Head Of Marketing And Inside Sales
    Focus Neo Feb 2019 - Present
    Stockholm, Sweden
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  • Focus Neo
    Head Of Marketing And Communications
    Focus Neo Jan 2016 - Present
    Stockholm, Sweden
    Generating new business through a customer focused marketing and communications plan with a digital inbound marketing strategy. Leading the company's online marketing communication efforts including website and social media.Responsibilities:Ownership of different integrated marketing projects and initiatives.External communication - updates and development of digital channels (social media and website).Event management (internal and external). Planning and project management.Communications and branding - ensure proper usage of standards and branding strategies.Internal communications. Updates and distribution of internal newsletters.Support sales in communication, presentations and pitching.Integration of digital tactics into all activity, working to identify opportunities where digital can replace other tactics.Responsible for news room and press releases. Publish news, articles and keep in touch with press contacts.
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  • Netigate
    Marketing Director
    Netigate Sep 2011 - Dec 2015
    Sweden
    Overall responsible for the marketing function and the global presence incl all marketing-, PR- and communication tactics. Staff liability for a group of five marketing specialists in two countries.• Built up an effective marketing organization responsible for several countries from scratch.• Initiated and managed the setup of one of the world´s largest online communities for online researchers with more than 30 000 members in three languages.• Initiated and implemented a new inbound marketing and content marketing strategy and a marketing automation system that now is the foundation of Netigate´s online presence and primary lead generator. The introduction has led to an increase in the number of online inbound leads during 2014 with 90%.• Initiator and project manager for the PR-project ”the Marketing Manager Barometer”, a quarterly survey among leading marketing executives. Conducted together with media magazine Dagens Media and the association of Swedish Advertisers (Sveriges Annonsörer).
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  • Netigate
    Product Manager
    Netigate Feb 2010 - Sep 2011
    Stockholm, Sweden
    Responsible for the product portfolio and business analysis. Member of the management team.• Restructured the Netigate subscription model, that led to a 20% sales increase on existing customers • Responsible for the launch of several updates and versions of the Netigate software solutions.
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  • Ibm
    Marketing Project Manager
    Ibm Dec 2008 - Feb 2010
    Project Manager at Emaps Marketing Department/IBM. Consultant for Addici FM ABResponsible for planning, execution and evaluation of marketing tactics within all IBM business areas. Budget and performance accountability for each tactic. Projects include for example:• Launched the IBM global CIO Study in Sweden• Co-project manager for the IBM Partner Summit 2009 with 400 attendees• Project manager for IBMs presence at several trade fairs• Implemented a new strategy for evaluation of third-party events• Editor for the IBM Nordic digital newsletter
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  • Jcdecaux Sweden
    Product Manager, Airport And Traffic Group
    Jcdecaux Sweden Oct 2006 - Nov 2008
    Stockholm, Sweden
    Responsible for market analysis, product portfolio, pricing, packaging and campaign planning within airport advertising at Stockholm-Arlanda and Stockholm-Bromma Airports. • Responsible for the marketing plan for the business area• Restructured the short time ad networks at the airports, that led to a 15% yearly revenue increase.• Launched the concept ”Arena Domination” at train stations. Examples of customers that have bought the concept: H&M, Nivea and Samsung• Implemented a new system to divide revenue shares from airport advertising• Responsible for creating the annual price list, both online and print versions• Identified and implemented several new ad formats incl both digital signage and large format banners
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  • Jcdecaux
    Regional Manager
    Jcdecaux May 2004 - Oct 2006
    Stockholm, Sweden
    Responsible for business development and technical operations in northern Sweden and at Stockholm-Arlanda Airport. • Yearly cost budget 15 MSEK• Staff liability and daily management of 25 sub contractors • Project management of e g installation of ad spaces
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  • Jcdecaux
    Business Development Manager
    Jcdecaux Jan 1999 - Apr 2004
    Stockholm, Sweden
    Responsible for marketing, business development and contract negotiation of different types of advertising and street furniture agreements. • Production of presentation materials, building permits and permit management.• Responsible for education in the industry project Outdoor Impact 2003.
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Lars Lindberg Skills

Marketing Communications Marketing Marketing Strategy Marketing Management Online Marketing Management B2b B2b Marketing Product Development Digital Marketing Business Development Product Marketing Digital Strategy Crm Market Analysis Leadership Business Strategy Project Management Lead Generation Market Research Product Management Online Advertising Advertising Social Media Strategy Marketing Automation Inbound Marketing Event Planning Budgets Event Marketing Content Marketing Inbound Lead Generation Online Lead Generation Sales Seo Demand Generation Email Marketing Social Media Marketing Team Leadership Internal Communications Employer Branding Market Planning Public Relations Integrated Marketing Team Building Net Promoter Score Customer Experience Software As A Service Salesforce.com

Lars Lindberg Education Details

Frequently Asked Questions about Lars Lindberg

What company does Lars Lindberg work for?

Lars Lindberg works for Focusneo

What is Lars Lindberg's role at the current company?

Lars Lindberg's current role is Head of Marketing and Communications.

What is Lars Lindberg's email address?

Lars Lindberg's email address is la****@****ele2.se

What is Lars Lindberg's direct phone number?

Lars Lindberg's direct phone number is +467079*****

What schools did Lars Lindberg attend?

Lars Lindberg attended Mälardalens Högskola, Johannes Kepler Universität Linz, Stockholm University.

What are some of Lars Lindberg's interests?

Lars Lindberg has interest in Children.

What skills is Lars Lindberg known for?

Lars Lindberg has skills like Marketing Communications, Marketing, Marketing Strategy, Marketing Management, Online Marketing, Management, B2b, B2b Marketing, Product Development, Digital Marketing, Business Development, Product Marketing.

Who are Lars Lindberg's colleagues?

Lars Lindberg's colleagues are Tone Arsjø-Hansen, Kent Messing, Tommy Persson, Magnus Näslund, Jonathan Birchman Näslund, Magnus Palmblad, Fredrik Billmark.

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