Lars Normann Email & Phone Number

Vester Farimagsgade 23

RESPONSIBLE FOR OPERATIONS & PROJECTS WITHIN FINANCE, IT & SERVICES, INCLUDING 50 STAFF AND WITH DIRECT REFERENCE TO THE MANAGERS OF FINANCE, CONTROLLING, IT & SERVICES. SELECTED INITIATIVES AND RESULTS:• Introduction of a new budget model, in which budget deviations can be broken down into their primary causes, including productivity, lawyer resources, rate per hour as well as billing rates. The new model enables quick identification of causes for budget deviations at both company and department levels.• Development of a new method for easily calculating net profit for relevant income segments. • Developing a number of new Key Performance Indicators in the firm.• ”Turnaround” of the Accounting Department. • Implementing “Lean” in the billing process.• Developing standard texts on invoices, describing the typical procedures of different kinds of legal assignments. • Implementation of a new electronic document handling and work flow system in the Company, including the adaptation of work processes to the new electronic regime.• Implementation of a new Business Intelligence System.

PROJECT MANAGEMENT RESPONSIBILITY FOR DEVELOPMENT ACTIVITIES WITHIN GROUP FINANCE AS WELL AS CONTROLLING RESPONSIBILITY FOR SELECTED BUSINESS UNITS.SELECTED INITIATIVES AND RESULTS:• Developing the analytical foundation for a new budget model within Nykredit.• Revised format and content in the quarterly internal reporting.• Building a model forecasting the possible scenarios for the development in income and costs within Nykredit.• Building a model for conducting an ongoing sensitivity analysis of Nykredit’s publicly communicated profit & loss expectations for the actual year.

RESPONSIBLE FOR BUDGETTING AS WELL AS FOR CONSOLIDATION OF INCOME; COSTS AND HEADCOUNTS FOR NORDIC BUSINESS UNITS EACH MONTH, INCLUDING COMMUNICATION OF FORECASTS AND ACTUALS TO EMEA FINANCE.SELECTED INITIATIVES & RESULTS:• Developing format and content in monthly reports to IBM’s Nordic Management.• Profitability analysis of products and customer segments, including an evaluation of the Discounts Policy.• Evaluating the consequences for profitability of the business incentives given to IBM’s Business Partners.• Evaluating the adequacy of the Performance Management System for IBM’s Nordic sales force.

IBM BUSINESS CONSULTING SERVICES AQUIRED PWC CONSULTING IN 2002, SO I BASICLY CONTINUED DOING THE SAME KIND OF PROJECTS AS WITH PWC, INCLUDING E.G.: • Redesign and optimisation of the billing processes for a leading Nordic telecom company

THE CLIENT PROJECTS IN WHICH I WAS INVOLVED DURING MY PWC YEARS EITHER HAD A COST CUTTING/PROCESS OPTIMISATION FOCUS OR A BROADER STRATEGIC CONTENT.SELECTED PROJECTS:• Outsourcing & Cost Cutting project for a leading European telecom company• Developing a nordic broadband strategy for a Swedish teleinfrastructure provider• Lean & Performance Management Project for an international food producer• New global and regional structure for a merged international software company• Turnaround strategy for a Danish newspaper

WITHIN THE MINISTRY OF INDUSTRY & TRADE MY MAIN TASK WAS TO ANALYSE DIFFERENT BUSINESS SECTORS IN ORDER TO DELIVER THE ANALYTICAL FOUNDATION FOR POLITICAL INITIATIVES AIMED AT IMPROVING THE FRAMEWORK CONDITIONS FOR THE SAME BUSINESS SECTORS. SELECTED INITIATIVES & RESULTS:• Sole author and editor on an extensive analysis of knowledge intensive service industries (called "Videnservice i vækst") such as Management Consultants, Accountants, Legal Services, Advertising, Consulting Engineers, Architects, Education etc.• Ensuring the anchoring of the analysis among the relevant stakeholders though extensive dialogue with 21 business organisations representing these industries. • Serving the Minister though a number of notes and speeches.• Various negotiations with other ministries, business organisations and other stakeholders.• Writing an OECD article on the influence of policy for the framework conditions for business.Udgivelse af OECD-artikler om erhvervsmæssige forhold.• Representation of the Ministry within EU and OECD work groups.

Hd(R), Regnskab & Økonomistyring, Average: 9,5

Cand Oecon., Economics, Average: 10,3

Msc, International Business, "Distinction" (In All Four Courses)