Lyle Larson, Csp Email & Phone Number

Calgary, Alberta, Canada

Calgary, Canada Area

Calgary, Canada Area

The Key Account Manager is responsible for growing Labatt volume and market share, and managing the business relationship with the largest Retail Customer Chains in Alberta (Loblaw - Real Canadian Liquor Store, Costco Canada Liquor, Co-op Wine Spirits Beer and Crowfoot Wine and Spirits)• Responsible for growing Labatt volume and market share while managing the business relationship with key large strategic customers for Labatt (RCLS, Costco, Co-op, Crowfoot) • Building Key Account presence through value-added key account planning and execution, as well as strong internal and customer relationships• Working with Retail business team to establish high performance GTM strategy against customer base• Account analysis, planning, Joint Business Planning• Developing and implementing annual customer business plans to deliver incremental profit to Labatt/ABInbev• Developing and executing cost effective customized key account programs• Providing feedback and input on programs, strategies and tactical marketing/sales initiatives• Building/maintaining Head Office relationships/partnerships and delivering store level execution• Playing a lead role in the management of the sales teams responsible for Key Account management (Territory Managers, Sales Representatives and merchandisers) • Building, maintaining and owning Key account head office relationship with Labatt • Maintaining In-market relationships with key account stakeholders – operations, marketing, buying, accounting• Leveraging customer value to showcase Labatt/ABInbev brands• Preparing and on-plan delivery of Retail Key Account budget• A strong understanding of forecast, demand planning and supply chain management is required

Edmonton, Canada Area

A Field Sales Execution Manager is an assistant sales manager and a trade and brand marketing manager for two sales districts. The FSEM is responsible for the execution and management of national and regional brand programs, POCE standards, trade materials, and district execution support. An FSEM is expected to achieve market share, volume, & profitability within the assigned districts in compliance with and supported by SEP field sales guidelines.• !Sell Functionality (execution & training)• Interviewing, hiring and on Boarding (6 Steps to Call, Administration, Expense Mgmt, etc.)• District owner of Thomas Research• Prepare weekly execution deck• Conduct Monday morning trainings• Distribution tracking & achievement• POC evaluations & classifications• Market Programs• Brand Programs• Priority POC Focus• Conduct district SPR• Manage the communication & tracking with area of responsibility (districts they support) on Supply chain execution / issues, Brand Programming Timing (delivery, sell sheets, menus), Programming allocation, Archway Updates• Results Management for District• Tracking of Market Programs (Sale Menu, Towers, Brand activity, Distribution solutions, POCE)• Assist DSM in SPR Preparation (Execution / Tech Sales slides)• Responsible for In-Field Monitoring of District execution: POCE audits, Execution of Brand / Market Programs, Coaching against Execution / ISELL / FSM process, Best Practice Sharing between Districts• District Management of Mosaic Activities: Merchandiser Priority Management / Communication, Mosaic brand programming scheduling / execution• Manage a team of sales representatives and merchandisers

Edmonton, Canada Area

The Key Account Manager is responsible for growing Labatt volume and share, and managing the business relationship with the largest Retail Customer Chains in Alberta (Liquor Depot, Liquor Barn, Sobeys, Liquor Town)• Responsible for growing Labatt volume and share while managing the business relationship with key large strategic customers for Labatt (Liquor Depot, Liquor Barn, Sobeys, Liquor Town) • Building Key Account presence through value-added key account planning and execution, as well as strong internal and customer relationships• Working with Retail business team to establish high performance GTM strategy against customer base• Account analysis and planning• Developing and implementing annual customer business plans to deliver incremental profit to Labatt/ABInbev• Developing and executing cost effective customized key account programs• Providing feedback and input on programs, strategies and tactical marketing/sales initiatives• Building/maintaining Head Office relationships/partnerships and delivering store level execution• Playing a lead role in the management of the sales teams responsible for Key Account management (Territory Managers, Sales Representatives and merchandisers) • Building, maintaining and owning Key account head office relationship with Labatt • Maintaining In-market relationships with key account stakeholders – operations, marketing, buying, accounting• Leveraging customer value to showcase Labatt/ABInbev brands• Preparing and on-plan delivery of Retail Key Account budget• A strong understanding of forecast, demand planning and supply chain management is required

Red Deer, Alberta

• Accountable for delivering territory volume, share, distribution, and contribution targets by leveraging commercial resources (brands, programs, systems etc.)• Owns annual territory planning, individual customer planning, time management, quad planning, promotional evaluation and customer sell-back, competitive intelligence gathering and opportunity identification (with District Sales Manager approval)• Territory spend and budget management• Planning and executing consumer programming and sales standards across all channels (Retail, On-Premise, Community)• Building strong business relationships with key customers and consumer groups• Identifying and leveraging business opportunities• Gathering, analyzing and reporting competitive intelligence and industry/consumer insights through administrative tasks• Remaining within allocated resources by: monitoring budget spend, submitting weekly expenses, reconciling investments monthly• Executing with excellence – creating lasting impressions with customers and consumers through brand promotional activities• Focusing on volume growth, share growth, distribution, product placement, pricing/profitability, inventory management and merchandising• Planning, selling, executing and managing promotions in all three selling channels – within a defined territory, according to an annual territory plan developed during the business planning process• Executing call cycle and administration• Planning and execution of licensee programs and home consumer promotions in territory• Daily Sales calls and administrative duties are both key deliverables and expectations of the position

Red Deer, Ab

Edmonton, Canada Area

Draught Technition 1992-1996Sales Representative 1996-1999