Founded a marketing and business consultancy agency with services in technology,communication, and branding. The agency was helping bridge the gap between technologyand communication, and made brands thrive in the digital, social and retail sphere. Now, it is a marketing and communications agency, assisting in all issues regarding marketing, communication and branding in a transformative landscape.In addition, I have held several interim management roles, leading multiple organizationsthrough transformative periods. These roles focused on business strategy and offerings,resulting in significant business streamlining, process optimization, and profitimprovements. I maintained team progress against performance targets by motivating staffand proactively resolving department-level issues.Notable clients include Swedish Railways, H&M, Telenor, Meda/Mylan, Pfizer, SEB, UBS,Teracom, Lenovo, and Intel, among others.Key experiences:- Employed and led 5 professionals in Big Ideas- Successful KPI achievements consecutively- Did upscaling, as well as downsizing of organizations- Pitching for investments- Built successful individuals and teams- Line experience from a wide array of businesses- Built a consultants mindset as I was airdropped into multiple projects

I have worked as a strategic brand and marketing consultant for numerous clients in both the Halvarsson & Halvarson (AURA) and Berntzon:Bylund portfolio. My role involved providing advice to c-level and board individuals on brand and marketing strategies, as well as go-to-market and innovation initiatives. I also initiated and led creative teams to produce high-quality results. I have supported national, regional, and multinational clients in enhancing their brand recognition and consideration through strategic long-term marketing. My efforts have generated "best-in-class" results and growth for clients such as Bravida, Dometic, Sandvik, Microsoft, Circle K, and Samsung. In addition, I have served as an Agency Director and the agency was awarded the Agency of the Year award in Sweden in 2022.Key experiences: - Communication strategies based from research and science.- Staff leadership and responsibility for 30+ individuals- Successful KPI’s and P&L responsibility- Advisor to stock exchange companies- Marketing strategy and planning for multiple +$1M campaigns.- Experience for planning and production for all media types including digital / social.- Client/Stakeholder management in complex organization structures- Crisis communication- Line experience from working side-by-side with marketing departments in FMCG, Consumer electronics and industrial manufacturing.

Morgenland was a full service agency with in-house production of everything digital and moving.I handled clients such as Mercedes, Altia, E-Work, Jays, Twilfit and other to succeed in an ever changing advertising clutter. My role was to provide strategic insight, structure to company and processes, on-time deliveries to any project as well as propel new opportunities and accounts.

Mopper is an application for Smart phones that enables purchases from your phone using QR codes. During the summer of 2012, I was contracted to assume the position as CEO of the company when the board of directors wanted to renew the business model. This task as well as the process of acquiring a patent for the company is now achieved.

Mikz was a complete solution for mobile marketing that strengthens your existing business and helps you manage new leads. It gives you a window on your customers’ mobile devices – where they choose themselves which companies they want to follow. Unlike so much other advertising, your offers are truly relevant.Mikz offers a unique opportunity to communicate directly – via your own exclusive channel – with recipients who are interested in exactly what you have to offer. No mess. No fuss. Just expectation. So you can customize your communication for optimum results and extend your existing marketing communication to the mobile. Here and now, in a complete solution.

I served as a strategist and a change manager with a broad understanding of online and business transformation. In this position, I had use for a strong overall business acumen and the ability to convert an offline business to become an online success.We assisted our clients in the journey towards change. Through a carefully selected network of consultants and contractors, we always offered the right expertise and custom digital solutions. The Borneo Family lead all or parts of projects in business development, sales, communications and digital development.

Kingmaker was a communications agency specializing in the strategic aspects of social media business, where metrics and purpose are essential.The company had core values stating that social media can be profitabel by doing the right things at the right time - basing the actions on soft and hard metrics and converting that into ROI calculations.

Started and built business for Hyundai Electronics in Sweden

I spearheaded a newly established division within Samsung Electronics Nordics, catering tobusiness verticals in sectors such as hospitality, airlines, train operators, ITcommunications,Telco, and more. My focus was on providing complex business solutionsand forming alliances with tech integrators.I had direct and indirect staff responsibility and was entrusted with P&L responsibility of+400M SEK. To achieve the goals and revenue objectives for my business unit, I developedsales plans, goals, strategies, and objectives.I also recruited and qualified a large vendor and trade base to fulfill the objectives, whilealso implementing go-to-market strategies, product marketing, and customer/partnerprospecting.Key experiences:- Employed and led 21 professionals in sales and product management in 5 countries- Successful KPI achievements consecutively over 3 years- Matrix organization & stakeholder navigation- Building successful individuals and teams- Line experience- Negotiation skills

Conceptual development of customers products as well as the sales of our design and programming services. Business plan development for customers. Sold and wrote 3G implementation plans for Ericsson, headed the production of demonstration tools of IP-TV systems for Kreatel etc.

I had the privilege of leading a division within Pioneer Scandinavia, where I oversawbusiness in B2B and industrial segments, with storage media, software integration andpublic displays as our largest business areas. I was responsible for forming and nurturingstrategic relationships with clients across the region, which helped us expand our customerbase and improve our offerings.I also kept a keen eye on emerging trends and opportunities in the market, which allowedus to capitalize on them and grow our business. To achieve this, I worked closely with HQ inJapan and Europe to launch new products, innovations and capabilities.In addition, I developed effective strategies and managed marketing programs that droveproduct demand and helped us reach our revenue targets. I was also responsible foridentifying opportunities for new product and features, while supporting business cases tosecure resources for opportunities.As part of my responsibilities, I had direct and indirect personnel responsibility as well asP&L responsibility for 320mSEK, which I managed effectively to achieve and exceed ourbusiness targets consecutively.Key experiences:- Employed and led 11 professionals in sales and product management in 5 countries- Led a highly technical business with many different products with their own distributionchannels- Multinational stakeholder navigation- International team- Line experience- Negotiation skills