Lars Silberbauer Email & Phone Number

Espoo, Southern Finland, Fi

CMO of Nokia Phones / HMD Global• Global Marketing Strategy and operations : Driving the global strategy and operation of all things marketing for the entire portfolio of mobile device brands.• E-commerce: Oversee global e-commerce and digital consumer experiences. • Product Design: Driving consumer centric and innovation product design. • Media Relations. • Campaign development. • Market research and consumer insights.• Partnership development and management. • Driving the company's strategy and execution for sustainability and repairabilityC

Lausanne, Ch

Leading the evolution of the Olympic brand, all marketing functions and digital platforms towards the Olympic Games in Tokyo 2021, Beijing 2022 and beyond.Based in Lausanne & Madrid.

New York, Us

Viacom’s (Now Paramount) newly created MTV Digital Studios is dedicated to accelerating MTV’s digital growth through the creation of original digital programming and curated social content targeted towards a new generation of young, mobile audiences. In 2018, Lars was recruited by MTV after his success at LEGO to drive the growth and expansion of the MTV brand across mobile and digital platforms. His focus has been on bringing fresh new ideas to reinvent MTV’s popular titles, including Cribs, TRL, and Teen Code. Reporting directly to the President of Viacom Digital Studios, Lars provides executive leadership and mentorship for an organization of 100+ people located in New York and Los Angeles. Leveraging an innovative and dynamic approach, Lars transformed the MTV business within his first ten months in his new role, growing both audiences and advertising revenue by more than 110%. By implementing a long-term digital roadmap, paired with a data-driven content creation approach, Lars has elevated the MTV brand to rival the media & entertainment industry’s leading influencers.(

Billund, Dk

Created LEGO’s phenomenal digital success and scaled it globally. One of the key leaders driving the transformation of LEGO from a toy manufacturer to a digital media company.Took LEGO from being non-existent on digital media to becoming the leading brand globally. In 2017, LEGO was named the ‘Most Powerful Brand in the World’ by Brand Finance, a leading business valuation consulting agency. As the Global Senior Director of Social Media & Video, Lars was promoted to drive the company’s digital marketing strategy at a time when LEGO did not have a presence on social media or video platforms. In collaboration with his team of 75 members spread across London, the U.S., Denmark, Shanghai, and Singapore, Lars successfully transformed the LEGO brand into a leading digital innovator. By building global partnerships with the world’s leading digital platforms, Lars enabled LEGO’s emergence into the digital sphere. This included developing LEGO’s content strategy to deepen engagement with millions of customers, as well as launching and expanding LEGO TV to 40+ markets. During his tenure as Global Senior Director, Lars reported to the Global CMO, whom he worked closely with as a fellow member of LEGO Group’s Marketing Board.

Billund, Dk

Lars started his tenure with LEGO as the Global Director of Social Media, Video, and Search, responsible for implementing organizational change to aggressively grow the company’s global reach, competencies, capabilities, and revenue from social media, search, and YouTube channels. This included developing and implementing a global social media strategy across 65 markets, as well as managing the strategic direction and operations for paid, owned, and earned media operations. As Global Director, Lars scaled LEGO’s digital teams to Southeast Asia and China. He also played an integral role in launching LEGO TV to more than 2.5 million households globally. As a result of his accomplishments, Lars was nominated for a Cannes Lions award. During this time, he also won a Creative Circle and a Lovie award.

Billund, Dk

Setting the direction for the LEGO Company in social media

Billund, Dk

Developing the Social Media Strategy and building the Social Media Platforms for the LEGO Group

København C, Dk

Danish Broadcasting Corporation is Denmark’s oldest and largest electronic media enterprise encompassing television, radio, and online services. As the Head of Social Media and Digital Innovation, Lars was hand-selected to lead an initiative to propel the traditional media outlet into the digital era. Overseeing a department of 30 creative and technical personnel, Lars led an enterprise-wide digital and social media transformation. To enable this rapid change, Lars implemented scrum and agile project management techniques to ensure the company’s digital content was consistently delivered on time and within budget. As the Head of Social Media & Digital Innovation, Lars implemented second screen experiences to deepen audience engagement. He also redesigned the company’s eCommerce business, resulting in a 300%+ increase in conversions.

København C, Dk

As the Lead Digital Strategist, Lars provided oversight and leadership for a 12-person digital design team responsible for managing the largest ongoing video installation in Europe as part of the DR Concert House. This included working with French architect, Jean Nouvel, as well as partnering with acoustic expert, Toyota Nanaka.

Master Of Business Administration - Mba, Innovation & Organizational Change (Hd1 & Hd2)

Master Of Arts - Ma, Computer Media Science

Bachelor Of Arts - Ba, Film And Media Studies

Bachelor Of Arts - Ba, Musicology