Lars Søndergaard Email & Phone Number

Odense, Dk

Montreal, Québec, Canada

CAMBLI bas been on the forefront of designing and manufacturing armoured vehicles for over 60 years. We are developing advanced solutions for defence vehicles since 2010. Our BlackWolf and Thunder 2 product lines embody the pinnacle of rugged durability and state-of-the-art engineering, with vehicle solutions trusted by the Canadian Armed Forces and operators in the Middle East, Europe and North Africa. ​

Gibraltar & Denmark

AADS is a subsidiary in the Bassadone Automotive Group and the appointed global distributor of JEEP & IVECO (IDV) to Government Organizations. Our customers are military, police and security units worldwide and our solutions support their efforts to make the world a safer place. AADS deliver automotive solutions for peacekeeping operations, anti-terror and counter-narcotics as well as border and coastguard activities.Sales & Cluster ManagementStrategy & Business DevelopmentOEM Strategy & RelationsPipeline developmentDirect sales & Partner salesUS Government sales (GSA & FMS)Budgets & forecast8 people in cluster referencePart of Senior Management TeamReporting directly to CEO

Denmark

SIMA Innovation deliver protected turret systems, ring mounts, gun mounts and protection kit's for military vehicle applications. Our high quality and design improve the personnel’s operational capability and safety while operating under difficult and hostile conditions.Clients are large automotive manufacturers and OEM's such as ARQUUS (Renault), Rheinmetall (MAN), IVECO, Scania and Krauss Maffey-Wegmann as well as military units directly.Global sales & business development responsibility.Project solution sales.1 team-member in reference.Strategy, action-plan & financial / budget forecasting.Reporting Directly to CEO and owner.

Dubai, United Arab Emirates & Denmark

Independant advisor for SME's establishing themselves on global markets or market entry with a specific product to a certain segment. Operational advisor in terms of "go-to" market strategy, branch establishment, interim management, government regulations, external funding and actionplan execution.Selected list of Projects.Project: 2018: Market & client identification assignment in the MEA region. Product(s): Automotive parts, heavy equipment.Industry: Automotive (3 months fixed contract).Project: 2018: German market research for danish client executing new product launch.Product(s): Dynamometer, load pins & other weighing equipment.Industry: Maritime & crane industry (6 months fixed contract).Project: 2016: Advisor for Japanese client on entering the African market. Strategy development and execution, investment and external funding (DIALECTICA).Product(s): 4x4 project vehicles with full value chain.Industry: AutomotiveProject: 2011/2012: Establishing branch office for an Scandinavian company in Dubai.Product(s): B6 & B7 armoring and ballistic solutions on 4x4 Toyota and Nissan vehicles.Industry: Automotive (12 month fixed contract).

Denmark

Mobile Gate Security A/S provides flexible, State of the Art mobile security and access control systems and is a start-up company in ”Security Group Denmark”, specialized in surveillance, mechanical and electronic security around the World.Global sales & distribution responsibility. Strategy, actionplan & financial / budget forecasting. Reporting directly to the CEO and owner.

Dubai, United Arab Emirates

CSPT is a subsidiary in the OMNI (OTS) group of companies. My main responsibilities were to restructure and create a world-class and outgoing global sales division. Formulate business development strategy as well as market penetration plans and create sales culture. Develop sales execution of spare-parts, trucks, lighter project vehicles as well as refueling equipment, other handling material, tires and lubricants. Main segments were, US Government (TACOM), fleet-owners, mining, drilling, oil and gas, aviation, government contracting as well as the United Nations. Main markets were the US, Africa and the Middle East and sales executed both directly or through distributors.10 team-members in reference, based in US and Dubai.Strategy, action-plan & financial forecasting.Management reporting.Develop the external/new sales of original parts and project vehicles.Part of the executive management board.Full P/L responsibility.Reporting directly to the CEO of the company and working with the Board of Directors in terms of strategy alignment and cross company approach in different markets and to different segments.

Dubai, United Arab Emirates

Having grown exhausted by a world of war, bombs and bullets, I joined B&O in their international sales setup in Dubai. I was responsible of developing the business and sales of high-end AV products to developers having luxury projects in the Middle East and African regions.Managed to execute turnkey solutions for 2 major luxury projects in Abu Dhabi within a very short period of time. Over the course of 3 years managed to develop the market contribution significantly.

Dubai, United Arab Emirates

One year contract assignment. Moving to Dubai and establish a new strategic business unit for sales of armored Toyota Landcruiser and Nissan vehicles, spare parts, equipment and training out of Dem Group's regional HQ in Dubai. Main responsibilities, go-to strategy, sales, product development, quality and pre-delivery inspection in close cooperation with external production facility in Asia, logistics, aftersales and finance.Clients were traders, UN, governments, security companies, US government contractors, US military as well as fleet-owners in Africa, Middle-East and South East Asia.Delivered multiple projects for the UN and government contractors, resulting in a significant growth of revenue, net profit and general market positioning. Executed several ballistic training sessions for US military personel in Dubai.

Sønderborg, Syddanmark, Danmark

Appointed to head up the global sales division and create and execute a new global business development plan delivering sustainable growth. Market penetration plans as well as reorganizing the local representations in the US, Africa and Afghanistan to extend company reach and results.12 team-members in reference, based in Denmark, US, DR Congo and Afghanistan.Strategy, actionplan & financial forecasting.Management reporting.Develop sales and organization of radio & satellite communication.Part of the executive management board.Full P/L responsibility.Delivered multiple complex communication solutions and service solutions (DMR, TETRA & Satellite) to the UN, military as well as European construction companies and concrete manufacturers having projects in developing countries.

United Kingdom

Transferred from HQ in Denmark to the subsidiary in UK. Responsible for the business development and sales of Landrover and Ford project vehicles, spare parts and fleet management solutions to international industrial fleet-owners having e.g IMF funded projects in developing countries.

Denmark And South East Asia

Hired to take charge of the project vehicle sales of Automotive fleet solutions into mainly Afghanistan. Spend 200 days yearly in post-war Afghanistan, developing sales of project vehicles, spare parts and service/maintenance agreements to primarily the UN, embassies and other NGO's operating in country.

Denmark

In charge of the sales force in Denmark as well as agent network in Europe. In cooperation with and support of Nissan Japan, responsible for developing the sales of Nissan project vehicles into mainly Africa and other pre-defined areas. Main clients were the UN and the private and commercial segment.Full P/L and responsible for 7 team members based in Denmark and 4 members in our local sales offices in Europe and Africa.

Executive Development Program Edp, Business Administration And Management, General

Bachelor Of Arts - Ba, Finance, Management, Marketing, And Related Support Services

Hh, Business & Economics