Lars R. Sund Email & Phone Number

Norway

Sandefjord, Vestfold, NO

Oslo, NO

Being in one of the roles where the importance of a martech ecosystem and were the potential released when they are tightly connected is apparent, it was natural that I got a Martech Specialist in my team. While still keeping the responsibility of my previous roles, the importance of a “interconnected marketing technology spine” became my responsibility..

Oslo, NO

As of January 2021 I temporerily gained the responsibility as the corporate web manager in Visma. I gained this responsibility togheter with my position as Head of Marketing Data & Analytics. The responsibility includes managing Visma Group web pages (visma.xx). And includes managing a team of 3 developers situated in Oslo and Latvia.Set a part of some.

Oslo, NO

As my responsibility increased my title changed to Corporate Data & Analytics Manager. I kept many of the responsibilities from my previous role, but it put more emphasis on meeting the growing need of data in modern marketing. One key project in this period was to move our data infrastructure to the cloud. In addition, the responsibility for Vismas’ Web.

Oslo, NO

As Visma got several corporate projects needing data domain knowledge, I was asked to join the Corporate Marketing department. During this time I also established a data team strengthening the data domain knowledge in the department. This effort has resulted in 3 team members, situated in Lithuania. My team had responsbility of fetching data and creating.

Oslo, NO

As a Data Marshall I work closely with Visma Software AS's marketing and CRM department to form and further develop the internal CRM strategy. The goal is to maximize the effect of marketing and CRM activities. The job included mining for sales and cross sale opportunities in Visma Softwares prospect and customer database with the goal of creating “golden.

Oslo, NO

Tasks included coaching and mentoring team members in Visma Software’s customer care center. As well as planning and structuring CRM activities towards Visma Software’s customers. This included leads generation, anti churn activities and basic customer surveying where main tool was Telemarketing. All results logged in our internal CRM system.

NO

Sales / CRM manager at Visma Software customer center (outsourced to Talk2Me (Bring Dialogue)). CRM activities toward existing customers (cross sales and anti churn), and prospecting for potential new customers.

Bachelor’S Degree, Informatics

High School