Lars Toft Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region Of Denmark, Denmark

Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution, revenue, unit sales and share.

Nordics

Reporting to the EMEA Vice President I oversee the profit & loss (P&L) responsibility for the Nordic region. Accountable for the business results measured by profit contribution, revenue, unit sales and share. Managing all commercial aspects on Extended Reality and Immersive Technologies spanning:• Go-To-Market• Product Marketing• Business Development• Sales & Account Management• Marcomms [PR | CRM | Social | Digital | Trade Marketing]

Copenhagen, Capital Region Of Denmark, Denmark

Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution and revenue.

Copenhagen, Capital Region Of Denmark, Denmark

Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution and revenue.

Copenhagen, Capital Region Of Denmark, Denmark

Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution, revenue, unit sales and share.

Copenhagen Area, Capital Region, Denmark

Reporting to the European Vice President I oversee the profit & loss (P&L) responsibility for the Nordic region. Accountable for the business results measured by profit contribution, revenue, unit sales and share. Managing all commercial aspects on 5G devices and Private 5G Network solutions spanning:• Go-To-Market• Product Marketing• Business Development• Sales & Account Management• Marcomms [PR | CRM | Social | Digital | Trade Marketing]

Copenhagen Area, Capital Region, Denmark

Part of the Nordic management team, responsible for all aspects of inbound Product Management, outbound Product Marketing and Business Development in the region spanning:• Market research and development• Product roadmap and portfolio management• Product value propositions and outbound messaging• Planning [incl pricing and offerings], sales and supply forecasting • Promoting the portfolio externally with press, partners, resellers and customers• Product launch… Show more Part of the Nordic management team, responsible for all aspects of inbound Product Management, outbound Product Marketing and Business Development in the region spanning:• Market research and development• Product roadmap and portfolio management• Product value propositions and outbound messaging• Planning [incl pricing and offerings], sales and supply forecasting • Promoting the portfolio externally with press, partners, resellers and customers• Product launch, go-to-market and in-market monitoring and management Show less

Copenhagen Area, Capital Region, Denmark

With HTC I held the regional business sales, offering and services responsibility: • xxxM EUR sales & cost budget responsibility•Overseeing business development and BtB distributor, retail and operator channel sales management in the Nordic region• Seeked to strengthen the Go-To-Market plans and execution of the BtB proposition 'HTCpro' across the regionDuring 20111 I successfully implemented and drove the HTCpro proposition establishing HTC as a preferred BtB partner… Show more With HTC I held the regional business sales, offering and services responsibility: • xxxM EUR sales & cost budget responsibility•Overseeing business development and BtB distributor, retail and operator channel sales management in the Nordic region• Seeked to strengthen the Go-To-Market plans and execution of the BtB proposition 'HTCpro' across the regionDuring 20111 I successfully implemented and drove the HTCpro proposition establishing HTC as a preferred BtB partner and 3rd biggest Smartphone vendor in the Nordic professional market. Show less

Copenhagen Area, Capital Region, Denmark

At HTC I successfully developed, implemented and drove the Nordic enterprise proposition:• xxxM EUR sales & cost budget responsibility• Responsible for the enterprise Go-To-Market planning and execution• Optimizing relationships with Industry players and selected clients in the enterprise space• Liaise with product managers on client input and market studies in order to guarantee consistent fit with HTC's products and propositionsFrom 2009 I took HTC from a position… Show more At HTC I successfully developed, implemented and drove the Nordic enterprise proposition:• xxxM EUR sales & cost budget responsibility• Responsible for the enterprise Go-To-Market planning and execution• Optimizing relationships with Industry players and selected clients in the enterprise space• Liaise with product managers on client input and market studies in order to guarantee consistent fit with HTC's products and propositionsFrom 2009 I took HTC from a position as a smaller niche vendor with low market share to reaching a +20% market share in the Nordic professional Smartphone market in 2010. Show less

Stockholm, Sweden

At HTC I managed the Swedish Go-To-Market planning, execution, commercials and channel sales management in an transition phase:• xxM EUR sales & cost budget responsibility• Responsible for the Go-To-Market planning and execution• Overseeing distributor, retail and operator channel sales management and the first Swedish recruitmentsDuring the transition phase I established HTC in Sweden and successfully launched a number of Windows Mobile devices and the very first… Show more At HTC I managed the Swedish Go-To-Market planning, execution, commercials and channel sales management in an transition phase:• xxM EUR sales & cost budget responsibility• Responsible for the Go-To-Market planning and execution• Overseeing distributor, retail and operator channel sales management and the first Swedish recruitmentsDuring the transition phase I established HTC in Sweden and successfully launched a number of Windows Mobile devices and the very first Android Smartphone with a number of resellers in the Swedish market. Show less

Copenhagen, Capital Region Of Denmark, Denmark

Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution and revenue.

Copenhagen, Capital Region, Denmark

Jury member in the category 'Creative use of technology' focusing on how business challenges can be adressed by incorporating value-adding creative and immersive solutions

Graduate Diploma In Business Administration, Sales & Marketing, Dba

Activities and Societies: Dissertation: In my dissertation I prepared a Go To Market plan in order for NetConnect - in the most optimal.

Leading The Way | Management Development Programme

The aim of the programme was to develop management skills and support the overall capability and success in a middle management role..

Corporate Sales Culture

Previous having given lectures at Harvard Business School, UCLA’s Anderson Graduate School of Management, University of California.

Channel Management Excellence

The program was a competitive business simulation acting on behalf of a sales management team shaping and driving an organization-wide.

Sales & Key Account Management

The program was a business simulation which gave an insight to all the aspects of solution selling and Key Account Management. Key Topics.

Market Economist, Marketing Management, Hba

Activities and Societies: Traineeship Programme: As part of the study, I conducted a traineeship programme at Carlson Wagonlit Travel.