Lars Toft

Lars Toft Email and Phone Number

Enabling businesses to scale their immersive digital transformations @ HTC VIVE
taipei city, taiwan, taiwan
Lars Toft's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
About Lars Toft

• 20 years of direct and in-direct channel sales and account management experience• Business Economist with track record of profit & loss responsibility• Strong results in business development and implementing sales strategies• Experienced with project management, tracking dependencies and milestones• High degree of Product Marketing and GTM competency having brought +160 products and (PaaS/SaaS) services to market• Solid middle management experience in IT, Telecom, consumer electronics and the leisure industry• Strong interpersonal skills, solid multi cultural team leadership and change management experience • An organised self-starter with a pragmatic mindset, strong analytic, planning and execution skills

Lars Toft's Current Company Details
HTC VIVE

Htc Vive

View
Enabling businesses to scale their immersive digital transformations
taipei city, taiwan, taiwan
Website:
vive.com
Employees:
364
Lars Toft Work Experience Details
  • Htc Vive
    Head Of Sales | Northern Europe
    Htc Vive Jan 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution, revenue, unit sales and share.
  • Htc Vive
    Country Manager | Nordics
    Htc Vive Aug 2018 - Jan 2024
    Nordics
    Reporting to the EMEA Vice President I oversee the profit & loss (P&L) responsibility for the Nordic region. Accountable for the business results measured by profit contribution, revenue, unit sales and share. Managing all commercial aspects on Extended Reality and Immersive Technologies spanning:• Go-To-Market• Product Marketing• Business Development• Sales & Account Management• Marcomms [PR | CRM | Social | Digital | Trade Marketing]
  • Viverse
    Head Of Sales | Northern Europe
    Viverse Jan 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution and revenue.
  • G Reigns
    Head Of Sales | Northern Europe
    G Reigns Jan 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution and revenue.
  • Htc
    Head Of Sales | Northern Europe
    Htc Jan 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution, revenue, unit sales and share.
  • Htc
    Country Manager | Nordics
    Htc Jul 2016 - Jan 2024
    Copenhagen Area, Capital Region, Denmark
    Reporting to the European Vice President I oversee the profit & loss (P&L) responsibility for the Nordic region. Accountable for the business results measured by profit contribution, revenue, unit sales and share. Managing all commercial aspects on 5G devices and Private 5G Network solutions spanning:• Go-To-Market• Product Marketing• Business Development• Sales & Account Management• Marcomms [PR | CRM | Social | Digital | Trade Marketing]
  • Htc
    Senior Business Development & Product Manager | Nordics
    Htc Sep 2013 - Jul 2016
    Copenhagen Area, Capital Region, Denmark
    Part of the Nordic management team, responsible for all aspects of inbound Product Management, outbound Product Marketing and Business Development in the region spanning:• Market research and development• Product roadmap and portfolio management• Product value propositions and outbound messaging• Planning [incl pricing and offerings], sales and supply forecasting • Promoting the portfolio externally with press, partners, resellers and customers• Product launch… Show more Part of the Nordic management team, responsible for all aspects of inbound Product Management, outbound Product Marketing and Business Development in the region spanning:• Market research and development• Product roadmap and portfolio management• Product value propositions and outbound messaging• Planning [incl pricing and offerings], sales and supply forecasting • Promoting the portfolio externally with press, partners, resellers and customers• Product launch, go-to-market and in-market monitoring and management Show less
  • Htc
    Business Sales Manager | Nordics
    Htc Dec 2010 - Sep 2013
    Copenhagen Area, Capital Region, Denmark
    With HTC I held the regional business sales, offering and services responsibility: • xxxM EUR sales & cost budget responsibility•Overseeing business development and BtB distributor, retail and operator channel sales management in the Nordic region• Seeked to strengthen the Go-To-Market plans and execution of the BtB proposition 'HTCpro' across the regionDuring 20111 I successfully implemented and drove the HTCpro proposition establishing HTC as a preferred BtB partner… Show more With HTC I held the regional business sales, offering and services responsibility: • xxxM EUR sales & cost budget responsibility•Overseeing business development and BtB distributor, retail and operator channel sales management in the Nordic region• Seeked to strengthen the Go-To-Market plans and execution of the BtB proposition 'HTCpro' across the regionDuring 20111 I successfully implemented and drove the HTCpro proposition establishing HTC as a preferred BtB partner and 3rd biggest Smartphone vendor in the Nordic professional market. Show less
  • Htc
    Enterprise Sales Manager | Nordics
    Htc Dec 2008 - Dec 2010
    Copenhagen Area, Capital Region, Denmark
    At HTC I successfully developed, implemented and drove the Nordic enterprise proposition:• xxxM EUR sales & cost budget responsibility• Responsible for the enterprise Go-To-Market planning and execution• Optimizing relationships with Industry players and selected clients in the enterprise space• Liaise with product managers on client input and market studies in order to guarantee consistent fit with HTC's products and propositionsFrom 2009 I took HTC from a position… Show more At HTC I successfully developed, implemented and drove the Nordic enterprise proposition:• xxxM EUR sales & cost budget responsibility• Responsible for the enterprise Go-To-Market planning and execution• Optimizing relationships with Industry players and selected clients in the enterprise space• Liaise with product managers on client input and market studies in order to guarantee consistent fit with HTC's products and propositionsFrom 2009 I took HTC from a position as a smaller niche vendor with low market share to reaching a +20% market share in the Nordic professional Smartphone market in 2010. Show less
  • Htc
    Sales Manager | Sweden
    Htc Dec 2008 - Sep 2009
    Stockholm, Sweden
    At HTC I managed the Swedish Go-To-Market planning, execution, commercials and channel sales management in an transition phase:• xxM EUR sales & cost budget responsibility• Responsible for the Go-To-Market planning and execution• Overseeing distributor, retail and operator channel sales management and the first Swedish recruitmentsDuring the transition phase I established HTC in Sweden and successfully launched a number of Windows Mobile devices and the very first… Show more At HTC I managed the Swedish Go-To-Market planning, execution, commercials and channel sales management in an transition phase:• xxM EUR sales & cost budget responsibility• Responsible for the Go-To-Market planning and execution• Overseeing distributor, retail and operator channel sales management and the first Swedish recruitmentsDuring the transition phase I established HTC in Sweden and successfully launched a number of Windows Mobile devices and the very first Android Smartphone with a number of resellers in the Swedish market. Show less
  • Vive Mars
    Head Of Sales | Northern Europe
    Vive Mars Jan 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    Reporting to the EMEA Vice President I am the North European Business Lead [excluding the UK]. Accountable for the regional business results measured by profit contribution and revenue.
  • Danish Digital Award
    Jury Member
    Danish Digital Award Jan 2023 - Jun 2023
    Copenhagen, Capital Region, Denmark
    Jury member in the category 'Creative use of technology' focusing on how business challenges can be adressed by incorporating value-adding creative and immersive solutions

Lars Toft Education Details

Frequently Asked Questions about Lars Toft

What company does Lars Toft work for?

Lars Toft works for Htc Vive

What is Lars Toft's role at the current company?

Lars Toft's current role is Enabling businesses to scale their immersive digital transformations.

What schools did Lars Toft attend?

Lars Toft attended Syddansk Universitet - University Of Southern Denmark, Htc | Talent Management, Cbs Executive Fonden, Tack International Denmark, Ifsm - Institutt For Salg Og Markedsføring, Erhvervsakademi Midtvest.

Who are Lars Toft's colleagues?

Lars Toft's colleagues are Eva(Yung Chen) Pu, Alicia Liang, Benjamin Chen, Sammy Siqiao Lyu, Roger Cheng, Percy刘珀君friendqbitt Percy刘珀君friendqbitt, Sig Vive.

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