As the founder and creative force behind Tiny Treehouses, I've transformed my passion for design, architecture, and nature into a thriving business that resonates with crafters and plant enthusiasts worldwide. My journey began in September 2020, during a time of global uncertainty, when I launched a Kickstarter campaign that not only met but exceeded our initial goal by a staggering margin, reaching AUD $300k from a modest target of AUD $20k. This success underscored the potential of Tiny Treehouses in the market and set the foundation for our future.At Tiny Treehouses, I oversee every aspect of the business, from product development and 3D design to marketing and customer engagement. My role entails creating intricate, sustainable DIY miniature kits that blend seamlessly with nature, offering an immersive crafting experience. I'm deeply involved in the continuous evolution of our product line, ensuring each piece reflects our commitment to quality, sustainability, and innovation.I pride myself on cultivating strong relationships with our manufacturing partners in China, ensuring ethical practices and the highest product standards. This partnership has enabled us to fine-tune our designs to perfection and embark on mass production and global fulfillment, establishing Tiny Treehouses as a distinguished name in the miniature crafting market.In leading Tiny Treehouses, my mission is to inspire creativity and mindfulness through our products, fostering a community where imagination flourishes. I'm committed to expanding our reach, particularly in the wholesale market, to share the magic of Tiny Treehouses with a broader audience. My vision for the future is filled with endless possibilities, new designs, and continued growth as we strive to enchant more homes and hearts around the globe.

Creating temporary pop-up experiences for FMCG brands across APAC

Focussing on FMCG and retail executions for both permanent and temporary pop-up experiences

My five years at Imagination have seen me grow from a shy Junior Designer to a confident, well-rounded and respected Senior 3D Designer and Design Director. I am already creatively leading and directing my own multi million-dollar projects for Telstra, where I am developing ideas and strategies, directing the creative development and collaborating with colleagues across all areas - peers, clients and suppliers.As someone who is motivated and ambitious, I am constantly taking the initiative to involve myself in processes and responsibilities well beyond what is expected of my role. Taking briefs and being a part of the initial strategy planning gives me the opportunity to take projects in new directions and engage directly with high-profile clients. Being proactive and putting myself in this position allows me to seek out further opportunities beyond what is initially scoped for the project. This has, on numerous occasions, resulted in gaining additional business opportunities and responsibilities within Imagination.Recent projects of not include; Sydney New Year’s Eve (4 years running), the Royal Australian NavyCentenary Celebrations 2013, ongoing experiences for Telstra and the Spirit of ANZAC Centenary Experience - a hugely exciting fully immersive exhibition experience that will tour the country in 23 locations over two yearsResponsibilities;- Conceptualising and developing environmental design solutions for; interiors, retail spaces, exhibition stands, consumer touch points, digital integration solutions, road shows, launch events and public activations.- Environmental branding and other graphic collateral- Strategic planning and problem solving- Client briefings and workshops- Producing all environmental design work from visuals to CAD documentation- Overseeing projects through the production and construction phases and working with suppliers- Assembling presentations- Collaborating with colleagues, suppliers and clients- Social committee member

- Working as a Junior Designer across a variety of retail and commercial fit-out solutions including retail stores, food and beverage offers and beauty and cosmetic stands within department store beauty halls- Working closely with the adjoining factory workshop to design, develop and construct joinery units- Developed documentation skills to a construction standard- Developed project management skills due to staff shortages- Training new staff members on Vectorworks and other processes and design skills

- Working across a wide range of retail, interior, hospitality and visual merchandising projects- Designing solutions for both local and global markets- Focusing on translating brands into consumer experiences through the customer journey- Initiating my skills as a leader, driving projects working directly with Creative Directors- Supporting the wider team while developing creative skills across all aspects of the design process