"Forever blowing bubbles", Wayne Gretzky and the Finnish term "sisu" are the cornerstones of both my professional and private life, and feel free to read on to find out why.I am a very passionate person and "sisu" (perseverance) is a big part of my personality and is expressed in my working life in the form of great seriousness and respect for the tasks I solve in sales, marketing and business development. Easy solutions are rarely long lasting and "good enough" is close to indifference.Wayne Gretzky once said, "You miss 100% of the shots you never take," and the statement lies deep in my strong commercial mindset and great business acumen. The same applies when you get the chance to seek out new knowledge and insights and use this knowledge in your daily work. It is one of the biggest motivating factors for me.Forever blowing bubbles is inextricably linked to my biggest passion, West Ham United, and even though the bubbles burst when they reach the clouds, we continue to have faith and hope. This is also the case in my working life where my positive attitude only sees challenges that can be solved, where my empathy is part of my leadership and where my curiosity creates new bubbles that last longer.My core competencies are: Business development, sales, marketing, e-commerce and project management