Laryssa Vaughn Email & Phone Number

Tempe, Arizona, United States

Tempe, Arizona, United States

Managed Accounts: Phoenix Raceway / NASCAR, Venezia's New York Style Pizzeria, Barro's Pizza, Arthur Andrew Medical, FlexiVan, National Association of Realtors, Cliff Castle Casino Hotel

Tempe, Arizona, United States

Managed Accounts: Phoenix Raceway / NASCAR, BD, Venezia's New York Style Pizzeria, Barro's Pizza, Arthur Andrew Medical, FlexiVan, FreedomFromAccounting, Liquid Rubber Canada, National Association of Realtors, Cliff Castle Casino Hotel Award-Winning Projects Managed:2023 Addy Awards- Gold Addy - Outdoor Board - Animated/Video Boards - NASCAR Championship 3D Billboards2023 AZIMA TIM Awards- Excellence - Business Website - FreedomFromAccounting- Excellence - Consumer Website - Liquid Rubber- Excellence - Content Marketing Campaign - Liquid Rubber- Excellence - eCommerce Web Site - Liquid Rubber- Digital Brand Transformation of the Year - Liquid Rubber

Tempe, Arizona, United States

Managed Accounts: Phoenix Raceway / NASCAR, BD, Venezia's New York Style Pizzeria, Barro's Pizza, Cubex, Arthur Andrew Medical, FlexiVan, Liquid Rubber Canada, Openforce

Tempe, Arizona, United States

Managed Accounts: BD, Venezia's New York Style Pizzeria, Bank 34, Cubex, Phoenix Raceway / NASCAR, Arizona Center, Arthur Andrew Medical, Shoppers Supply, City of Scottsdale, FlexiVan, On Q Financial, Barro's PizzaAward-Winning Projects Managed:2021 OBIE Awards- Finalist OBIE for Custom Installation: Phoenix Raceway/NASCAR Championship Race 2020 2D Billboard- Bronze OBIE for Custom Installation: Phoenix Raceway/NASCAR Championship Race 2020 Sky Harbor Baggage Claim Takeover2022 Addy Awards- 2022 Bronze Addy - B2B Website Design (FlexiVan)- 2022 Silver Addy - Cross Platform Integrated Advertising Campaign (2021 NASCAR Championship)

Tempe, Arizona

Managed Accounts: Wickenburg Ranch, Bard (BD), Venezia's New York Style Pizzeria, Bank 34, Answer 1 (Nexa Receptionists), Anticus, Verra Mobility, Cubex, Phoenix Raceway, Arizona Center, Arthur Andrew Medical, Shoppers Supply.

Scottsdale, Az

Scottsdale, Arizona

Managed Accounts: Sonora Quest Laboratories, Avella Specialty Pharmacy, Tenet Healthcare, Swift Transportation, Helios Education Foundation, Special Olympics Arizona, Jennings Strouss, Osborn Maledon- Worked closely with design and development teams to execute project objectives and specifications - Maintained timelines to track project progress, ensuring they are always up to date- Ensured resources are effectively utilized to optimize project progress- Created project workplans, dependencies, and resulting deliverables- Documented client meeting notes and follows up on assigned action items- Developed Google Analytics reports for clients to ensure website goals and objectives are constantly monitored and achieved- Managed and maintained client website content, imagery and documents- Created marketing materials and web graphics for clients utilizing Photoshop- Provided web strategy consulting on various email and web marketing initiatives - Trained new employees on Project Management software (Workamajig, Basecamp, Jira) - Facilitated IT/Web Support requests- Provided budget and project planning support and analysis for internal and client teams- Developed capacity forecasting reports to help with project acceptance and hiring decisions

Scottsdale, Arizona

- Developed and deployed interactive marketing services for clients using the NetGen proprietary software- Guided technical team on mapping campaign data flow to ensure the best possible customer experience- Collaborated with technical team to optimize campaign functionality by analyzing and testing campaign components- Monitored success of live marketing campaigns by tracking live analytics and conversions- Managed team’s campaign inventory list by supervising status of marketing elements from development to closeout- Provided copy and design direction on all marketing campaigns and website development projects- Maintained multiple client relationships by discussing marketing questions, needs, projects and expectations- Oversaw office project, traffic and workload management to track client billable hours- Directed development of several client websites from the drawing board to launch- Updated and managed content and imagery on clients’ websites and intranet systems- Trained new and existing clients on the NetGen software

- Content manager for the front-end retail website and back-end distributor shopping cart- Created and executed email campaigns sent to distributors and retail customers- Built, updated and managed the company news page- Trained distributors on properly using the CRM to maximize their business and marketing potential- Creative director for packaging designs, photo-shoots and marketing materials- Faciliated and designed new and existing clients’ custom BionicBands for personal and business branding- Managed social media accounts by creating daily posts, monitoring social interactions and overseeing analytics

- Developed WordPress sites, managed content and delivery with video hosting - Generated client email campaigns by creating e-mail content then properly formatting the HTML layouts within blast tool- Conceptualized and designed a new workflow process to ensure all steps were followed throughout campaign production- Liaison between back-end team and CEO of company managing concerns and day-to-day responsibilities

- Reviewed web sites of retail partners to ensure Red Star products were “live” and easily located.- Interacted directly with retail partners’ product buyers to add or correct information on Red Star Traders’ products.- Made recommendations on search-ability and methods for improving the consumer’s ability to intuitively find Red Star Traders’ products.- Analyzed Red Star Traders’ products in comparison to competition’s products- Uploaded product information, specifications and high-resolution images to retail partner web site product pages.- Conducted market research for new products Red Star Traders considered introducing to their product line.

B.S., Marketing

Activities and Societies: American Marketing Association Member, University of Utah Track and Field Student Athlete

Education record