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Lasana Smith is listed as Legacy Miami’s Most Influential Black Leader | CEO & Founder, GAROI Media (7-Figure ROI Advertising Expert) | Award-Winning Speaker | Digital Marketing & AI-Driven Ad Strategist | Board Member | Leadership Miami 44 at GAROI Media, based in Miami-Fort Lauderdale Area, United States, United States. AeroLeads shows a work email signal at yp.com, phone signal with area code 917, 212, 321, 213, 850, 407, 718, and a matched LinkedIn profile for Lasana Smith.
Lasana Smith previously worked as Chief Executive Officer and Founder at Garoi Media and Digital Sales Manager at Excelerate Digital. Lasana Smith holds Masters, Communication Management from University Of Southern California.
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AeroLeads found 1 current-domain work email signal for Lasana Smith. Compare company email patterns before reaching out.
Connect with me using ---> lasana@garoimedia.com As a seasoned marketing, sales, and digital media expert with over a decade of experience, I am passionate about driving innovative strategies and delivering impactful results. I am the Founder and CEO of GAROI Media, where we specialize in cutting-edge advertising solutions grounded in data and meticulous research. Our unique approach, influenced by Neuro-linguistic Programming (NLP) and artificial intelligence (AI), enables us to connect deeply with diverse audiences and achieve high returns on investment for political, non-profit, social advocacy, education, service-based, and government campaigns.Throughout my career, I have held key roles at Columbia Records, MTV Networks, Ogilvy & Mather, Groupon, YP, Excelerate Digital, and the Miami Herald. My academic background includes a Bachelor of Science in Marketing and International Business from Florida State University and a Master of Science in Communication Management from the University of Southern California. My dedication and leadership have been recognized with accolades such as Legacy Magazine's "40 Under 40" and "Miami's Most Influential and Powerful Black Business Leaders."Under my leadership, GAROI Media was honored with the "2023 Digital Marketing Campaign of the Year" award by the American Marketing Association. This award highlights our dedication to driving excellence and pioneering innovative approaches in the digital marketing field.I am passionate about fostering dynamic partnerships and pushing the envelope with our strategies to convert advertising goals into measurable successes. Let's connect and explore opportunities to collaborate and achieve great success together.Specialties: Market Research • Database Marketing/Mining • CRM Database Analysis • Testing • Web & Mobile App Development • Customer Profiling & Segmentation • Branded Content Development • Brand Development • Reputation Management • Trusted Business Consultation/Strategic Planning • Search Engine Optimization • Creative Design • Media Planning & Buying • Geofencing • Branded Video • Social Audience Profiling • Establishing Brand Life & Voice • Social Media Marketing • Programmatic Advertising • Lead Generation • Pre-roll Video • Native Advertising • Internal Employee Communications • ROI Analysis & Reporting • Real-Time Insights • Backend Analytics • Marketing Campaign Optimization • Attribution • Ongoing Competitive Analysis
Listed skills include Social Media, Marketing, Social Media Marketing, Digital Marketing, and 44 others.
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Oversee $1.2 million of advertising revenue throughout the United States. Work directly with clients to implement impactful, inclusive campaigns using effective digital and traditional advertising strategies. Manage fulfillment and service commitments including evaluation, negotiation, contract execution and termination. Provide leadership in key areas.
Sacramento, CA, US
Provided leadership in key areas including sales strategy, products, packaging, pricing and assisted in overall revenue performance improvement. This included planning, strategic growth of digital products, sales, and product training, customer service and new business development. Identified growth opportunities, emerging trends and products. Analyzed.
Atlanta, GA, US
As a Google certified marketing and advertising specialist, I partnered with small and medium-sized businesses to deliver qualified leads at the lowest cost in the industry. Identified prospects, developed and executed initiatives for new business acquisition. Presented and created proposals after gaining a unique understanding of the client’s business.
Chicago, IL, US
Prospected, identified, consulted with and closed local merchants on compelling offers for Groupon subscribers based on each business's products & services. Leveraged current connections and related experience in advertising to build partnerships with local merchants for Groupon. Partnered with restaurants, theaters, spas, and everything in between.
New York, NY, US
Pilot member and top sales specialist for American Express Go Social coupon-less interactive program assisting small and medium businesses in Los Angeles drive additional traffic to their locations through the use of social media and discount offers for American Express cardholders. Using consultative sales skills, merchant goals were assessed and a.
US
Organized, coordinated and executed national and regional marketing campaigns and events at the local level for Fortune 500 companies. Worked closely with promotional and event companies to ensure local brand awareness. Drove customer traffic and assisted in the execution of new store openings, local events and local sponsorships.
Los Angeles, CA, US
Interviewed people from a wide array of backgrounds including: A-list celebrities, executives, authors, etc.; delivered live interviews from the studio, red carpets and on location; researched and prepared for half hour weekly live show segments.
Los Angeles, CA, US
Researched and wrote questions to prepare host for weekly live show segments; provided new show ideas; contacted and booked guests for weekly show segments.
Authored bi-weekly featured personal editorials and video segments for millions of online readers worldwide regarding topics within the areas of dating and relationships.
Created and fostered strategic partnership alliances between Sprasia and American media companies; established and constructed requirements for college internship program; pre-screened and interviewed candidates for job and internship positions; represented the company at industry trade shows and job fairs.
Seattle, US
Recorded voice-overs for online music stations; pre-screened, coordinated and integrated new hires into the department and company; managed relationships between the department and top-level executives for new and emerging technology departments and companies worldwide; executed special projects as assigned by the VP and GM of Digital Music; planned and.
New York, NY, US
Departments included- Finance, VH1 Integrated Marketing, Special EventsAssisted in the development and the implementation of special events programs, marketing timelines, calendars and deliverables; prepared monthly financial statements and cash flow reports; supported the management of promotions and contests designed to drive traffic and awareness to VH1.
US
Tracked and compiled sales data to construct daily and weekly national sales charts for top-level executives; handled field requests for TV spots and current videos of Columbia artists; supplied retail outlets with upcoming music, artwork and videos to be featured in stores and listening stations.
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Lasana Smith works for GAROI Media.
Lasana Smith is listed as Legacy Miami’s Most Influential Black Leader | CEO & Founder, GAROI Media (7-Figure ROI Advertising Expert) | Award-Winning Speaker | Digital Marketing & AI-Driven Ad Strategist | Board Member | Leadership Miami 44 at GAROI Media.
AeroLeads has found 1 work email signal at @yp.com for Lasana Smith at GAROI Media.
AeroLeads has found 9 phone signal(s) with area code 917, 212, 321, 213, 850, 407, 718 for Lasana Smith at GAROI Media.
Lasana Smith is based in Miami-Fort Lauderdale Area, United States, United States while working with GAROI Media.
Lasana Smith has worked for Garoi Media, Excelerate Digital, Yp, Groupon, and Ogilvy & Mather.
You can use AeroLeads to view verified contact signals for Lasana Smith at GAROI Media, including work email, phone, and LinkedIn data when available.
Lasana Smith holds Masters, Communication Management from University Of Southern California.
Lasana Smith is listed with skills including Social Media, Marketing, Social Media Marketing, Digital Marketing, Event Management, Entertainment, Online Advertising, and Video.
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