Lasana Smith Email and Phone Number
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Connect with me using ---> lasana@garoimedia.com As a seasoned marketing, sales, and digital media expert with over a decade of experience, I am passionate about driving innovative strategies and delivering impactful results. I am the Founder and CEO of GAROI Media, where we specialize in cutting-edge advertising solutions grounded in data and meticulous research. Our unique approach, influenced by Neuro-linguistic Programming (NLP) and artificial intelligence (AI), enables us to connect deeply with diverse audiences and achieve high returns on investment for political, non-profit, social advocacy, education, service-based, and government campaigns.Throughout my career, I have held key roles at Columbia Records, MTV Networks, Ogilvy & Mather, Groupon, YP, Excelerate Digital, and the Miami Herald. My academic background includes a Bachelor of Science in Marketing and International Business from Florida State University and a Master of Science in Communication Management from the University of Southern California. My dedication and leadership have been recognized with accolades such as Legacy Magazine's "40 Under 40" and "Miami's Most Influential and Powerful Black Business Leaders."Under my leadership, GAROI Media was honored with the "2023 Digital Marketing Campaign of the Year" award by the American Marketing Association. This award highlights our dedication to driving excellence and pioneering innovative approaches in the digital marketing field.I am passionate about fostering dynamic partnerships and pushing the envelope with our strategies to convert advertising goals into measurable successes. Let's connect and explore opportunities to collaborate and achieve great success together.Specialties: Market Research • Database Marketing/Mining • CRM Database Analysis • Testing • Web & Mobile App Development • Customer Profiling & Segmentation • Branded Content Development • Brand Development • Reputation Management • Trusted Business Consultation/Strategic Planning • Search Engine Optimization • Creative Design • Media Planning & Buying • Geofencing • Branded Video • Social Audience Profiling • Establishing Brand Life & Voice • Social Media Marketing • Programmatic Advertising • Lead Generation • Pre-roll Video • Native Advertising • Internal Employee Communications • ROI Analysis & Reporting • Real-Time Insights • Backend Analytics • Marketing Campaign Optimization • Attribution • Ongoing Competitive Analysis
Garoi Media
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Chief Executive Officer And FounderGaroi Media Jun 2013 - PresentOversee $1.2 million of advertising revenue throughout the United States. Work directly with clients to implement impactful, inclusive campaigns using effective digital and traditional advertising strategies. Manage fulfillment and service commitments including evaluation, negotiation, contract execution and termination. Provide leadership in key areas including digital strategy, political and non-profit advertising, consulting, pricing and overall revenue performance improvement. Track client success against KPIs collaborating with media partners on strategies to maximize campaign goals and objectives.
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Digital Sales ManagerExcelerate Digital May 2017 - Jul 2020Sacramento, Ca, UsProvided leadership in key areas including sales strategy, products, packaging, pricing and assisted in overall revenue performance improvement. This included planning, strategic growth of digital products, sales, and product training, customer service and new business development. Identified growth opportunities, emerging trends and products. Analyzed market conditions and worked directly with the Vice President of Advertising and the management team to generate and implement innovative action plans and opportunities. Established, tracked and managed sales staff performance goals and pipelines. Developed consultative sales strategies and presentations to increase revenue. -
Digital Territory ManagerYp Oct 2014 - May 2017Atlanta, Ga, UsAs a Google certified marketing and advertising specialist, I partnered with small and medium-sized businesses to deliver qualified leads at the lowest cost in the industry. Identified prospects, developed and executed initiatives for new business acquisition. Presented and created proposals after gaining a unique understanding of the client’s business needs. Educated the client and communicated the ROI of the solution. Sustained client relationships by reporting campaign results to ensure client satisfaction and identified follow-up opportunities for up-sell and cross-sell. Exceeded digital sales objective increasing the local market share new business annual revenue by over $300,000. Recognized as the East Coast's Q4 2015 Top Marketing Consultant for YP’s Digital AdWords Search and Search Pro Products. -
Senior Account ExecutiveGroupon Oct 2012 - Sep 2014Chicago, Il, UsProspected, identified, consulted with and closed local merchants on compelling offers for Groupon subscribers based on each business's products & services. Leveraged current connections and related experience in advertising to build partnerships with local merchants for Groupon. Partnered with restaurants, theaters, spas, and everything in between, negotiating unbeatable offers on behalf of Groupon’s subscribers. Presented Groupon as a unique alternative for businesses to utilize as a way of acquiring new customers.Within first 12 months, generated over $1 million in revenue with Groupon through the creation of strategic marketing campaigns with local business and restaurant owners in the Los Angeles and surrounding areas. -
Field Marketing Sales Specialist And Regional Corporate TrainerOgilvy & Mather Oct 2010 - Sep 2012New York, Ny, UsPilot member and top sales specialist for American Express Go Social coupon-less interactive program assisting small and medium businesses in Los Angeles drive additional traffic to their locations through the use of social media and discount offers for American Express cardholders. Using consultative sales skills, merchant goals were assessed and a customized Go Social offer solution was proposed to obtain their commitment. As the highest performer of the ten member sales team, the Los Angeles market reached 137% of assigned goal.As a regional corporate trainer, I delivered in-market classroom style training to ensure sales teams and sales managers achieved mastery level understanding of how to properly position and sell the American Express Lowe's Business Rewards Credit Cards. Working closely with the corporate office, I maintained a database of collateral and learning tools to reinforce the training curriculum. Weekly and monthly reporting allowed me to track the success and stores saw a specific increase in their revenue objectives. -
Field Marketing/Promotions ManagerIgnition Aug 2010 - Sep 2012UsOrganized, coordinated and executed national and regional marketing campaigns and events at the local level for Fortune 500 companies. Worked closely with promotional and event companies to ensure local brand awareness. Drove customer traffic and assisted in the execution of new store openings, local events and local sponsorships. -
Reporter And On-Camera HostTrojan Vision Jan 2008 - Feb 2011Los Angeles, Ca, UsInterviewed people from a wide array of backgrounds including: A-list celebrities, executives, authors, etc.; delivered live interviews from the studio, red carpets and on location; researched and prepared for half hour weekly live show segments. -
Associate ProducerTrojan Vision Aug 2007 - Dec 2007Los Angeles, Ca, UsResearched and wrote questions to prepare host for weekly live show segments; provided new show ideas; contacted and booked guests for weekly show segments.
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Freelance WriterThe Tyra Banks Show Jan 2009 - May 2009Authored bi-weekly featured personal editorials and video segments for millions of online readers worldwide regarding topics within the areas of dating and relationships.
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Strategic Partnership DevelopmentSprasia May 2008 - Aug 2008Created and fostered strategic partnership alliances between Sprasia and American media companies; established and constructed requirements for college internship program; pre-screened and interviewed candidates for job and internship positions; represented the company at industry trade shows and job fairs.
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Digital Music Executive CoordinatorRhapsody-Napster Jan 2005 - Jul 2007Seattle, UsRecorded voice-overs for online music stations; pre-screened, coordinated and integrated new hires into the department and company; managed relationships between the department and top-level executives for new and emerging technology departments and companies worldwide; executed special projects as assigned by the VP and GM of Digital Music; planned and organized staff events and group meetings. -
Executive CoordinatorMtv Networks Apr 2003 - Feb 2005New York, Ny, UsDepartments included- Finance, VH1 Integrated Marketing, Special EventsAssisted in the development and the implementation of special events programs, marketing timelines, calendars and deliverables; prepared monthly financial statements and cash flow reports; supported the management of promotions and contests designed to drive traffic and awareness to VH1 and VH1.com; managed department finances including bills and invoices. -
National Retail SalesColumbia Records Oct 2001 - Nov 2002UsTracked and compiled sales data to construct daily and weekly national sales charts for top-level executives; handled field requests for TV spots and current videos of Columbia artists; supplied retail outlets with upcoming music, artwork and videos to be featured in stores and listening stations.
Lasana Smith Skills
Lasana Smith Education Details
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University Of Southern CaliforniaCommunication Management -
Florida State University - College Of BusinessMarketing And International Business
Frequently Asked Questions about Lasana Smith
What company does Lasana Smith work for?
Lasana Smith works for Garoi Media
What is Lasana Smith's role at the current company?
Lasana Smith's current role is Legacy Miami’s Most Influential Black Leader | CEO & Founder, GAROI Media (7-Figure ROI Advertising Expert) | Award-Winning Speaker | Digital Marketing & AI-Driven Ad Strategist | Board Member | Leadership Miami 44.
What is Lasana Smith's email address?
Lasana Smith's email address is la****@****hoo.com
What is Lasana Smith's direct phone number?
Lasana Smith's direct phone number is +191744*****
What schools did Lasana Smith attend?
Lasana Smith attended University Of Southern California, Florida State University - College Of Business.
What are some of Lasana Smith's interests?
Lasana Smith has interest in Social Services, Children, Electronics, Civil Rights And Social Action, Economic Empowerment, Gardening, Education, Environment, Home Improvement, Reading.
What skills is Lasana Smith known for?
Lasana Smith has skills like Social Media, Marketing, Social Media Marketing, Digital Marketing, Event Management, Entertainment, Online Advertising, Video, Marketing Communications, Account Management, Online Research, Direct Sales.
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