Lashauna Johnson Email & Phone Number

Mount Vernon, Ny, Us

Seattle, Wa, Us

• Write engaging, high-conversion copy including homepage assets, landing pages, emails, launches, social media, promotions, and UX copy• Pivot and develop brand voice based on project and placement, creating authoritative and accessible copy• Strategist and copy lead for the launches of Premium Brands, Internet Famous, and Virtual Try-On, which each garnished 900K+ clicks on their respective launch days• Lead copywriter for Prime Day, Premium Brands, Internet Famous, Black-Owned Brands, Made for You, Prime Try Before You Buy, Amazon Experts, All-Gender, and the 2022 Academy of Country Music Awards activation • Conduct interviews and write engaging copy to conceptualize “share of heart” storytelling for fashion campaigns across digital and print• Compose creative solutions to translate merchandising, marketing, and social media initiatives• Maintain strong, up-to-date knowledge of the competitive fashion, technology, and online retail landscapes• Request and facilitate Spanish translations for customer-facing campaigns

• Concept & execute copy for video, print, e-mails, social media, e-commerce, retail, campaigns, product launches, PDPs, direct mail, upselling, brand identity, and HR• Write SEO driven copy for PDPs• Delegate and review projects for the copy team• Ensure copy captures brand voice for channel specific best-practices• Create brand driven content for Maidenform, BALI, Wacoal, and more• Collaborate with marketing & creative teams for retention & acquisition• Project manage initiatives from brief to execution• Monitor industry trends to ensure we're leading in innovation• Own proofreading and fact-checking process• Partner with e-commerce teams to A/B test marketing copy & driveresults across all platforms• Build guidelines for internal and external stakeholders• Lead product naming process, including legal approval & translations• Strategize and coordinate with legal teams for national campaignlaunches

New York, Ny, Us

• Researched, edited & wrote direct mail, email, digital assets, product description pages, in-store signage, and packaging• Positioned copy for brands like Michael Kors, DKNY, Tarte, Benefit, Martha Stewart, and more• Partnered with marketing, design, and project management to strategize and execute ideas for profitable marketing initiatives• Self-edited to deliver assets that meets tight deadlines and the high standards of creative and technical quality• Lead copywriter for Macys.com fashion hub, “The Edit”• Attended cross-functional meetings and video product shoots to direct experts for voice-overs• Copy edited brand packaging for home and fashion to ensure accuracy and boost sales • Wrote conversational scripts for videos featured on product description pages

• Product copywriting• Use smart and clear copy that conveys why the customer should trust our brand• Develop concepts for copy throughout site on each landing page, including: about us, how to use and makeup recommendations.• Research current beauty trends and key ingredients• Strategize copy approach and help evolve voice

Us

• Manage markets across digital and print, including plus, maternity, shapewear, hosiery, and extended shoes• Attend market appointments, promotional events, fashion shows, and conduct deskside meetings to create fresh content• Cover and report on celebrities, brand launches, and designer profiles • Write savvy daily copy for InStyle.com that can be promoted on important social media outlets and international outlets• Create brand analysis for advertised mentions to ensure proper placements• Travel internationally as brand representative for press related events

Us

• Collaborated with cross-functional teams to ensure accuracy across all brand platforms• Pitched highly sharable fashion and beauty content that has accrued over 100,000 shares and counting• Developed and presented special projects based on market research and analysis• Maintained monthly advertiser report• Participated in the aggregation of e-commerce data for the digital Shop the Issue platform

Us

• Final approval of all fashion credits for digital and print• Developed a functional credits team and operating system• Managed e-commerce discount program for fashion department• Writer and editor for select front of book pages• Updated red carpet and runway trend storyboards for “The Look” pages with former Fashion Director Hal Rubenstein

Us

• Contacted PR houses for essential credit information for all front of book fashion stories • Updated and maintained press contacts• Created editorial layout boards for front of book fashion stories and well features• Distributed and organized sitting sheets from weekly photo shoots• Input credit information onto layouts using InCopy• Basic administrative duties

• Assisted in replenishing the sales floor• Dispatched shipments to customers • Assisted with in-store visual merchandising to facilitate the customer’s experience• Provided outstanding customer service

London, Gb

• Assisted in replenishing the sales floor• Coordinated overnight floor resets• Assisted with in-store visual merchandising to facilitate the customer’s experience• Liaison between sales floor and back stockroom

• Completed weekly beauty knowledge report on new products• Conducted competitive analysis research amongst brands• Compiled weekly data for "Who Wore It Best" feature• Attended New York Fashion Week to forecast key beauty trends

London, Gb

• Updated media mentions• Coordinated trafficking of samples using Fashion GPS• Assisted in the backstage preparation for the resort fashion show• Maintained showroom for editor and stylist viewings during Market Week

• Responsible for trafficking of samples• Conducted potential client research• Updated press kits weekly• Maintained and organized showroom

Bachelor'S Degree, Direct And Interactive Marketing

Associate'S Degree, Fashion Merchandising