ICF Certified Executive Coach (PCC, CPC)Group CoachSales Performance CoachFocus Areas:▪ Red Team Thinking Practitioner▪ Executive Presence - Bates Executive Presence Index™ certified▪ Effective communication & influence▪ Self-Awareness & EQ▪ Global workforce & cross-cultural leadership▪ Leadership development▪ Sales performance - deal partnership, forecasting, territory planning, and more

Facilitating specialized training for global executives:▪ Executive Presence▪ Sales Performance▪ Adaptive Leadership▪ Crisis Communications▪ Media Interviews & Presentation https://www.tcpgrowth.com/

▪ Coaching owners and senior leaders on effective communication, leadership, and sales performance▪ Highly skilled at observing and navigating dealership culture and dynamics to build trust and rapport quickly▪ Responsible for the implementation of client experience (CX) programs for luxury automotive dealerships▪ Provide expertise and insight into luxury retail & hospitality CX best practices ▪ Develop targeted action plans – people, processes, and technology - to improve ROI▪ Facilitate training for teams on luxury CX and process improvements to boost best in class performance in luxury retail

Worked as a Hospitality Sector Specialist for the USAID SMEA Challenge Fund by reviewing and evaluating concept papers for SME growth grants. Participated as a judge on a panel to evaluate and identify the top applicants for the USAID SMEA Challenge Fund grant.

Oversaw all commercial functions for the owners and operators of Marriott Hotels and Pearl-Continental Hotels in Pakistan including revenue management, sales, digital marketing, brand communications, loyalty and partner marketing, customer insights and relationship management, reservations, online distribution, and corporate communications.▪ Developed sales leadership and created cluster sales structures, boosted revenue generation channels which increased revenues by 12% YOY and boosted overall market share - MPI >1.0▪ Restructured hotel loyalty program to double annual enrollment in 12 months▪ Created and implemented brand marketing policies for the group▪ Centralized revenue management, developed dynamic rate strategy and revised market segmentation to optimize top-line growth▪ Introduced multi-channel marketing strategies that led to increased revenues▪ Acted as an inclusion & diversity champion, facilitating Hashoo Group’s membership in the US-Pakistan Women's Council

Responsible for setting up the public relations department for a start-up communications & events agency▪ Developing new business opportunities and setting up new client accounts▪ PR planning and execution for international and local brands across several industries:o Retailo Aviationo Transportation – Ride Sharingo Hospitality▪ Managing PR and social media planning for VIP gifting lounges at major events: Formula 1 Abu Dhabi, and Dubai International Film Festival, Comic-Con Middle East

Directed proactive PR strategy and activities for Kempinski Hotels in India, Middle East & Africa, the region contributing 45% of Kempinski’s overall bottom line ▪ Supervised marketing communications for 20 operating hotels, including the opening of 7 hotels, and 12 hotels under development▪ Brand outreach focused on both regional markets and key feeder markets in Europe, Asia, and North & South America▪ Reviewed annual business plans and budgets to ensure alignment with regional 5-year strategic plan▪ Collaborated with Regional Director of Sales to align marketing communications activities to sales targetsCreated regional resource plan that included organizational development, recruitment, and in-depth skills training for hotel marketing communication team with direct impact on regional revenues▪ Implemented brand strategies to build awareness for Kempinski Hotels in the region through improved media relations and higher content quality - desksides, content creation, media events▪ Achieved 25% increase in editorial coverage value (AVE) for the brand year on yearResponsible for all corporate brand communications in India, Middle East & Africa region, including managing interviews, speeches, and press conferences for the Executive Board of Kempinski▪ Secured CEO interviews with *Wallpaper and the FT▪ Coached CEO, COO, VPs in effective communication and media training for global campaignsImplemented regional social media initiatives to increase customer engagement and drive traffic to Kempinski.com across social media platforms - contests, KOL campaigns, content marketing▪ Resulted in major increase in social media engagement for key hotels in the region - Emirates Palace, Kempinski Hotel Mall of the Emirates, Kempinski Nile HotelWorked closely with tourism boards, DMCs, and partner airlines to generate targeted destination and property exposure through press trips, joint media and marketing events, and collaborative editorial pitching

Oversaw the establishment of iSTARtech (now Intelyse) , which provided end-to-end solutions for governments, militaries, and corporations through the delivery of innovative technologies and specialized services to aid security and loss prevention. Worked closely with CEO to develop and market iSTARtech's technology offering: in-transit visibility solutions, personnel tracking, in-vehicle monitoring systems (IVMS), and advanced radio systems operating on an expertly designed C4i asset tracking and management platform. Worked closely with CEO to develop and market SicuroIMS daily security reports, political risk assessments, and incident mapping platform - covering the Middle East and North Africa.

▪ Coached C-suite and senior leaders in effective communication and media training for global publicity campaigns▪ Managed multiple PR, branding, and events agencies in the Middle East, UK,and North America to support $1 billion in annual sales of major Nakheel projects in key markets ▪ Responsible for $10 million worth of PR & events budgets▪ Developed and executed PR strategies and international PR activities for key Nakheel projects▪ Organized large-scale local and international events