Regional Director Of Public Relations - India, Middle East & Africa
Munich, De
Directed proactive PR strategy and activities for Kempinski Hotels in India, Middle East & Africa, the region contributing 45% of Kempinski’s overall bottom line ▪ Supervised marketing communications for 20 operating hotels, including the opening of 7 hotels, and 12 hotels under development▪ Brand outreach focused on both regional markets and key feeder markets in Europe, Asia, and North & South America▪ Reviewed annual business plans and budgets to ensure alignment with regional 5-year strategic plan▪ Collaborated with Regional Director of Sales to align marketing communications activities to sales targetsCreated regional resource plan that included organizational development, recruitment, and in-depth skills training for hotel marketing communication team with direct impact on regional revenues▪ Implemented brand strategies to build awareness for Kempinski Hotels in the region through improved media relations and higher content quality - desksides, content creation, media events▪ Achieved 25% increase in editorial coverage value (AVE) for the brand year on yearResponsible for all corporate brand communications in India, Middle East & Africa region, including managing interviews, speeches, and press conferences for the Executive Board of Kempinski▪ Secured CEO interviews with *Wallpaper and the FT▪ Coached CEO, COO, VPs in effective communication and media training for global campaignsImplemented regional social media initiatives to increase customer engagement and drive traffic to Kempinski.com across social media platforms - contests, KOL campaigns, content marketing▪ Resulted in major increase in social media engagement for key hotels in the region - Emirates Palace, Kempinski Hotel Mall of the Emirates, Kempinski Nile HotelWorked closely with tourism boards, DMCs, and partner airlines to generate targeted destination and property exposure through press trips, joint media and marketing events, and collaborative editorial pitching