Matt Lasota Email & Phone Number

New York, NY, US

• B2C focused role developing and deploying leading marketing programs, strategy, and live event activation’s, using data and analytics which combine demand generation, content development, digital strategy, and.
• Create channel marketing strategy to acquire new business partners, increase foot traffic, and business development at properties across the country. Campaigns focus on paid digital display media, email strategy.
• Develop go to marketing strategies that tie in with organizational brand and product guidelines. Strategies bring creative assets, sponsorships and community partnerships into our properties.
• Manage brand strategy for multiple properties and creative content to drive growth and engagement across all platforms.

Chicago, IL, US

• Developed and launched different activation programs all intended to create engagement and buzz for TEAM PAWS Chicago (running group) that resulted in raising over $800k within 6-months during COVID. i.e., undertook.
• Leverages data insights to formulate strategic plans that would amplify the brand and generate additional revenue both B2B and B2C. i.e., achieved the highest donation in record time for an existing campaign that.
• Established a successful corporate program aimed to acquire new donors and increase donations from existing partners that resulted in $40k in additional donations all within 3-months. i.e., partnered with marketing to.

Buffalo, NY, US

• Led the entire RFP process for a 5-year >$10M state bid that allowed us to create a sustainable model with $25M in operating budget during the contract. i.e., successfully implemented different programs, events.
• Sought and negotiated corporate sponsorship deals with different companies including local businesses, Honda, BlueCross BlueShield, Coca-Cola, Tito’s Vodka, Walgreens, and New Era Cap to name a few. i.e., devised.
• Reengineered a local free concert into a viable money generating machine that provided the opportunity to create a loyal customer base, amplified the city brand and became a must-attend summer event. i.e., the summer.
• Oversaw and managed over 12 direct reports including Marketing, Sales, Food & Beverage & Operations with up to 100+ seasonal employees with oversight on daily operations including hiring, recruiting, coaching.

Buffalo, US

• Directed and participated in the creative process for both traditional marketing programs, and advertising campaigns while adhering to brand guidelines. i.e., wrote and produced advertisement segments for local radio.
• Directed game day experiences for over 850k attendees in a year (ranked Top #10 most attended Minor League Baseball), managed the content, video, and creative design teams to produce promotional content and formed.
• Managed relationships with external media partners, marketing agencies, merchandise, and on-air talent.

Buffalo, NY, US

Associate Producer for Technical Director of Buffalo Sabres Game Day PresentationOperated and scripted Video Board and Ribbon Board Graphics.

Bachelor Of Arts (B.A.), Social Sciences

Msa, Sport Administration

M.S. Sport Administration