Market Research And Analysis Manager
Current• Conducting comparative market analysis to better understand the customer requirements along with market intelligence and manage competitor insight and direct strategies relating to this.• Developing corporate and customer contact strategy including direct marketing.• Creating and direct the CRM database and defining data warehousing and data mining needs for the Marketing Department.• Conducting market research requirements, analysis, and studies related to brands, pricing, segments, customer satisfaction, products and services.• Advice and guide internal and external customers in developing their strategy or the implementation of changes.• Develop innovative ideas for the organization in a context of continuous improvement. • Ensure the implementation of new strategies and policies.• Implementing the strategic process in the company and developing the strategic plan.• Contributing to the preparation of annual budget and its various revisions and to developing a 10 years business plan.• Proposing and monitoring the progress and evaluation of critical and strategic initiatives in the enterprise.• Identifying, evaluating and recommending with the help of external studies needed policy initiatives in the GSM business (customer experience, national roaming, and handset subsidies) and non-conventional GSM (data, para-banking business, etc.)• Recommending and validating the rollout coverage plan in coordination with sales and technical departments.
