Mentoring start ups in the Innofounder program through their growth journey to plan and execute strategy & brand building.

Providing leadership of the Board, and arranging for it to review and monitor the aims, strategy, policy and directions of the organization and the achievement of its objectives. Communicating with the Leadership Team to keep it up-to-date on major developments, in order to avoid surprises through timely discussion of potential developments and ensuring the Board is provided with sufficient information to permit it to make major decisions in a considered manner based on full information.

Responsible for providing direction, guidance and strategic leadership within the executive leadership team.- Advising HR manager and talent acquisition - Evaluating and developing marketing strategy - Final approval on all external communication for employer branding- Developing the franchise concept in relation to marketing - Researching opportunities and threats- Development of the HR department and acquisition strategy- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

In charge of leading our company's marketing efforts with a team of 18 professionals and 3 divisions. Responsible for leading our marketing department by evaluating and developing marketing strategies across Europe, Asia, Australia, Africa and USA. Planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for the brand. Working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share.Leading the marketing department.Evaluating and developing our marketing strategy and marketing plan.Planning, directing, and coordinating marketing efforts.Communicating the marketing plan.Researching demand for our products and services.Competitor research.Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.Identifying potential customers.Developing promotions with advertising managers.Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.Compiling lists describing our offerings.Developing and managing advertising campaigns.Building brand awareness and positioning.Supporting sales and lead generation efforts.Coordinating marketing projects from start to finish.Organizing company conferences, trade shows, and major events.Overseeing social media marketing strategy and content marketing.

Responsible for managing the promotion and positioning of the brand across all European markets and Australia. With a growing team of 6 to 12 professional digital marketeers, this position had recruitment and management as the first priority to create and maintain a solid team with digital advertising knowledge. Key objective was to attract more customers and to raise brand awareness through the creation of digital marketing campaigns and ensure that the company sees a good return on any money that is invested in marketing activities.

With a growing marketing team of 2 to 6 digital maketeers throughout this period, I was in charge of developing and managing the company's marketing department with advertising campaigns across Scandinavia, UK, Holland and Germany. Responsible for development of the website, advertising strategies, traffic, identifying new customers, supporting lead generation efforts, and creating promotions, developing budgets and expenditures, as well as R&D appropriations.The team:- Paid media specialist- Webmaster- Web developer- Copywriter

Founding the EBS company in Scandinavia in 2006 through partnership of 4 entrepreneurs and a fusion between a Danish and Swedish brand. The business concept was later re-founded in 2011 and became the foundation of the concept European Bartender School as it is today.