Lasse Barsholm Email & Phone Number

Denmark

Capital Region, Denmark

Responsibility- Sales & Marketing- B2B & B2C Segments- Product & Pricing

Danmark

Hellerup, Denmark

• Areas of responsibility:
• P&L – responsible for gross turnover, from Entrance, Shop, F&B, Rental, Parking and Meeting & Event center
• Business development, Business intelligence, Marketing & Communication, B2C and B2B sales
• 2 managers in direct reports - business area has approx. 40 FTE’s
• Main task to ensure better financial results through building a commercial cultureExtract of results:
• Developed and launched the company’s first “outside-in” strategy for 2020 –… Show more Areas of responsibility:

Copenhagen Area, Denmark

Needit Two ApS ambition is to develop and operate the most user friendly, intuitive and seamless mobile payment solution for the parking industry. The brand ParkOne is best known for development and sale of electronic parking discs in Scandinavia and most of Europe.

• EasyPark is the leading brand in supplying user friendly payment services through the mobile phone. This with a focus on parking payments to relieve end-users of stress and the risk of parking fines. EasyPark employs.
• P&L responsible for EasyPark Denmark A/S
• Development and implementation of strategy, action plans, follow up and reporting
• Leading… Show more EasyPark is the leading brand in supplying user friendly payment services through the mobile phone. This with a focus on parking payments to relieve end-users of stress and the risk of parking fines..
• Leading managers for B2C Sales, B2B Sales, Distribution, Customer Service and Projects
• Heading Marketing and Finance department directly

• Area of responsibility:
• Corporate Strategy; development and execution
• Product and service development, value proposition, bundling and pricing
• Building a nationwide network of fast charging infrastructure
• Sales results and investment budget
• Daily Management of sales, business development, business intelligence and technical department (IT and engineering)

• Area of responsibility:
• Reported to CEO
• Product service levels and pricing for product and services across the company’s value chain
• Business development and optimization of return on activities amounting to:- DKK 2.35b yearly turnover- DKK 1.2b OPEX- DKK 300-800m CAPEX
• Go-to-market strategy for 2 identified segments; low-cost and full service airline
• Differentiation and alignment of products and prices in accordance to the segments needs

Area of responsibility:- Reported to Vice President of Commercial Affairs (CCO) - Business development of commercial activities (car parking, rental offices & hotel Hilton®)- Market research and master plans for Copenhagen Airport Shopping Center (CASC)- Business development and optimization of return on activities amounting to:*DKK 1.2b yearly.

Area of responsibility:- Project management of commercial and Shopping Center construction projects- Facilitating strategy process, action plans and budget preparation- Financial discounted cash flow calculation and risk analysis on commercial investments- Invoicing and accounting of the business unit revenue and costs- Tendering and negotiation of.

Area of responsibility:- Project management of commercial and Shopping Center construction projects- Market analysis and decision support systemsExtract of results:- Developed the company’s first structured collection of customer statistics and market surveys- 50% improvement of business cases succes rate