Lasse Barsholm Email & Phone Number

Denmark

Capital Region, Denmark

Responsibility- Sales & Marketing- B2B & B2C Segments- Product & Pricing

Danmark

Hellerup, Denmark

Areas of responsibility:• P&L – responsible for gross turnover, from Entrance, Shop, F&B, Rental, Parking and Meeting & Event center• Business development, Business intelligence, Marketing & Communication, B2C and B2B sales • 2 managers in direct reports - business area has approx. 40 FTE’s• Main task to ensure better financial results through building a commercial cultureExtract of results:• Developed and launched the company’s first “outside-in” strategy for 2020 –… Show more Areas of responsibility:• P&L – responsible for gross turnover, from Entrance, Shop, F&B, Rental, Parking and Meeting & Event center• Business development, Business intelligence, Marketing & Communication, B2C and B2B sales • 2 managers in direct reports - business area has approx. 40 FTE’s• Main task to ensure better financial results through building a commercial cultureExtract of results:• Developed and launched the company’s first “outside-in” strategy for 2020 – 2024• Executed the strategy by implementing action plans, milestones- and KPI reporting tools• Aligned the organisation to new strategy and increased execution efficiency • Changed the F&B concept and rebuild the Café, resulting in 25% increase in spend per guest• Doubled the revenue from Parking Business• Introduced more efficient digital sales processes for B2C and B2B, e.g. use of sales funnels and CRM system Show less

Copenhagen Area, Denmark

Needit Two ApS ambition is to develop and operate the most user friendly, intuitive and seamless mobile payment solution for the parking industry. The brand ParkOne is best known for development and sale of electronic parking discs in Scandinavia and most of Europe.

EasyPark is the leading brand in supplying user friendly payment services through the mobile phone. This with a focus on parking payments to relieve end-users of stress and the risk of parking fines. EasyPark employs more than a 100 people in offices in Sweden, Denmark, Norway, Finland, Germany, Italy and Spain.Areas of responsibility:• P&L responsible for EasyPark Denmark A/S• Development and implementation of strategy, action plans, follow up and reporting• Leading… Show more EasyPark is the leading brand in supplying user friendly payment services through the mobile phone. This with a focus on parking payments to relieve end-users of stress and the risk of parking fines. EasyPark employs more than a 100 people in offices in Sweden, Denmark, Norway, Finland, Germany, Italy and Spain.Areas of responsibility:• P&L responsible for EasyPark Denmark A/S• Development and implementation of strategy, action plans, follow up and reporting• Leading managers for B2C Sales, B2B Sales, Distribution, Customer Service and Projects • Heading Marketing and Finance department directly• Staff management of 30 employees• Direct responsible for Top 5 distribution partners in Denmark Show less

Area of responsibility:• Corporate Strategy; development and execution• Product and service development, value proposition, bundling and pricing• Building a nationwide network of fast charging infrastructure• Sales results and investment budget • Daily Management of sales, business development, business intelligence and technical department (IT and engineering)• Products training of external electrician installer team• Market analysis and identification of segments… Show more Area of responsibility:• Corporate Strategy; development and execution• Product and service development, value proposition, bundling and pricing• Building a nationwide network of fast charging infrastructure• Sales results and investment budget • Daily Management of sales, business development, business intelligence and technical department (IT and engineering)• Products training of external electrician installer team• Market analysis and identification of segments and customer needs• Sales Channel development – car importers, car dealers and leasing companies• Direct B2B and B2G sale through a Key Account Management Team• Webshop development to handle volume B2C sales• Supplier identification, screening, product test, procurement and contract negotiationsExtract of results:• Corporate strategy and large infrastructure investment plan presented and approved• 60% planned public network is implemented to date• Contracts signed with landowners, for implementation of remaining network, e.g:- Dansk Supermarked®, Shell®, Europark, Steen & Strøm® • APP launched showing live status for charging network (vacant/occupied) and navigation to charge points• DKK 50m in turnover from sale of charging solutions, electricity and service agreements• CRM (SuperOffice®), customizing database and KAM follow-up, enabling e-commerce and direct marketing• KPI hierarchy to support strategy implementation and monthly reports to board of directors• Agreements negotiated with all important external sales channels:- Volkswagen®, Audi®, Nissan®, Renault® and BMW®- LeasePlan®, SIXT® and AVIS®• Product- and sales training for external sales channels, developed and executed Show less

Area of responsibility:• Reported to CEO• Product service levels and pricing for product and services across the company’s value chain• Business development and optimization of return on activities amounting to:- DKK 2.35b yearly turnover- DKK 1.2b OPEX- DKK 300-800m CAPEX • Go-to-market strategy for 2 identified segments; low-cost and full service airline• Differentiation and alignment of products and prices in accordance to the segments needs• Daily… Show more Area of responsibility:• Reported to CEO• Product service levels and pricing for product and services across the company’s value chain• Business development and optimization of return on activities amounting to:- DKK 2.35b yearly turnover- DKK 1.2b OPEX- DKK 300-800m CAPEX • Go-to-market strategy for 2 identified segments; low-cost and full service airline• Differentiation and alignment of products and prices in accordance to the segments needs• Daily management of 4 Products Managers and 2 Project Managers • DKK 265m in P&L responsibility for Car Parking business unit - Daily management of 1 Chief Operating Officer (COO), having more than 40 reports• DKK 500m of sales through organizations key account managers • Innovation and pipeline management for new product and service development• Responsible for product launches and related marketing campaignsExtract of results:• Developed and implemented the first market-oriented growth strategy for car-parking business• Parking products (low involvement) and prices was relaunched in a more simple and transparent version.• Communication Agency competition (marketing budget of DKK12m) completed• Saatchi & Saatchi chosen for implementing the B2C communication campaign • Implemented sales strategy for Key Account Managers towards the B2B segment• Yield management, seasonality pricing and affiliate agreements implemented• 20% point increase in parking occupancy rate over a 3-year period• Insourcing of Lufthavnsparkeringen A/S in CPH after acquiring 100% of the shares• DKK 10m OPEX savings from identified synergies realized• DKK 70m growth in EBITDA generated without new CAPEX spend Show less

Area of responsibility:- Reported to Vice President of Commercial Affairs (CCO) - Business development of commercial activities (car parking, rental offices & hotel Hilton®)- Market research and master plans for Copenhagen Airport Shopping Center (CASC)- Business development and optimization of return on activities amounting to:*DKK 1.2b yearly turnover*DKK 400m OPEX*DKK 50-500m CAPEX (primarily business development activities) - Customer behavior, segmentation… Show more Area of responsibility:- Reported to Vice President of Commercial Affairs (CCO) - Business development of commercial activities (car parking, rental offices & hotel Hilton®)- Market research and master plans for Copenhagen Airport Shopping Center (CASC)- Business development and optimization of return on activities amounting to:*DKK 1.2b yearly turnover*DKK 400m OPEX*DKK 50-500m CAPEX (primarily business development activities) - Customer behavior, segmentation, space- & category management, flow- and market analysis- Business Case owner (P&L responsible) and Chairman of steering committee for construction projects in CASC- Concession management; process responsible “cradle to grave” for concessionaries in CASC, including;*Develop market, operator, concept and brand relations*Sale of leases, tendering and negotiations of large concessions contracts for the commercial activities in CPH*Daily shop operation follow-up*Renegotiation and replacement of concepts and concessionairesExtract of results:- Expansion program of CASC from 10.000 m2 to 14.000 m2, - DKK 500m CAPEX- DKK 100m incremental revenue- 10+ EU tenders for shops, kiosk and food & beverage concessions completed- 50+ concession / rental contracts negotiated - Projects sales and relationship building to new concepts, brands and operators, *Brands: Bvlgari®, GUCCI®, Boss®, Starbucks®, WHSmith®, Dixons®, 7-Eleven®, etc.*Operators: Gebr. Heinemann, Nuance, SSP, HMShost, Group88, Birger Christensen, etc.- LEAN optimization of new shop opening process, large scale cross-organizational project involving engineers, architects, lawyers, negotiators, retailers, operation and project managers- 25%-point improvement of Concessionaire satisfaction- Sales training program for the approx. 700 employees in CASC- Follow-up procedures for daily shop operations and mystery shopper implemented- Top 10 in the bi-annual employee satisfactions surveys Show less

Area of responsibility:- Project management of commercial and Shopping Center construction projects- Facilitating strategy process, action plans and budget preparation- Financial discounted cash flow calculation and risk analysis on commercial investments- Invoicing and accounting of the business unit revenue and costs- Tendering and negotiation of concession contracts,for Airport ShoppingcenterExtract of results:- Succesfull EU-tender of a 5 year Tax- & Duty… Show more Area of responsibility:- Project management of commercial and Shopping Center construction projects- Facilitating strategy process, action plans and budget preparation- Financial discounted cash flow calculation and risk analysis on commercial investments- Invoicing and accounting of the business unit revenue and costs- Tendering and negotiation of concession contracts,for Airport ShoppingcenterExtract of results:- Succesfull EU-tender of a 5 year Tax- & Duty Free (FMCG) contract with a est. value of DKK 1.5 billion- Introduced Balanced Scorecard, KPI's and reporting structure to support strategy implementation Show less

Area of responsibility:- Project management of commercial and Shopping Center construction projects- Market analysis and decision support systemsExtract of results:- Developed the company’s first structured collection of customer statistics and market surveys- 50% improvement of business cases succes rate