Lasse Gustafsson work email
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Lasse Gustafsson personal email
Profile;Very broad experience in marketing and sales from different pharma companies on Swedish, Nordic and global level. Has given me deep knowledge, understanding and experience from all components in the marketing mix and all different internal and external stakeholders.As person I`m energetic, positive, committed, proactive and responsible.Summary;Applies very strong project management and leadership skills in many of my various tasks;• Fast and proactive when it comes to “getting started” with new projects and initiatives.• Very easy to get cross functional teams in place with a clarity of expectations on participants and their contribution.• Targeted with strong focus on delivering projects on time with high quality but also to implement, monitor and suggest possible improvements.• Challenge and suggest new approaches and solutions.• Very easy to put myself into new areas and tasks.• Passion to lead, develop and build new activities, practices and processes.Have asked some former colleagues to describe me a little bit closer……• “Lasse is positive, extremely responsible and fast. He focus on solutions and is easy to like, he involves others, listen and try to find solutions”. • “Lasse performs really good, create lists and follow up, with very high speed. He is unafraid to grab things, he lift the handset and begin immediately”. • “Lasse smiles, laughs and is inviting to others. He is liked by everyone”.Competences;• Brand management.• Sales management.• Project management.• Working with continues improvements.• Communication.• Cross functional work.• Business development.• Process development.
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Customer Engagement Manager, Primary Care Global Business UnitSanofi Dec 2019 - Jun 2020StockholmInterimposition Bondi Excecutive Search -
Senior Product ManagerServier Sep 2018 - Sep 2019Stockholm, Sverige• BM for the oncology portfolio, Onivyde and Oncaspar;o Develop and implement brand plan for Sweden.o Develop promotion material.o Implement “Nordic Speaker tour” with Global KOL in Sweden and Denmark.• Coordinate and lead different Nordic activities in the transfer of the oncology business from Shire to Servier with focus on tender business, market access and switch of wholesalers. -
Brand ManagerShire Nov 2017 - Aug 2018Stockholm, Sverige• Nordic brandmanger for the oncology portfolio, Onivyde and Oncaspar within business unit internal medicine.o Develop and implement Nordic/Baltic brand plan.o Develop promotion material.o Implement disease awareness campaigns.o Implement “Nordic Speaker tour” with Global KOL in Sweden and Denmark.• Coordinate different Nordic initiatives in the transfer of the oncology business from Shire to Servier; planning of Nordic handover, lead “handover meetings” with management and transfer of relevant materials. -
Brand ManagerShire Sep 2016 - Oct 2017Stockholm• Nordic brandmanager for Elaprase, Hunter disease within business unit genetic diseases;o Develop and implement Nordic/Baltic brand plan.o Develop promotion material.o Implement disease awareness campaigns.o Implement “Nordic/Baltic MPS meeting”.• Projectlead for different initiatives within the business unit;o Launch of diagnostic tests for Lysosomal diseases.o External “cross brands” trainings and symposias. -
Brand Director, Speciality Care&Partner ProductsSobi - Swedish Orphan Biovitrum Ab (Publ) Nov 2014 - Mar 2016Full responsibility for Kineret, antiinflammatory drug, in EMENAR (Europe, Middle East, North Africa, Russia).• Create, implement and follow up of brandplan for the region including strategies, objectives and activities for coming 1-3 years and detailed tactical plan for coming year. The brandplan was developed in close crossfunctional dialogue with the global organization, medical, regulatory affarirs etc and also contained the medical plan for the brand.• Responsible to implement the process, content and reviews for the local country implementation plans based on the brandplan. • Coordinate and lead the communication with the countries, for example through the international brandteam, other major internal meetings and monthly TC´s.• Regular meetings with countries for follwup of plans, sales and agree on corrective actions, if needed, to get activities and sales on track.• Plan, implement and monitor participation, in form of exhibitions and satellite symposias, at international medical congresses.• Development and implementation of promotional material mainly based on global material.• Coordination of the launch of a new indication for Kineret, CAPS, in Europe. Included the development of local “risk management program, supply of new formulation and any local price- or reimbursement applications. The launch was carried out in close dialogue with key “central” and “local” stakeholders.• Analyze and propose geographical expansion, meaning registration and launch of Kineret in new regions. -
Consultant, Ashfield Nordic HealthcareAshfield, Part Of Udg Healthcare Plc Feb 2014 - Oct 2014StockholmGlobal Project Director, Global Marketing&Sales, Sobi -
Responsible Company ContactsCreador Ab Aug 2013 - Jan 2014StockholmContacting executives at different companies for presenting MyDreamNow, a program from Creador AB, with the goal to establish partnerships within the “CSR area”. The companies offer their employees to work as “class coaches” at different schools to help students become motivated to continue their studies and prepare for coming professional roles.
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Inside Sales ManagerAstrazeneca Nordic May 2011 - May 2013Responsibilities included: • Implementation of Inside Sales(outbound calls by third party) in the Nordic countries. • Implementation of new business model. • Responsible for the Nordic webshop where all reps in the Nordic order their promotion material and where also external orders from customers at our web pages and switchboards “are handled”.
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Implementation Manager, Nordic Innovation&Implementation TeamAstrazeneca Nordic Aug 2009 - Feb 2011Responsibilities included: • Implementation of new processes and responsibilities for the new Nordic marketing company, during autumn 2009, for all employees within the new AZ Nordic and also follow up during spring 2010. • Improvement and implementation of critical processes. • Stimulate and improve innovation capabilities within the company. • Responsible for several innovative projects such as “Social Media”, “Structured Implementation of new drugs” and “Telesupport Crestor Denmark”.
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Director Implementation, Sweden Innovation&Implementation TeamAstrazeneca Sweden Aug 2007 - Aug 2009Responsibilities included: • Implementation of the processes and responsibilities for the new Swedish marketing company during autumn 2007 and also follow up during spring 2008. • Developed and implemented a common project methodology. • Responsible for several innovative projects; “AZ Competens”, “Lead healthcare in a qualitive way”, “Network with HCP in England”, “AZ education for doctors in the future”.
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Different Roles; Director Market Communication, Director Sales Development, Dir Market Access Proj.Astrazeneca Sweden Aug 2003 - Aug 2007Responsibilities included: • From autumn 2003 to summer 2004 was my last period with formal responsibility for department and people. I was responsible for building up the new Marketing communication department in Södertälje. 15 people working with promotion, external websites, events, call center and sales support system(Dali). • Responsible for AZ CRM-system (KIAZ). • Responsible for setting up cross functional teams and processes for AZ price- and reimbursement- applications to LFN, the Swedish reimbursement authority.
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Dif R Roles;Salesrep, Regional Sales Manager, Brand Manager,Marketing Manager, County Council ManAstra Aug 1984 - May 2003
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Ski&Tour GuideStorlien Hotel&Ski Resort Dec 1983 - May 1984Storlien
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Sport TeacherLinköping Municipality Aug 1982 - Nov 1983Linköping
Lasse Gustafsson Skills
Lasse Gustafsson Education Details
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Gamleby FhsSportteacher -
Swedish ArmyOfficer In Reserve -
Berzeliusskolan, LinköpingUpper Secondary School With Focus On Science
Frequently Asked Questions about Lasse Gustafsson
What is Lasse Gustafsson's role at the current company?
Lasse Gustafsson's current role is Business excecutive sales&marketing.
What is Lasse Gustafsson's email address?
Lasse Gustafsson's email address is la****@****mber.se
What schools did Lasse Gustafsson attend?
Lasse Gustafsson attended Gamleby Fhs, Swedish Army, Berzeliusskolan, Linköping.
What skills is Lasse Gustafsson known for?
Lasse Gustafsson has skills like Business Development, Projectmanagement, Strategic Planning, Marketing, Continues Improvements, Sales, Sales&marketing, Key Account Management, Processes Development, Project Management, Process Improvement, Business Process.
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