Lasse Løber Email & Phone Number

Aarhus, Dk

So far, I have helped develop a new website, visual identity (design, logo, and video) and strategic communication efforts (mission, vision, and purpose statements). I introduced an agile mindset to the company culture, including structured meetings, and the Kanbanize platform to optimize our workflow. I continue to help increase awareness about NorFalk via the website and SoMe presence (LinkedIn), plus secure international media coverage. From Q3, 2023, in addition to my marketing efforts, I am developing my skill set within people and culture as working environment representative.

I am the co-author of the book "The Big Picture - Academic Writing". Filled with examples and checklists, the handbook guides the student from how to develop the problem statement to writing the conclusion, and everything in between.The book is published by Hans Reitzels Publishers.

Odense, South Denmark, Denmark

In my teaching capacity, I help multimedia designer students improve their skill sets, primarily focusing on online marketing, UX, content, but also lifting their Wordpress and Adobe (Photoshop, InDesign and more) competencies.I use both my educational background (communications, PR and philosophy), as well as professional experience (consultant at an American PR firm, 5 years running my own PR and communications firm, and my time at CYBEX) to help the students understand e.g. how a company can achieve online excellence and how they can successfully brand themselves, plus improve their copywriting skills and much more.At UCL, I'm also a part of a 4-year "Associate Lecturer program" that includes doing research, having ongoing pedagogical and didactical reflections, and ensuring close partnerships with local and national businesses.

Viby, Aarhus, Denmark

In March 2020, I began doing marketing work for CYBEX as a consultant and freelancer, optimizing the company's online presence. By May 2020, I was offered (and accepted) a full-time position as a marketing employee in the company.During my time at CYBEX, I developed and ran online marketing projects that helped increase B2B sales at top Scandinavian chains within the juvenile industry (e.g. Jollyroom.se, BarnasHus.no, Wauva.com, Babysam.dk, Pixizoo.dk and Ønskeborn.dk). My projects focused on optimizing web shop conversion rates, improving product texts (also from a SEO-perspective), images, videos end more. Additionally, I helped create CYBEX brand landing pages, such as Pixizoo.dk/cybex (this work was highlighted during a webinar about the strongest webshop performances in 2020: https://bit.ly/2VUMnFG), lifting the customer experience and increasing conversation rates, turning more visitors into customers.I also helped increase CYBEX' SoMe presence in Scandinavia, as well as led an online, Instagram live shopping concept, that helps Scandinavian CYBEX sales reps increase their sales during the Covid19 pandemic. Finally, in collaboration with UCL (University College Lillebaelt), I initiated a research project: "An eye-tracking study of m-commerce design usability attributes that influence the online buying behavior within the baby industry". In January, 2021, I was promoted to Online Marketing Specialist.

Aarhus, Middle Jutland, Denmark

I had my own communications firm, specializing in effective public relations texts. Wrote corporate website texts, press releases securing media coverage, blog posts, SEO and SoMe texts. Advised companies on strategic communication.

Syracuse-Området, New York, Usa

Developed, executed and evaluated PR projects for a world leader in industrial hygiene analysis and monitoring solutions. Created press releases, promotional emails and social media content. Assembled a media list and interacted with editors and other representatives from a variety of publications.

Syracuse-Området, New York, Usa

Led weekly sessions on AP Stylebook writing during a graduate-level public relations writing course. Gave presentations on grammar, spelling and punctuation. Assisted the professor during lectures on how to create a media kit, including how to develop press releases, fact sheets, backgrounders, biographies and more. Helped students strengthen their writing skills. Corrected and graded a variety of writing assignments such as blog posts and news stories.

Syracuse-Området, New York, Usa

Researched, led and evaluated social media initiatives. Developed marketing and outreach deliverables, including a new website – www.qcentersyracuse.com. Fund-raising. Event planning. Held workshops for LGBTQ youth and their allies. Recognized by supervisor as motivated high performer who exceeds expectations.

S.I. Newhouse School Of Public Communications

I generated attention and secured coverage for the client: the Newhouse/W2O Group Center for Social Commerce. I wrote press releases, managed and developed social media strategies, as well as executed promotions and advertising.

Syracuse-Området, New York, Usa

During my spring semester studies at the Newhouse School, I interned at Koenig Advertising Public Relations, a well-established full-service marketing communications company located in downtown Syracuse, NY. I was recognized by the company president as an enthusiastic high performer who achieves above intern level.I developed and implemented social media strategies and advertising for clients. Furthermore, I targeted business development and I wrote press releases, pitch letters, media alerts, captions, technical documents and profile stories.

S.I. Newhouse School Of Public Communications

I helped organize a PRSSA PR Summit entitled "CuseCon: The Secret to Social Commerce.” I secured speakers from Google, YouTube, SoundCloud, 20th Century Fox and General Motors and obtained food sponsorships from restaurants worth $500. I also developed and executed a promotional campaign, including the display of a 2014 Cadillac ELR on campus. In addition, I organized a career expo, was in charge of logistics and created a case study competition for 150 attendees in collaboration with PR industry professionals.

S.I. Newhouse School Of Public Communications

I helped create a media kit and managed social media for our client in order to raise awareness about David's Refuge – a non-profit bed and breakfast for parents and guardians who have children with special needs.

Galten

I taught French to 10 students from middle school. In addition to my weekly French class, I arranged several social gatherings. I also managed and led a one-week trip to Paris, where I was responsible for supervising 15 students.

Aarhus, Denmark

I provided services to customers in the form of technical support for their e-banking accounts. I was promoted to team leader and managed shifts, as well as distributed work assignments to at team of 15 employees. Moreover I was a discussion partner for higher management and I trained new employees during an intro week.

Holstebro, Denmark

I taught various languages, including English, German and Danish, as well as history, religion and sports classes to elementary and middle school students.

Gardehusarregimentet, Slagelse, Denmark

I completed the obligatory conscription service, earned the highest possible grades and was offered admission to sergeant school.

Master Of Arts - Ma, Applied Philosophy

Activities and Societies: Udvalgt til Aalborg Universitets talentprogram: Scandinavian Talent. Finalist (4. Plads) ved AAU Case.

Master Of Science - Ms, Public Relations, 3.9/4.0 Gpa

Education record

Exchange student at Université Laval in Québec city, Canada.

Bachelor Of Arts - Ba, French And International Corporate Communications

Bachelor's thesis: "Ole Henriksen – a successful personal brand"