Lasse Nikkari Email & Phone Number

Helsinki, Fi

Helsinki Metropolitan Area

I am a leading professional at Nelonen Media, responsible for driving the company's content strategy and digital-first distribution efforts. As part of the commissioning team, I oversee content management between free-to-air transmissions and Nelonen's OTT service Ruutu, ensuring the achievement of our KPIs and churn control. With Ruutu being one of Finland's largest commercial streaming platforms, providing AVOD, SAVOD, and SVOD services, I am committed to driving the platform's growth and success.In my position as the Head of Formats, I actively stay up-to-date with the most current trends, ideas, and TV formats offered by both local and international production companies and distributors. My responsibilities include providing comprehensive reports, conducting content market analysis, evaluating pitches, and making format acquisitions and commissions based on various data points. In my role as Head of Branded Entertainment at Sanoma Media Finland, I am responsible for creating and executing brand marketing opportunities that benefit both brands and production companies. By driving our branded entertainment strategy, I have developed strong relationships with both existing and new customers, while also pitching and executive producing a wide range of branded entertainment shows.Since joining Sanoma Media in March 2020, I have led a remarkable expansion of branded entertainment programming on Channel 4, boosting the number of shows by more than tenfold. Through this growth, I have established Channel 4 as a premier destination for branded entertainment in Finland, positioning the channel as a preferred partner for brands looking to reach engaged audiences.Through my work, I am committed to developing and maintaining a portfolio of branded entertainment shows that drive results for our partners, while also advancing Sanoma Media's larger strategic objectives.

Helsinki

Same as above.

Helsinki Area, Finland

Keeping up to date about the format market, managing format acquisitions, and local format development. Documenting and reporting format development and sales. Driving sales processes and executing sales with local broadcasters, and contributing to WBITVP’s international format development.

Helsinki, Finland

Setting up a long-form branded content business, establishing working relationships with local broadcasters, developing branded content formats, executing sales, and executive producing commissioned shows.

Helsinki, Finland

Key responsibilities:- In charge of planning and coordinating operations of a development team with the aim of generating new television program ideas and developing television formats for domestic and international markets. - Identify prospects and execute format acquisitions.- Strategize and advance domestic sales. - Contribute to Nice Entertainment Group’s format development and cross-border sales.Since 1999, Moskito Television has been at the forefront of the independent television production in Finland. It produces creative TV programming and audiovisual content for all platforms. Moskito Television is part of Nice Entertainment Group, the holding company for the production and distribution arm of Modern Times Group, MTG.See projects for more info.

Helsinki, Finland

Editing and color correcting television shows for the main commercial channels. Professional highlights and the most rewarding learning curves: Selviytyjät (Survivor Finland), Iholla (Connected), Neljän tähden illallinen (Fish on the Cake) and Dancing on Ice.

Check projects for more info

Sydney, Australia

Editor and co - producer at Eden Media, North Sydney. Clients including UNICEF, Commonwealth Bank, Kimberly-Clark, Alstom, OPSM and CSC. In addition to editing and co-producing, was involved in concept development and sales, as well as worked as a DOP in selected projects.

Helsinki, Finland

Editing programmes for the Finland’s main television channels. Camera Assistant in the most of the company’s productions.

Ireland

In house Avid editor for Dublin's local TV channel. Works included editing magazine style programmes and television commercials for daily broadcasting, editing corporate videos, and creating programme openers and graphics.

Ba Media Communication, Audio Visual Production

Head Of Production, Open Programme Course

Open Programme Courses

- Color Correcting & Grading with Final Cut Studio workshop - Drama Editing Workshop - Creative Art of Editing Course

Rotc #139 Navy / Marine