Lasya Nalagandla Email and Phone Number
Hey there, I'm Lasya Sree Nalagandla, a marketing enthusiast currently on an exciting journey as a graduate student at the University of Texas at Dallas, where I'm pursuing my Master's in Marketing. Imagine a world where every marketing tactic tells a story and sparks a connection – that's where I thrive! With over two years of Marketing hands-on experience at HighRadius, a FinTech SaaS company, I've been on the front lines of creating compelling content, endorsing customer advocacy, and diving deep into the world of B2B and product marketing for the Office of the CFO. Whether it's crunching numbers in account receivables or delving into market research, I've dabbled in it all!I am enthusiastic about exploring opportunities to apply my skills and knowledge to drive growth and success in the dynamic marketing world. Let's connect and explore how we can collaborate to achieve our goals.
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Digital Marketing Lead InternFactorytwinDallas, Tx, Us
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Graduate Teaching AssistantThe University Of Texas At Dallas Aug 2024 - PresentDallas-Fort Worth Metroplex -
Marketing Student AmbassadorThe University Of Texas At Dallas Jun 2024 - PresentDallas-Fort Worth Metroplex
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Graduate Marketing StudentThe University Of Texas At Dallas Jan 2024 - PresentDallas, Texas, United States- Grade: 3.92- Deans Excellence Graduate Scholarship Recipient - Student Ambassador for MS in Marketing Program -Nash Fellow Leadership Program- Vice President, Events, Marketing Leadership Council - President at INFORMS UTD-The SOC & Content Lead at The Product Base Club- Relevant coursework: MKT Management, Web Analytics & Insights, MKT Research & Data Analysis, Statistics & Data Analysis, Professional Development, Consumer Behavior, Brand Management, Digital Product Management
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PresidentInforms At Ut Dallas Aug 2024 - PresentAs president, I lead a team of 40 across corporate relations, events, marketing, design, and operations. My role involves providing strategic direction, fostering collaboration among departments, building external partnerships, and ensuring the seamless execution of events and initiatives. I oversee marketing and design efforts to maintain brand consistency while optimizing operational workflows for efficiency. -
Avp Marketing & Design TeamInforms At Ut Dallas May 2024 - Aug 2024
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Marketing OfficerInforms At Ut Dallas Jan 2024 - May 2024Dallas-Fort Worth Metroplex- Proactively posting content on social media platforms to promote all the events of INFORMS, UT Dallas- Maintaining and updating the Social Media handle of INFORMS- Working in collaboration with the Events, Operations and Design & Content Team- Understanding all the end-to-end requirements to conduct an event.
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The Soc & Content LeadThe Product Base Club - Utd May 2024 - Present -
Content OfficerThe Product Base Club - Utd Jan 2024 - May 2024Dallas, Texas, United States- Develop and execute content strategy for audience growth.- Create content like articles, and blogs across the platforms- Analyze metrics and optimize strategy for engagement.
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Vice President Events PlanningMs Marketing Leadership Council - Ut Dallas Aug 2024 - Present -
Vice President Of Social Media GradUtd National Retail Foundation (Nrf) Oct 2024 - Present -
Product Marketing AnalystHighradius Jul 2022 - Dec 2023- Created and executed 59 live, interactive in-person experiential marketing events across North America and EMEA regions, to increase interactions with customers, improve brand awareness, and create positive brand perception which resulted in a 40% increase in sales DCC and over 500 MQLs- Created content for 40+ sessions of the flagship in-house event, Radiance, for three consecutive years featuring finance professionals from 800+ Fortune 1000 companies- Led cross-functional collaboration with sales and product teams to integrate market research insights into the development of feature names, user interface design, and introductory videos for Freeda GPT, the world’s first Generative AI chatbot tailored for the Office of the CFO. -
Product Marketing TraineeHighradius Jul 2021 - Jul 2022- Created, updated & rewrote 100+ content assets based on their performance and revised messaging, which resulted in a 220% jump in organic traffic & a considerable reduction in bounce rate- Analyzed order-to-cash cycles for 100+ Fortune 1000 companies to craft targeted strategies and messaging improving customer retention by 40%
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Summer InternshipHighradius May 2021 - Jun 2021
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Team Lead- Marketing And MediaSrmecell Jan 2021 - Apr 2021- Led a team responsible for creating engaging content across various media platforms.- Managed social media presence, increasing followers and engagement through strategic campaigns. -
Business ConsultantGypsee.Ai Feb 2021 - Mar 2021Interacted with multiple business owners in person, briefed them about the product, and sold over 13 products which contributed to 30% of sales
Lasya Nalagandla Education Details
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Marketing
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Computer Science
Frequently Asked Questions about Lasya Nalagandla
What company does Lasya Nalagandla work for?
Lasya Nalagandla works for Factorytwin
What is Lasya Nalagandla's role at the current company?
Lasya Nalagandla's current role is Digital Marketing Lead Intern.
What schools did Lasya Nalagandla attend?
Lasya Nalagandla attended The University Of Texas At Dallas, Srm University.
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