Create custom and routine reports to support VIP team and management decision making.Combine data from different systems to help understand and improve business performance.Analyse playing patterns to suggest solutions to increase Net Revenue.Built up and ran 2 Optimove instances from scratch, resulting in having a system of over 300 target groups and 500 regularly scheduled, automatic campaigns.These campaigns consistently generate a yearly benefit of several million euros.Designed the complete report package for the VIP team, driving number-based decisions.Responsible for bonus crediting over a 2-year period, set up automatic/manual reporting to support marketing campaigns.

Delivered fast and efficient solutions to resolve VIP customers’ issues and to ensure player satisfaction.Analysed VIP playing patterns to reactivate, up-sell and cross-sell.Designed VIP specific promotions to increase share of wallet.Organised email/SMS/phone campaigns to communicate with the VIP customers.Translations and other tasks related to the Sports and Poker products.

Implemented, adjusted and monitored revenue analyst strategies and inventory control thresholds in revenue management system.Ensured that system settings were in line with corporate and budget objectives.Worked together with the Business Intelligence Team to design new methods of connecting multiple systems and finding novel ways to interpret revenue management data.

Retained previous reporting responsibilities. Provided business intelligence to the O&D System Team.Was a major contributor to setting the Revenue Management budget of 2010.Invented and managed the threshold-based optimization tool which directly affected daily bookings and yield.

Created ad-hoc and regular reports to support analyst work and management decision making.Organised and translated back-up materials for management meetings.Developed tool to monitor daily business performance.