Head Of E-Commerce Hungary
CurrentWith 14 years of digital and e-commerce experience at Deichmann, my current role is responsible for planning and implementing the digital strategy as part of the company's wider business and marketing plans, building affinity and managing demand generation.As the Head of e-Commerce I’m responsible to develop and execute strategy to drive profitable online channel growth. The job requires a holistic vision because of the wide range of different areas involved.- Development of the digital revenue (growth focus)- Achieving all e-Commerce targets, drive goals forward (focus on revenue and profitability)- Digital budget (focus on 100% cost efficiency)- Control of the business on the basis of periodic analyses, KPI’s and reports. Monitor and evaluate the digital performance of marketing activities.- Continuously improve and innovate the whole e-Commerce experience to optimize selling (CRO focus)- Develop concrete action plans to achieve e-Commerce targets. Implementation as planned and adherence to the action plan on time and within budget- Management of a 4-person department- Coordinate and develop the various e-Commerce areas in the team (Online Performance Marketing, Online Shop Management, CRM)- Working closly on a day-to-day basis with the company’s associate departments, IT, international colleagues and the Hungarian sales, marketing and customer service department to ensure cross channel alignment in customer experience, strategy and branding- Close cooperation with logistics partners - Continuous strategic and tactical development of the omnichannel business and merging of all online and offline activities- Continuous competition monitoring and competitor analysis- Stay on top of the latest technologies and digital and e-commerce trends. Continuously monitorupcoming trends and developments
