Latasha Crane Email & Phone Number

Las Vegas, Nevada, United States

Selected by the VP of Sales as 1 of 7 national leaders in charge of the global workstream, I developed the strategy to retain top talent.The defining moment of my career was winning the 2024 Leadership Award and being named the National Regional Sales Manager Nova EnCore Lead; recognized by top executives for my leadership skills and contributions, underscored by a commitment to excellence and my ability to drive impactful change, I spearheaded the rollout of a new-hire training curriculum designed to maximize field force effectiveness. This program—now adopted nationwide as a standard of excellence—significantly improved the onboarding process, enhanced sales performance, strengthened our business with a more effective and cohesive sales team, and ultimately benefited our customers through improved service and support.Able to connect across business units and cultivate industry relationships to gain quick access to important contacts, I taught these skills to do the folowing: optimize performance of 9 sales people within the newly formed Rocky Mountain Region (NV, AZ, ID, WA, OR, WY, SD, UT, MT); boost sales of Myrbetriq; launch a new disease state (VEOZAH) in a new market and outdistance national performance in 2023; and raise Myrbetriq from last place to #1/45 national ranking and market share growth—no easy feat in such a challenging market. As the only RSM with 20% fewer reps and 27% fewer patient lives vs. nationwide for VEOZAH, I increased the region’s ranking by a notable 31% and achieved a 95 region-engagement score, > 60% above company average based on survey results. In my role as West Area Culture Crew Lead, I helped hire 12 top reps (24% new hires) and partnered with top executives as well as the Diversity and Inclusion Manager and ambassadors to drive sales excellence and to retain top talent.** Specialty Areas: OBGYN, urology, and primary care products: VEOZAH and Myrbetriq.

Hospital Regional Sales Manager Rotation, 3/2019-5/2022Senior Executive Hospital Rep II, 12/2021 – 5/2022Senior Executive Hospital Rep I, 4/2016 – 12/2021Executive Hospital Rep, 11/2012 – 4/2016Surpassing 100% of my goals YoY, I rose rapidly through the ranks and was exclusively selected by the executive leadership as 1 of 4 top hospital reps from the business unit to participate in Astellas’ Developing Leaders Program in 2021, a program that grooms high performers for manager-level roles and focuses on situational leadership, power of influence, leadership modeling, and personal branding.During those years, I launched CRESEMBA; elevated my territory from #168 to #8 out of 215; became the only West Area rep to receive an award for defending $5M in business revenue; secured high-value contracts, including 19 Lexiscan contracts and 8 Mycamine contracts; and achieved/sustained 95%+ market share for 3 of the 4 products (Lexiscan for 8 consecutive years) within highly competitive cardiology and infectious disease markets.By this time, I was a Certified Field Trainer, which proved instrumental for a successful DSA launch in 2021. The key to our success was investing in people and creating a positive and motivating work environment (i.e., coaching, training, and mentorship), which positioned the sales force/franchise to outperform goals.Committed to building and leading strong, supportive relationships with my team and fostering a culture where everyone can thrive had been a cornerstone of my success and was instrumental in being selected by executive leadership to participate in the Foundation for Future Mentee Program and Hospital Regional Sales Manager Rotation and served as Co-Chair of the Women’s EIG Group.* Specialty Areas: cardiology, nuclear medicine, hematology/oncology, pulmonology, rare disease/infectious diseases, and OBGYN * Products: Lexiscan, CRESEMBA, AmBisome, Mycamine, Prograf, Astagraf XL, and Women’s Health disease state

Las Vegas, Nevada Area

Tapped to drive aggressive sales growth within a moderately performing territory (southern NV, southern UT, and western AZ), I applied a strategic approach and market insight to attain and uphold formulary status for Effient as I called on pharmacies, emergency departments, cardiac catheterization laboratories, critical care units, and interventional/clinical cardiology units. Earning a Gold Cup Award, I lifted the ranking from #62 to #5/104 nationally in 2012.* Therapeutic Areas: cardiology | Product: Effient

Las Vegas, Nevada Area

Based on previous results in launching AZOR, I was chosen and promoted by the District Sales Manager of a newly created territory to step into a hybrid role: 1) replicating that earlier launch success for the company’s new Effient product; and 2) fueling sales for AZOR, Benicar, and Benicar HCT. Targeting territory sales strategies toward clinics and hospitals across East Las Vegas, NV, and River Run, AZ, I consistently surpassed sales goals by calling on cardiac catheterization laboratories, cardiology clinics, and hospital accounts. Most notable achievements include securing formulary wins at HCA Healthcare, KRMC Mayo Clinic Network, and Havasu Regional Medical Center in 2010; and 2) ranking in the top 10% (#10/250) in 2010 for delivering 112% to goal for Effient and top 10% for DDD account sales in 2011.* Therapeutic Areas: cardiology | Products: Effient, AZOR, Benicar, and Benicar HCT

Las Vegas, Nevada Area

Challenged to turn around an underperforming territory, I swiftly guided the strategic launch of AZOR and overhauled sales strategies for the Central Las Vegas territory. Taking over from a predecessor (who ranked #500/500 nationally), I won the Platinum Performance and Rookie Awards in 2008 and a Gold Cup Award in 2009 by attaining #6/500 nationwide and #1/250 West Area rankings.* Therapeutic Areas: cardiology, endocrinology, diabetes, and pediatrics | Products: WelChol, AZOR, Benicar, and Benicar HCT

Las Vegas, Nevada Area

Initially hired as a Financial Representative (11/2004 – 10/2005), I completed a rigorous 36-month management training program within 11 months of my start date and ended the year ranking #1/85 in the region for sales volume growth. These combined achievements earned me a Top Gun Award and the fastest district-wide promotion to Branch Manager (10/2005 – 9/2007). From those early years in my first management role, I’ve always believed that balancing a people-centric approach with a strong focus on performance creates a work environment where individuals thrive and the organization excels. It not only achieves business objectives, but also fosters a culture of mutual respect, innovation, and ongoing success.A firm believer in the power of collaboration and the value of diversity, leading with purpose, and inspiring my team to reach their highest potential, I groomed 6 direct reports to achieve 39.9% growth on a $10M portfolio and won the $3M Club Award. Securing 2 large retail accounts that increased our portfolio by $1M+, we took the branch to #1 in the nation in real estate volume growth (Century Club Award) and I received an Emerald Merit Award (ranked #3/600 nationwide for noncredit product sales in 2007) and a Ruby Merit Award (high achiever for noncredit sales in 2005 & 2006).

Las Vegas, Nevada Area

As a licensed stockbroker/financial advisor, I applied my professional career philosophy—centered around three core principles of striving for excellence, upholding the highest ethical standards, and embracing a mindset of lifelong learning and continuous improvement—I earned a Mercury Award as a first 5-month high achiever and a Triple Performer Award for tripling company standards in client acquisition and gross dealer concessions.