Welcome to my LinkedIn profile. I am a qualified Public Relations and Marketing professional with over 7 years of working experience in various industries such as FinTech, Entertainment and Corporate. I pride myself in being a persuasive communicator and a passionate leader who is able to motivate my team and departmental members to collaborate around common goals.
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Marketing DirectorCraddock Global Business Services Mar 2020 - PresentSouth Africa -
Head Of Digital & OperationsGbs Digital Mar 2019 - Mar 2020Johannesburg Area, South Africa• Set marketing goals and objectives for the entire Bligvest Group and external clients• Plan, implement and manage marketing strategy for the entire Bligvest Group and external clients• Contribute to the overall growth for the entire Bligvest Group and external clients• Review and manage content marketing strategy for the entire Bligvest Group and external clients• Determine KPIs for marketing department• Track KPIs on a regular basis and present reports• Work with sales and development and customer success teams• Use data and reports to make evidence-based decisions• Analyse Bligvest group marketing strategy and suggest improvements• Stay up to date with the latest technology• Stay up to date with the latest best practices• Attend marketing conferences and educational programs• Design, plan and execute effective marketing campaigns• Be able to design social media content should the need arise• Drive the evolution of our brand positioning• Manage an existing growth team of 2, while consistently evaluating new ways to increase efficiency and grow the team.• Oversee all social media content and posting schedules for the entire Bligvest Group and external clients• Manage photography, videography and any other audio visual requirements for the entire Bligvest Group and external clients• Attend client events and ensure photography is taken and posted on the relevant social media accounts (sometimes after hours)• Understand how to obtain leads through Digital Marketing -
Marketing Communications ManagerEasydebit (Pty) Ltd Oct 2018 - Apr 2019Johannesburg Area, South Africa1. Oversee all Marketing activities2. Develop and implement marketing material3. Develop editorial content for products to support PR activities4. Devise, manage & implement social media strategy5. Execute social media campaigns across existing LinkedIn, Facebook and Twitter6. Create engaging content optimised for various social platforms and targeted audiences with Adobe Creative Suite. 7. Lead Generation8. Overall responsibility for brand management and corporate identity9. Creation of presentation and mock-ups to present ideas/executions. 10. Develop and maintain Internal Communications 11. Company events coordination 12. Manage and coordinate reactive media requests as well as identify proactive opportunities, in line with building upon the key, business goals supporting communications objectives 13. Write and edit local press releases, talking points, presentations, scripts and other material14. Be the point of contact for all print, online and broadcast media15. Give strategic direction to support brand objectives, increase digital traffic, engagement and measure the return on investment. 16. Change Management -
Marketing Communications CoordinatorEasydebit Payment Solutions (Pty) Ltd Apr 2018 - Oct 2018Johannesburg Area, South Africa1. Create presentations that will depict methodology of Marketing Department within EasyDebit2. Create Marketing Material such as brochures, flyers with Adobe Creative Suite3. Assist Events Coordinator with Golf Days, Conferences and Trade Shows4. Assist with promotional activities5. Helping identify marketing trends and key opportunities for innovation.6. Working closely with sales7. Understanding company product and brand.8. Updating social media accounts. -
Public Relations ManagerKhutso Theledi (Yfm Radio Personality) Mar 2017 - Mar 2018South AfricaI managed the Khutso Theledi brand from beginning to end which included the following:1. Logo Design for her brand2. Branding Photography3. Social Media Management4. Interview Requests5. Red Carpet Appearances6. Press Releases7. I secured a Sony Xperia Brand Ambassador deal for Khutso Theledi to be the face of the XA1 Ultra Phone
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Public Relations ManagerDj Sabby (Yfm Radio Personality) Jan 2015 - Mar 2018South AfricaI managed the DJ Sabby brand from beginning to end which included the following:1. Event Appearances2. Event Management - TV and Radio Workshop3. Event Management - Get Up and Go School Tour4. Social Media Management5. Interview Requests6. Red Carpet Appearances7. Press Releases
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Social Media Marketing ManagerSoweto Fashion Week 2014 - 2017South Africa1. Content Creation for all social media channels2. Design new logo for Soweto Fashion Week3. Graphic design for all Soweto Fashion Week social media accounts4. Create and implement posting schedule5. Run online competitions to marketing the upcoming season6. Drive ticket sales on social media7. Behind the scenes photography8. MC & Voice-Over Artist during runway shows on stage
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Accounts ManagerSheila Afari Group Jun 2014 - Dec 2016Johannesburg1. Obtain positive press coverage for celebrity clients and brands.2. Create and maintain good relationships with journalists and editors3. Networking with members of the media4. Obtain interview requests for celebrity clients and brands5. Organize press tours6. Manage different client social media accounts7. Plan, implement and manage public relations programs 8. Plan and budget for PR events, programs and initiatives 9. Help in designing and reviewing a variety of promotional and marketing materials 10. Design and review the online content in media announcements and media kits11. Monitor corporate image frequently and ensure it is in compliance with company brand12. Check and manage content produced for website and social media channels
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Public Relations InternSheila Afari Group Jan 2014 - Jun 2014Johannesburg Area, South Africa1. Fully support company’s PR strategy and execute it in different phases2. Create and curate engaging content3. Communicate and build relationships with celebrity clients4. Effectively utilize company’s social media and blogs5. Create and distribute press releases6. Assist in administrative duties7. Build and update media lists and databases8. Schedule, coordinate and attend various events9. Perform research and market analysis activities10. Co-ordinate interviews for celebrity clients at red carpet events, music video shoots etc.
La-Tasha Craddock Skills
La-Tasha Craddock Education Details
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5 Distinctions Achieved -
Forest High SchoolMatric
Frequently Asked Questions about La-Tasha Craddock
What company does La-Tasha Craddock work for?
La-Tasha Craddock works for Craddock Global Business Services
What is La-Tasha Craddock's role at the current company?
La-Tasha Craddock's current role is The PR Maven.
What schools did La-Tasha Craddock attend?
La-Tasha Craddock attended Iie Rosebank College, Forest High School.
What skills is La-Tasha Craddock known for?
La-Tasha Craddock has skills like Leadership, Marketing Management, Social Media, Public Speaking, Responsive Web Design, Deadline Oriented, Facebook Marketing, Corporate Branding, Google Suite, Graphic Design, Media Relations, Event Planning.
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