●Managed Facebook, Instagram, Twitter (X), and TikTok accounts, creating visually engaging content.●Set up Facebook Pixel for conversion tracking and analyzed performance metrics to optimize strategies.●Monitored & responded to audience interactions●Analyzed performance metrics & adjust strategies accordingly.●Collaborated with influencers and the press to promote the brand.●Developed and executed Facebook advertising strategies, achieving significant lead generation and conversions.●Increased CTR to 8% and ROAS to 8 through data-driven audience segmentation and targeted campaigns.●Implemented a media buying plan, resulting in an 800% increase in purchases in Nigeria, 1,100% in Ghana, and 300% in Cameroon.●Collaborated cross-functionally to develop marketing strategies, resulting in a 30% increase in new customer acquisition.●Conducted A/B testing on ad copy, visuals, and landing pages to identify the most effective combinations.●Stayed current with industry trends, platform updates, and algorithm changes to adapt strategies accordingly.

●Set up social media accounts and Systeme.io for email marketing automation.●Developed customer acquisition and retention strategies, leading to significant growth.●Executed SEO, keyword research, and Google Analytics for site audits and content writing.●Crafted high-impact web and sales copy optimized for competitive keywords.●Utilized tools like Ahrefs, Ubersuggest, and Google Search Console for insights and content optimization.