I've worked in the finance industry( gold loans to be precise) for the past 16 years. It involves working closely with varied segments, particularly lower middle class, at a deeper than professional levels, where in a peep into their personal lives was part of operations.The jewelry business, another vertical that I've worked on from the start of my entrepreneurial journey, where in the concentration was local markets ( geographically). Now we are delving into corporate gifts, and collaboration.