Provided strategic marketing, business development and sales for a diversified client group of national and international players in environmental sustainability, materials, professional services , non-profit and for profit organizations in the private equity, investment, development, manufacturing, architecture, engineering and construction (AEC) sector. From "Theory" to "Practical":Program Development & Management: Create new engagement programs tailored to complementary customer… Show more Provided strategic marketing, business development and sales for a diversified client group of national and international players in environmental sustainability, materials, professional services , non-profit and for profit organizations in the private equity, investment, development, manufacturing, architecture, engineering and construction (AEC) sector. From "Theory" to "Practical":Program Development & Management: Create new engagement programs tailored to complementary customer segments through to implementation launch of marketing campaign and 1st sale as a proof of concept.Communications: Lead the market communication activities for English and French Canada, leading the creation and implementation of Marketing and Advertising content for brochures, social media and websites.Market Research: Revitalize business portfolios through insightful research. Analyze and develop targeted new entrant strategy for a new service/product introduction in direct competition with well entrenched incumbent solutions. Create new market penetration strategies for innovative offerings.Branding: Performe Brand Audit assessments, analysis and competitive perceptions to support the creative development and enhancement new and existing brands. Show less

As an inspired practitioner of sustainability, I help organizations increase their abilities to achieve a measurable improvement in realizing environmental sustainable goals. The strategy I adopt is: We can accomplish so much more together.My contribution to this worthy cause is: by helping organizations leverage their strengths by partnering with others.

Responsible for the design, development, execution and management of strategic marketing and business development for top education and institutions including: the W Booth School of Engineering Practice and Technology (McMaster University), Canadian Society for Civil Engineering (CSCE) partnership in collaboration with the Institute for Sustainable Infrastructure (ISI) and Sustainable Technologies Evaluation Program (STEP). This joint collaboration's mission is to develop and deliver… Show more Responsible for the design, development, execution and management of strategic marketing and business development for top education and institutions including: the W Booth School of Engineering Practice and Technology (McMaster University), Canadian Society for Civil Engineering (CSCE) partnership in collaboration with the Institute for Sustainable Infrastructure (ISI) and Sustainable Technologies Evaluation Program (STEP). This joint collaboration's mission is to develop and deliver Sustainable Climate Resilient Infrastructure through the Certificates of Completion: Low Impact Development (LID) and Design & Engineering (D&E). As the strategic lead: orchastrated the collaborative efforts for our cross promotional communication plan, implementation and performance. Together with my team of marketing analysts, graphic artists, videographers and content developers I lead the production of digital assets which facilitated out reach to our prospective customer base.For the 2021 inaugural year, these two CoC's have met or exceeded in our mission of increasing the level of skills in sustainability for the Ontario and Canadian Construction and Infrastructure industries. Show less

Working directly for the President of the Canadian Society for Civil Engineering and in collaboration with the Executive Director, developed / lead the strategic marketing initiative and program management to service the Corporate Membership segment for this not for profit professional society.Leveraged several customer insights techniques, including Business Intelligence, Data Science, focus groups and interviews to analyse product and service attributes.Utilized qualitative… Show more Working directly for the President of the Canadian Society for Civil Engineering and in collaboration with the Executive Director, developed / lead the strategic marketing initiative and program management to service the Corporate Membership segment for this not for profit professional society.Leveraged several customer insights techniques, including Business Intelligence, Data Science, focus groups and interviews to analyse product and service attributes.Utilized qualitative and quantitative analysis to redesign the Corporate Membership Program Offering. Created the new "Five Years, Five Tiers" in anticipation of unexpressed demand from customer base.Leader for marketing campaign roll out as a proof of concept, successfully increasing long term commitment from the Corporate Membership customer segment. Show less

Working closely and collaboratively with clients from various industries. Provided consulting, value creation and planning for major projects, product line optimization / expansion and asset investments. Example engagement:The Building Envelope Market Space for an International Manufacturer of mass produced rigid mineral based facade panels. Developed a top down and bottom up strategic market assessment of the competitive environment for building facades. Deliverables include… Show more Working closely and collaboratively with clients from various industries. Provided consulting, value creation and planning for major projects, product line optimization / expansion and asset investments. Example engagement:The Building Envelope Market Space for an International Manufacturer of mass produced rigid mineral based facade panels. Developed a top down and bottom up strategic market assessment of the competitive environment for building facades. Deliverables include recommended product and solution portfolio included profitability analysis, menu pricing and sales strategy approach. Provide Market by Market and Segment by Segment strategic product line: portfolio composition, pricing, positioning and promotion. Managed marketing activities to establish and customize strategy to deal effectively with business objectives, including:•Development of market assessment for new business market penetration•Business Intelligence and Data Science analysis for current market demand and anticipation of potential future demand•Solution creation for mid & high rise residential and commercial developments•Evaluation of alternatives & value added solutions for stakeholders' needs•Cost / Benefit analysis, budgeting, sequencing and phasing•Created Brand Audit assessment frameworks, analysis packages and competitive perceptions•Developed bilingual culturally focused marketing multimedia content •Analyzed stakeholder impact of new brand development•Developed implementation plans for new brand roll-outs•Desktop Publishing for Marketing and Advertising brochures Show less

Marketing, communication and branding activities for English and French professional servicesKey Accomplishments: ● Developed bilingual, social media marketing content for internal communications & websites● Audit and assessment of brands and analysis frameworks● Analyzed stakeholders impact of new brand development● Conducted assessment process for “go to market” evaluation

Created the Branding DNA, Marketing Plan and Strategic Implementation Plan for the Kilmer – Brownfield Development Fund’s ONroute branded chain of new Service Centers along Canada’s busiest Highways the HWY 401 and HWY 400•Performed Strategic Assessment of ONroute’s situational landscape within the context of retail energy sales, quick food restaurants and synergy for cross product marketing value•Developed a customized Marketing Framework to analyze each individual retail… Show more Created the Branding DNA, Marketing Plan and Strategic Implementation Plan for the Kilmer – Brownfield Development Fund’s ONroute branded chain of new Service Centers along Canada’s busiest Highways the HWY 401 and HWY 400•Performed Strategic Assessment of ONroute’s situational landscape within the context of retail energy sales, quick food restaurants and synergy for cross product marketing value•Developed a customized Marketing Framework to analyze each individual retail location•Created a series of Key Performance Indicators (KPIs) to measure ongoing performance•Formulated a Brand DNA Roadmap and a co-branding strategy with key partner Canadian Brand Icons: Tim Horton's and Canadian Tire•Implemented the multimedia Branding Strategy, Cross Product Marketing Plan, Product Placement and Pricing strategy for ONroute across the Province of Ontario•Investigated and coordinated implementation of government sponsored programs for environmentally sustainable business operations Show less

Managed the development, implementation and coordination of marketing activities to establish and maintain positive corporate image; adapt strategy to deal effectively with market changes•Developed an in-house Marketing Intelligence tool which mines Social Multi Medias•Implemented feasibility analysis for New Product Development and Market Development using Project Management and Marketing skill set•Developed new market penetration strategies based on optimization between… Show more Managed the development, implementation and coordination of marketing activities to establish and maintain positive corporate image; adapt strategy to deal effectively with market changes•Developed an in-house Marketing Intelligence tool which mines Social Multi Medias•Implemented feasibility analysis for New Product Development and Market Development using Project Management and Marketing skill set•Developed new market penetration strategies based on optimization between product technologies/characteristics and market demands Show less

Responsible for the product development, research, marketing and manufacture of products for the commercial interior design markets in North America•Developed New Products targeted at specific market segments•Responsible for increasing competitive advantage using innovative and creative solutions•Leading innovation through new product design, market development and advanced material technology implementation

Developed and implemented strategic frameworks, segmentation and marketing/business analysis to aid brand management, business development and product management •Conducted customer, competitive and industry analysis, through focus groups and other qualitative/quantitative sources to develop "go forward" plans for Brand Perception & Brand Value evaluation, Product Placement and Business Unit market positioning•Leveraged in depth market intelligence and marketing strategy to… Show more Developed and implemented strategic frameworks, segmentation and marketing/business analysis to aid brand management, business development and product management •Conducted customer, competitive and industry analysis, through focus groups and other qualitative/quantitative sources to develop "go forward" plans for Brand Perception & Brand Value evaluation, Product Placement and Business Unit market positioning•Leveraged in depth market intelligence and marketing strategy to increase profitability of Lafarge’s Value Added Branded Products•Improved and implemented new analysis to support strategy development and implementation•Analyzed financial asset and marketing information in support of $500 million corporate due diligence and merger•Presented implementation strategy to executive management based on extensive competitive analysis •Reported and presented to senior management weekly and monthly market share data•Trained various levels within the organization "in house" marketing strategic data base Show less

•Performed productivity analyses, managed and monitored construction projects•Assisted in budgeting•Analyzed various projects deliverable•Investigated and validated clients claims for various project phases

Materials Engineering, materials inspection and testing, building sciences and environment services• Analyzed geotechnical engineering projects to identify soil, rock, and groundwater conditions