Latifat Adeshina - Mmgt, Csm®, Cspo® Email & Phone Number

Toronto, Ontario, Canada

Specializing in the implementation of UI/UX and marketing strategies (optimization, personalizations and A/B Tests)

• Frontend development and web design
• UX Design
• Digital strategy
• Marketing

• Maintained Organizations web pages using front-end web development, with an emphasis on accessibility standards and UX design principles
• Developed training documentation and knowledge documents for internal knowledge transfers
• Successfully worked alongside senior leaders and IT department to design a new website with a focus on a functional web browsing experience for users
• Successfully conceptualized and designed promotional materials and communications using design software such as Adobe Illustrator and InDesign while delivering details at every step to the Communications Manager and.

Mississauga

• Used and contributed to style guides and other design documentation to maintain coherent information and interaction design patterns
• Worked collaboratively in a team to create unique and engaging digital content for a range of social media platforms to achieve brand awareness and growth
• Analyzed and utilized user data to aid in decision making for marketing campaignsTools and Technology: Adobe InDesign, Adobe Illustrator, HootSuite, Adobe Premiere Pro

Mississauga

• Working at the RICC as a Marketing Intern involved:
• Created effective messaging using language, graphics and marketing collateral.
• Collaborated with designers and the editorial team on marketing materials and content.
• Set up multimedia presentations for use in meetings with key stakeholders and senior management.
• Maintained company web pages using HTML, CSS, and PHP
• Designed advertisements, trade show banners and signage from concept through completion using Adobe Creative Suite.

Oakville

• Aided in the successful training and implementation of new software to all company employees
• Conducted research on software and current technologies that would aid business processes and achieve business goals
• Performed tests of functionality, security and performance of different workstations and devices to avoid vulnerabilities

Master'S Degree, Master Of Management

Courses of Interest: Marketing Research, Marketing Management, Negotiations, Finance, Economics, Project Management, Business Analytics.

Bachelor’S Degree, Digital Enterprise Management Specialization, With Distinction

Courses of Interest: Finance and Financial Management, Economics, Advanced Web Design, Social Data Analytics, Project Management.

Certificate, Digital Communications

Digital Skills For Libraries

Activities and Societies:Courses of Interest: Accessibility, Engaging Diverse Communities, Building and Designing Technology for all Ages.