Latisha Gray, Apr Email & Phone Number

Us

Washington, D.C., Us

Capabilities Include:CliftonStrengths® Workshop FacilitationNon-Profit Training and CoachingCorporate Training ProgramsCliftonStrengths® for StudentsEducation Team ActivitiesManager TrainingEmployee Engagement ConsultingInternal Communications and Employee Engagement PlanningOnline Video ConferencingKeynote SpeakerSeminar and RetreatsIndividual Coaching (In-Person or Virtual)Coaching Packages

Atlanta, Ga, Us

Responsible for multifaceted communications, marketing and community engagement processes including media relations, executive communications, website and other digital content, crisis communications, newsletters, social media, TV, video, event production and stakeholder engagement.Led a successful marketing and communications campaign for APS's E-SPLOST voter referendum campaign work, generating $546 million for the district.Improved positive media impressions of an embattled school district by 100% year to year by improving relationships with local media via hosting media roundtables and meetings, sending frequent media tips and press releases, increasing national media exposure of district leaders and identifying and promoting notable news stories.Oversaw development and implementation of district crisis communications plan. Responsible for quickly mobilizing real time communications to staff, families, stakeholders, and media, utilizing a variety of communication channels including direct communications, digital communications and social media.Developed an internal engagement strategy including implementing Workplace by Facebook, hosting town hall events, creating a “Top Five Stories you Need to Know” newsletter, organizing employee awards, and forming an “Engage@work” committee to facilitate informative events, improving employee morale by 20%.Implemented several National School Public Relations Association (NSPRA) award-winning campaigns including: Internal Communications, Operation Grad Nation, APS Day One/Back-to-School Bash, and National Walkout Day Media Plan.

New Hope, Mn, Us

Oversaw comprehensive communications and marketing plan for the school districtManaged numerous communications channels including website, social media, e-newsletters, cable television access, print publicationsPrimary contact for media, serve as district spokespersonCreated large scale, measurable communications campaignsDeveloped executive communications for Superintendent, Cabinet Leaders and PrincipalsServed as a district representative to a variety of community groups and committeesLed advisory committeesSupervisedcommunications specialists, video production, and publications department

Minneapolis, Mn, Us

Established and implemented a cohesive marketing direction for the YWCA of MinneapolisCollaborated with department leaders to determine appropriate marketing strategies that support diverse business unit goals, diverse markets, and align with the YWCA’s overarching brand and annual business goals. Worked collaboratively with departmental managers on planning, pricing and other marketing strategies to ensure both retention and growth objectives are achieved.Created and execute promotions strategies for the various divisionsDeveloped and drive the annual marketing strategy to meet the revenue and growth goals of the YWCALed and supported departments in implementing the marketing plan to drive earned income results.

Minneapolis, Minnesota, Us

Managed marketing, public affairs, and external communications functionsLed multicultural and multilingual communications efforts in the district. Supervised team of translators and bilingual communicators. Developed strategic communications plans, including business & strategy development.Created content strategy for external communications products including e-newsletters, tv news show, radio shows and print media.Wrote news releases, articles, scripts, speeches, talking points, and communications plans.Coordinated media and served as spokesperson as needed.Produced strategic community engagement events for the superintendent and district.

Brooklyn Park, Mn, Us

Developed community and business partnerships for collegeMarketed Customized Training, Continuing Education, and College FoundationIntegrated sales, marketing, communications, engagement and college outreach initiatives.Planned strategic engagement, fundraising, and marketing events for the college. Developed e-newsletters, social media updates and marketing materials.

Indianapolis, In, Us

Developed community relations and corporate responsibility strategy.Responsible for increasing community goodwill through strategic partnerships.Managed over 1 million dollars in airline donations.Led cross functional community outreach team.Developed relationships with key community leaders and organizations throughout Midwest Airlines service area.

Tokyo, Jp

Award-winning pharmaceutical sales and marketing representative.Increased market share of key diabetes drug over competitors.Responsible for sales, marketing,and local penetration of diabetes, cardiology, and respiratory drugs.

London, England, Gb

Managed local sales, marketing, service, and customer relations in southeast Wisconsin metro territory.Assisted dealer principals and staff with increasing sales, improving service scores, and acquiring manufacturer resources. Planned field level marketing events, ride-alongs and driving experiences.

Master Of Science, Integrated Marketing Communications

Ba, English, Public Relations