John Latona Email and Phone Number
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As a General Manager at Haven Life, I oversaw the revenue and growth of an innovative fully-digital Insurtech startup, wholly owned by MassMutual. With deep experience in launching and growing both B2B and B2C technology businesses in various industries, I led the development and execution of the brand, marketing, customer experience, product, and operations strategies for a disruptor in the life insurance space.I have a proven track record of creating and launching innovative products and services, such as Haven Life PLUS, a unique "living benefits" rider that offers policyholders no-cost services such as will creation, digital vault, and wellness programs. I also achieved exceptional customer loyalty and satisfaction, with an NPS of 72 and a TrustPilot score of 4.8 out of 5. Under my leadership, the agency achieved a 5-year annualized premium CAGR of 43.7% and expanded its product portfolio to include five products -- Haven Term, Haven Simple, Haven Disability, Haven Income Protection, and Haven Income Protection for Worksite. My specialties include Insurtech, Fintech, Consumer Entertainment and Technology, Brand Development, Data-Driven Digital Marketing, Growth Marketing, Branding and Customer Engagement, Content Marketing and Strategy, General Management, Operations, Client Service and Strategic Account Management, Product Development, Sales and Business Development.
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Senior Business ConsultantIndependent ConsultantHastings-On-Hudson, Ny, Us
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Vp Of MarketingTinubu Oct 2024 - PresentIssy-Les-Moulineaux, Île-De-France, Fr -
Senior Business ConsultantIndependent Consultant Aug 2022 - PresentWindsor, CaAdvisory and hands-on support for start ups, emerging companies, InsurTechs, FinTechs and others to speed growth, build and elevate brand, streamline operations, innovate products and uncover strategic market opportunities.
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General ManagerHaven Life Insurance Agency Nov 2016 - Jul 2022New York, Ny, UsOversight, revenue and growth responsibility of an innovative fully-digital Insurtech startup, wholly owned by MassMutual.Responsibilities include development of brand and marketing, customer experience, policyholder engagement, direct-to-consumer customer acquisition, distribution and partnerships, PR / communications, new product development, and day-to-day operations.ACCOMPLISHMENTS* 5-year annualized premium CAGR: 43.7% (2017-22)* Market launch of five products including Haven Term, Haven Simple, Haven Disability, Haven Income Protection and Haven Income Protection for Worksite.* Exceptional customer loyalty and satisfaction: NPS of 72 (2022); TrustPilot score: 4.8 out of 5.* Recent team recognition includes:Haven Life's U.S. News Ratings- Ranked #1 in Best Life Insurance Companies of 2022- Ranked #1 in Best Term Life Insurance Companies of 2022- Ranked #1 in Best No Medical Exam Life Insurance Companies of 2022Nerdwallet's Best Same-Day Term Life Insurance 2022Forbes America's Best Startup Employers 2022 -
Head Of MarketingHaven Life Insurance Agency Apr 2014 - Nov 2016New York, Ny, UsFirst employee at pioneering life insurance Insurtech startup. Responsible for the brand development, go-to-market (GTM) strategy and execution, growth marketing and customer acquisition, and customer experience for an end-to-end digital insurance innovator.Conceived and launched Haven Life PLUS -- a unique "living benefits" rider which offers policyholder no-cost services such as will creation, digital vault and wellness programs.
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Senior Management ConsultantSelf-Employed 2009 - Apr 2014Independently advising start-up and emerging companies in digital and general business strategy, sales and marketing, product development, client management and operations.Commercial clients included:* Vevo, New York City. Revenue strategy and development for the world’s leading all-premium music video and entertainment platform.* Lumentus Social, New York City. Product development, management and operations consulting for social media technology start-up. National Association of Realtors 2013 REach company.• SnagFilms / Indiewire, New York City. Revenue strategy and development for the web's largest source of independent, professionally-produced, feature length films.• eDataSource, New York City. Go-to-market strategy and new product development for an innovative eCommerce big data measurement and analytics offering.• Campfire, New York City. Sales strategy and management consulting for award-winning transmedia agency.
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Vp, Consumer Technology PracticeNielsen Buzzmetrics (Acquired By The Nielsen Company, May 2007) 2006 - 2008New York, Ny, UsComprehensive business development and leadership responsibility for the Consumer Technology vertical. Consultative and strategic partner for Microsoft, Avaya, AOL, Verizon and other key technology accounts focusing on online communities and social media. -
Vp, Ebusiness And Premium ServicesXm Satellite Radio 2000 - 2006New York, Ny, UsLed XM's digital download and music commerce strategy. Established the eBusiness department, which included the creation and launch of XM's web site and the strategy, development and launch of XM's online radio offering. Launched XM's premium services division. Established the marketing solutions group within XM's emerging Ad Sales department.
John Latona Skills
John Latona Education Details
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New York UniversityGlobal Affairs -
George Mason UniversityFiction Writing Candidate
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Miami UniversityEnglish
Frequently Asked Questions about John Latona
What company does John Latona work for?
John Latona works for Independent Consultant
What is John Latona's role at the current company?
John Latona's current role is Senior Business Consultant.
What is John Latona's email address?
John Latona's email address is jo****@****ail.com
What is John Latona's direct phone number?
John Latona's direct phone number is +134746*****
What schools did John Latona attend?
John Latona attended New York University, George Mason University, Miami University.
What are some of John Latona's interests?
John Latona has interest in Economic Empowerment, Music And The Arts, Photography, Science And Technology, Travel, Arts And Culture.
What skills is John Latona known for?
John Latona has skills like Start Ups, Strategy, Digital Media, Analytics, Marketing, Social Media Marketing, Product Management, Business Development, Social Media, Marketing Strategy, Management, Strategic Partnerships.
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