Latoya Hamilton

Latoya Hamilton Email and Phone Number

Global Project & Program Leadership | Campaign Development | Creative Operation | Marketing Activations | Operation Management @ Wider Lane
Latoya Hamilton's Location
New York, New York, United States, United States
Latoya Hamilton's Contact Details

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About Latoya Hamilton

With over 15 years of rich experience in marketing and global campaign leadership, I have carved a niche in driving innovative campaigns that resonate with audiences and amplify brand visibility. My expertise lies in melding cross-functional collaboration with progressive strategies, refined through escalating roles in marketing, operations, and project management.My career tapestry is woven with varied threads, from Fortune 500 enterprises to advertising powerhouses and impactful nonprofits. Highlights of my professional journey include spearheading the project management division at NYC & Company, guiding post-sales campaign strategies at Martha Stewart Living Omnimedia, and steering creative development for ESPN/Disney’s celebrated sports properties. My tenure at Paramount (formerly ViacomCBS) was marked by dynamic marketing and creative promotions for Nickelodeon's unscripted content and live events.I've also directed transformative social impact campaigns on a global scale, including pivotal climate change initiatives for the United Nations in India, South Africa, and the UK, with a keen focus on COP 26 engagements.My acumen encompasses the end-to-end orchestration of project campaigns, strategic branding initiatives, and multi-channel global campaigns within the social impact, sports, entertainment, tourism, and nonprofit sectors. I am deeply committed to refining work processes, leveraging resources judiciously, preemptively addressing risks, and enhancing operational efficiency to deliver unparalleled results.

Latoya Hamilton's Current Company Details
Wider Lane

Wider Lane

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Global Project & Program Leadership | Campaign Development | Creative Operation | Marketing Activations | Operation Management
Latoya Hamilton Work Experience Details
  • Wider Lane
    Founder
    Wider Lane Aug 2020 - Present
    New York, New York, United States
    widerlane.com- Lead the planning and execution of multi-channel global campaigns for small-to-medium-sized businesses, corporate enterprises, and nonprofits across various industries.- Spearhead the strategic planning, branding, and management of multi-channel and global campaigns, including digital, social, OOH, and video deliverables.- Develop and maintain professional and trust-based partnerships with clients. Collaborate with business partners and brand strategy leaders to develop and manage workflows from strategy development through release, ensuring on-time completion.Clients & Projects | Bloomberg, CVS Health, Dream Corps, Purpose, Uber and the United Nations
  • Viacomcbs
    Sports Development & Execution Consultant, Paramount+
    Viacomcbs Jun 2021 - Dec 2021
    New York, New York, United States
    - Led cross-functional teams and external vendors to develop and implement alignment strategies to ensure effective execution of marketing and promotion for all the sports properties, including soccer (domestic and international), NFL, and original shows.- Executed over $2.5 million in promotional impact campaigns. Campaigns involved print, digital and social, video and production. Campaign oversight on Soccer Leagues, NFL, Inside the NFL & Dream Team.
  • Viacomcbs
    Senior Manager, Unscripted Content & Live Events, Nickelodeon
    Viacomcbs Sep 2019 - Sep 2021
    Greater New York City Area
    - Managed the promotional marketing development for Nickelodeon’s Unscripted Content and Live Event Specials.- Executed over $3.5 million in promotional impact campaigns. Campaigns involved content across linear, on & off-channel, digital and social, strategy development, video production, event production, message testing and earned/paid promotions
  • Purpose
    Associate Director, Project Management
    Purpose Feb 2021 - Dec 2021
    New York, New York, United States
    Social Impact Projects: Bloomberg x United Nations Climate Change, and Uber's COVID-19 Vaccine Approach- Served as the primary point of contact for all tactical and strategic operations for the global campaigns in Brazil, India, the UK, South Africa, and the US.- Nurtured and grew client relationships by establishing professional and trust-based partnerships. Managed campaign funding budget of $1.265 million across all countries.
  • Espn
    Manager, Project Management
    Espn Aug 2016 - Sep 2019
    Greater New York City Area
    - Managed the development and execution of campaigns across ESPN’s on-channel and off-channel platforms for TV/videos, digital, social and print. - Direct seasonal campaign development for “must-win” sports properties at ESPN and ABC networks – College Football, Major League Baseball, Wimbledon, ESPN App and client sales/strategy integration.- Executed over $2.3MM in promotional impact campaigns.Marketing Campaigns | ESPN+ App, College Football, Major League Baseball, Wimbledon, The Masters
  • Tmp Worldwide
    Account Director
    Tmp Worldwide Aug 2014 - Aug 2016
    Greater New York City Area
    - Managed the development, execution and production of brand campaigns for the company’s most valuable Fortune 100 clients. - Coordinated brand creation and development, website launches, photo/video shoots, digital content, print media, and special projects.
  • Martha Stewart Living Omnimedia
    Marketing Manager, Merchandising Marketing, Avery & Petsmart
    Martha Stewart Living Omnimedia Oct 2012 - Jan 2013
    New York, New York
    - Managed campaign projects from $400K to $1MM on digital, social media and print channels.- Oversaw the planning and implementation of the post-sales campaigns. Designed unified advertising and messaging elements for all media outlets, including television, website, and magazines.
  • Martha Stewart Living Omnimedia
    Strategic Account Manager, Advertising Marketing
    Martha Stewart Living Omnimedia Dec 2011 - Oct 2012
    Greater New York City Area
    - Supervised the planning and implementation of mid-to-large scope post-sales campaigns. Designed unified advertising and messaging elements for all media outlets, including television, website, and magazines.
  • Nyc & Company
    Senior Project Manager
    Nyc & Company Jul 2007 - Dec 2011
    Greater New York City Area
    - Governed city-wide campaigns for the non-profit marketing and tourism arm of New York City. Supervised 10+ people on cross-functional teams to launch and manage innovative brand campaigns. - - Directed the planning and execution of domestic and international tourism outreach programs in addition to regular flagship campaigns such as Restaurant Week, Broadway Week, and Off-Broadway Week.

Latoya Hamilton Skills

Advertising Marketing Account Management Social Media Project Management Integrated Marketing Business Development Public Relations Social Media Marketing Digital Marketing Market Planning Corporate Branding Marketing Communications Marketing Strategy Strategic Planning Online Advertising Email Marketing Event Planning Product Development Sponsorship Market Research Event Management Strategic Partnerships Budget

Latoya Hamilton Education Details

Frequently Asked Questions about Latoya Hamilton

What company does Latoya Hamilton work for?

Latoya Hamilton works for Wider Lane

What is Latoya Hamilton's role at the current company?

Latoya Hamilton's current role is Global Project & Program Leadership | Campaign Development | Creative Operation | Marketing Activations | Operation Management.

What is Latoya Hamilton's email address?

Latoya Hamilton's email address is lh****@****ail.com

What is Latoya Hamilton's direct phone number?

Latoya Hamilton's direct phone number is (646) 699*****

What schools did Latoya Hamilton attend?

Latoya Hamilton attended University At Buffalo.

What skills is Latoya Hamilton known for?

Latoya Hamilton has skills like Advertising, Marketing, Account Management, Social Media, Project Management, Integrated Marketing, Business Development, Public Relations, Social Media Marketing, Digital Marketing, Market Planning, Corporate Branding.

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