Latoya Pace-Smith, Mba Email & Phone Number

Houston, TX, US

• Executive Consultant and Campaign Director of capital campaigns for national projects ranging from $1MM-$70MM from infancy stages to completion.
• Manage a full team that provides strategic planning, fundraising solicitation strategy, case statement development, communication & marketing strategy, prospect research & development, cultivation and stewardship.
• Provide coaching to nonprofit CEOs, board members, campaign cabinets, and consulting partners on the art of securing transformational gifts.
• Work with public officials to secure public funding from municipalities, counties, state, and federal government.

United States

• Provide forward-looking business strategy that helps drive sustainable competitive advantage and profitability.
• Assist business and non-profit leaders with navigating the intersection of strategy, structure, innovation, and impact.
• We work with organizations at almost every stage of the business life-cycle. Startups, small businesses, medium-sized businesses, organizations, non-profits, large corporations, and national brands.
• We offer creative solutions that have helped many companies across all geographies and sectors develop and execute winning strategies.
• Analyze account stewardship practices, identify areas for improved efficiencies, and create action plans to streamline best practices.

• Managed team of 7 employees in business support and management. Integral in decision-making and monitoring the day-to-day operation of the organization. Assisted in efforts to maintain control and oversight of business.
• Planned, organized, and lead Marketing & Branding initiatives. Ensured quality client deliverables and provided consistency of communications across all services and functions. Improved visibility in marketing and.
• Identified and supported technology enhancements and process reengineering efforts. I developed an online Client Meeting Preparation system which introduced new approaches to data reporting.

• Provided vision and leadership to clients, directed the development of creative strategies, financial and operational management, and the execution of projects.
• Analyzed data, insights, formulated financial rationale and strategy to develop compelling proposals that help brands more effectively communicate, innovate, and gain results.
• Spearheaded business-related initiatives and strategic partnerships to differentiate clients from its competitors and develop added value opportunities.
• Tested marketing strategies to ascertain ideal market positioning for major company. Wrote strategy, Implementation, and Rollout briefs.

• Implemented and integrated advertising and marketing strategies to strengthen client’s reputation and communicated its unique expertise to consumers across all mediums.
• Created and managed budgets and schedules, including developing detailed timelines for project approval of creative materials.
• Worked closely with media representatives to negotiate and secure best possible rate and inventory to achieve optimal results of media buys.
• Consulted with senior executives and established to guide market development, field sales, media planning and organizational growth.

(formerly AIM Investments)

• Internal partner in a two-person team responsible for increasing territory assets by $1.5 billion of mutual fund assets through the independent financial advisor division in 12 months.
• Developed strong relationships with existing key contacts through on-going communication regarding investment products and marketing ideas related to AIM’s products.
• Developed annual strategic plan utilizing CRM activity to support execution.
• Marketed AIM products through proactive outbound telephone calls to existing and prospective clients.
• Interacted daily with outside salesperson to implement territory management business plans and execute sales campaigns to meet territory goals.
• Created new and exciting marketing communication materials/ sales ideas that were utilized by all divisions.

(formerly AIM Investments)

• Established a strong rapport with the internal marketing sales desk, home office personnel, and directors/coordinators that influence communication to the financial field advisors
• Formed strategic alliances and interacted cross- functionally with all departments involved in the sales process including Retirements, Product Management, Private Asset Management, 529 Plans, Offshore, Operations, and.
• Created and implemented regional business plan to ensure success of company and newly approved products.
• Initiated and launched a Strategic Alliance Marketing Plan that influenced communication and relationship building with the Senior-level Executives deemed as “Centers of Influence”. They serve as a major influence to.

(formerly AIM Investments)

• Received division’s Employee Recognition award two years in a row.
• Selected as Senior Associate to assist with the development and launch of new department, Business Development Group. While focusing efforts on developing relationships with non-to low producing reps within the.
• Assisted potential and existing financial advisors in understanding investment choices and identifying investor needs.
• Developed and maintained current knowledge of the organization’s funds and services, as well as an understanding of up-to-date market factors and how they affect our products.
• Created the Marketing Lead Report as a method of communicating critical marketing data to Senior and Mid-level management and distributed on a monthly basis.
• Participated in training of new employees with mentoring responsibilities. Served as a reference source for new employees when answering complex client inquiries.

Bachelor Of Business Administration (B.B.A.), Business With Marketing Concentration

Master Of Business Administration - Mba, Finance, General

Executive Education, Women'S Leadership Program