Latoya Shambo Email & Phone Number

New York, Ny, Us

New York, New York, Us

Black Girl Digital is a Global Influencer Marketing Agency. Leveraging our integrated omnichannel ad network and strategic data partnerships, we stand out as the agency uniquely equipped to propel influencer campaigns further down the marketing funnel. Our initiatives prioritize fairness and equity, underpinned by comprehensive data analysis valued by brands and agency partners.Partners include Walt Disney World Resorts, Walmart, Visa, Subaru, Hulu, MTV, VH1, and more.Book a discovery call to learn more at info@blackgirldigital.com

New York, New York, Us

Lead and execute key national and international marketing programsDevelopment of brand positioning, website, content creation, brand strategy and creative briefsOversee advertising agencies on 360 digital campaigns and web development teamManage global vendor relationships and all brand communicationDrive brand awareness and equity with an emphasis on social/digital efforts to build earned mediaPartner with global R&D Team on new product developmentManage annual budgets and evaluate market initiatives to ensure there is a ROI

New York, Ny, Us

•Lead 360-custom activations inclusive of display media, social media, events, video production, and influencer marketing•Created social media strategies that were focused on Facebook, Instagram, and Twitter•Created brand guidelines, social calendars, social copy as well as worked with social publishing tools•Worked with research to track performance and benchmarks for social campaigns and digital executions•Managed complex budgets and project timelines•Reviewed creative briefs and managed communication between cross-functional marketing departments within the Conde Nast brands including Finance, Ad Sales, Social, Brand Creative, Video, Paid and when needed, social agency

Los Angeles, Ca, Us

•Managed the delivery and program execution of over $3.8MM•Organized brand strategy sessions with strategy team •Created brand presentations and recap decks•Charged with building and maintaining relationships with fortune 500 clients and their agencies•Top clients include: Google, Youtube, Samsung, PayPal, Verizon, and Sonos

Los Angeles, Ca, Us

•Responsible for program budgets and delivering $80MM+ in campaign revenue in 2014•Implemented and executed of over 400+ campaigns with multiple elements from custom media, influencer marketing, events, video/photo shoots, and branded content•Contracted Influencers and managed execution and client recaps•Manage general Program Management team of 10 in NY/LA/CHI and content team•Implemented a re-org within the Marketing Department and Branded Content team•Developed and implemented process and protocol across Sales, Marketing, Ad Ops, Branded Content, Web Dev, Video, Design, Promotions, and Strategy Teams

Los Angeles, Ca, Us

•Support custom cross-platform advertising campaigns that involve digital, mobile, audio and video components•Responsible for over $8MM in successful campaign delivery and billing in one year •Cultivate positive professional relationships with over 300 clients and vendors •Independently manage and ensure that all elements of advertising programs are implemented in an accurate and timely manner to ensure complete and accurate revenue recognition and fulfillment of IOs•Liaise with clients/vendors on all pre-launch/post-launch elements related to creative specifications and submission•Billing reconciliation

Brooklyn, Ny, Us

•Worked as part of a larger Client Marketing team on digital marketing and advertising campaigns, providing both tactical and strategic support to senior members of the team•Coordinated with DDB World Wide to enhance Spike DDB’s digital media offering •Acted as the liaison for clients/vendors on a regular basis, providing support, marketing ideas, product updates, and competitive reports •Prepared RFP’s, developed estimates, project timelines, tracked expenses, and negotiated media buys•Budget and billing management

Fr

+Media Contacts-Assistant Digital Media Planner/Buyer (Pharma-Boehringer Ingelheim: Spiriva, Flomax, Mirapex)•Conducted media planning research using standard tools (@Plan, AdRelevance, etc.) •Developed online media plans, recommendations and POVs •Issued and updated insertion orders•Trafficked ad tags and creative using 3rd party as server tools (DFA/Mediaplex) •Analyzed campaign performance and recommended necessary optimizations•Presented to clients, as appropriate and participated in group brainstorming sessions with the intention of bringing great ideas to life •Resolved media invoice and ad service fee discrepancies+Media Planning Group (MPG)-Assistant Local Media Buyer (McDonald’s, K-Mart)•Secured TV and Radio schedules and obtained confirmations for all stations while reviewing buy specifications and requested station avails as required •Maintained budget updates, spreadsheets, flow charts, and plans. Resolved discrepancies within billing months •Created and maintained contact logs, followed up with stations for any missing/late/revised contracts•Obtained and reviewed all make-good offers. Assisted in negotiating acceptable make-goods by researching audience information and negotiating costs and time period with sales reps. •Helped coordinate client events, organized travel and executed sponsorship programs

•Assisted with sponsorship decks•Assisted with Broadway in Bryant Park event planning to establishing relationships with major sponsors•Shadowed account executive in the field while demonstrating hand on experience. •Expedited timely processing of staff time sheets efficiently

•Assisted with the initial start-up of the program by applying basic administrative duties•Book Speakers within the entertainment field to speak in the class•Manage database, online promotions and team, general staff

•Helped conceptualize a video treatment for artist, Carl Thomas•Assisted in the development of the marketing campaign creating maximum exposure in the top ten markets for Carl Thomas•Self taught to interpret BDS and Sound Scan

B.S, Advertising And Marketing Communications

Music Business