Philipp Latschenberger Email & Phone Number

Vienna, Austria

Verantwortlich für die Entwicklung und Umsetzung von Marketingstrategien sowie die Leitung des Wholesale-Bereichs. Ziel ist es, den Ausbau der Glasfaser-Infrastruktur in Österreich voranzutreiben und die digitale Zukunft des Landes aktiv mitzugestalten.------------------------------------------------------------Responsible for developing and implementing marketing strategies, as well as leading the wholesale division. Focused on advancing the expansion of fiber optic infrastructure in Austria and actively shaping the country's digital future.

Vienna, Austria

In my dual role as Managing Partner and Head of Strategy at Dentsu Austria, I played a key role in leading the agency through a critical growth phase. My responsibilities included strategic planning and team management to drive agency growth and implement effective new client processes. My key achievements included:- Agency Leadership & Team Management: Led a diversified team of specialists (15), optimized internal processes, and fostered a culture of excellence and innovation.- Strategic Leadership & Stakeholder Management: Coordinated the agency strategy at the highest level, acted as the central contact for key clients, and strengthened stakeholder management at both internal and external levels.- Business Development & Process Optimization: Implemented innovative new client processes that doubled the project count per year and significantly increased the success rate.This position highlights my ability to steer both the strategic direction and operational growth of a leading agency and underscores my expertise in developing and implementing strategies that deliver concrete business results.

Vienna, Austria

In my capacity as Director of Communication at Dentsu Austria, I was responsible for leading a specialized client team that developed and implemented holistic, cross-channel marketing strategies for leading brands. My key responsibilities and achievements included:- Client Management & Strategy Development: Led a team in designing and implementing strategic, innovative marketing activities across all channels, with comprehensive responsibility for measuring success and achieving corporate goals.- Team Leadership & Project Management: Coordinated extensive marketing projects from conception to success measurement, promoted team development and performance, and ensured project excellence.- Stakeholder Engagement: Served as the primary contact for clients, strengthening customer relationships through excellent management and strategic advice, deepening business relationships, and increasing customer satisfaction.This role showcases my ability to effectively lead complex marketing strategies, inspire interdisciplinary teams, and manage successful client relationships in a dynamic agency environment.

London, United Kingdom

In my strategic role at Barclaycard, I played a pivotal part in the global growth of the brand by leading international teams to develop and implement a comprehensive repositioning strategy. My main responsibilities and achievements included:- Brand Leadership & Global Growth: Made a significant contribution to achieving corporate objectives through the development and global implementation of a brand repositioning strategy that propelled the global growth of the Barclaycard brand.- Team Leadership & Coordination: Built and coordinated an international team and global virtual teams to foster and implement effective brand strategies.Project Management: Co-led a European investment project in the multi-million-pound range, strategically directing the TV advertising campaign for bespokeoffers.co.uk.- Innovative Product Strategy: Responsible for the brand strategy of the wearable payment band "bpay," setting new standards for innovative payment solutions and positioning the brand in the payment technology sector.This role highlights my ability to lead brand strategies on a global level and successfully bring innovative products to market, strengthening the brand's positioning in new technology areas.

London, United Kingdom

In my leadership role in the repositioning of EDF Energy, I orchestrated strategic marketing initiatives that significantly increased brand popularity and surpassed corporate objectives. My key achievements include:- Brand Leadership & Repositioning: Successfully repositioned EDF Energy as one of the top energy brands in the United Kingdom, contributing to a substantial improvement in brand perception.Creative Strategy Development: Exceeded annual targets within the first three months through the implementation of creative and strategic marketing approaches.- Major Projects & Sponsoring: Led a multi-million-pound sponsorship and supported extensive multi-million-pound activation strategies, significantly increasing brand presence and customer engagement.- ROI & Budget Management: Developed and implemented marketing strategies that boosted ROI by 141% and efficiently managed a significant, multi-million-pound marketing budget.This role highlights my commitment to excellent brand leadership and my ability to develop and implement innovative strategies that advance both brand strength and business success.

London, England, United Kingdom

In my role at Santander Cards, I focused on optimizing marketing efficiency and effectiveness, leading to significant improvements in ROI. My key contributions included:- Efficiency Improvement & ROI Optimization: Ensured a multi-million-pound marketing budget met its required targets through strategic allocation and performance analysis.- Leadership & Training: Led the weekly campaign releases and established best-practice methods.This position at General Electric and later at Santander Cards marked a crucial phase in my career, where I demonstrated my skills in enhancing marketing efficiency and effectiveness. Through strategic resource allocation and the introduction of best-practice methods in campaign management and employee development, I significantly contributed to optimizing marketing performance and substantially increasing ROI. This role showcases my competence in leading teams, managing large budgets, and implementing innovation strategies that drive corporate growth and market penetration.

London, England, United Kingdom

In my role at General Electric, which later transitioned to Santander Cards, I focused on optimizing marketing efficiency and effectiveness, leading to significant improvements in ROI and market penetration. My key contributions included:- Efficiency Improvement & ROI Optimization: Ensured a marketing budget of over £10 million met its required targets through strategic allocation and performance analysis.- Leadership & Training: Led the weekly campaign releases and established best-practice methods. Trained over 600 employees to promote a customer-oriented culture.- Product Management & Market Launches: Successfully managed and launched products at GE Money, contributing to the preservation of annual claims worth $40 million and improving loan completion rates.This position at General Electric and later Santander Cards marked a crucial phase in my career, where I proved my skills in enhancing marketing efficiency and effectiveness. Through strategic resource allocation and the introduction of best-practice methods in campaign management and employee development, I significantly contributed to optimizing marketing performance and substantially increasing ROI. This role demonstrates my competence in leading teams, managing large budgets, and implementing innovation strategies that drive corporate growth and market penetration.

Vienna, Austria

Experience in managing customer relationships under crisis conditions, developing skills in crisis communication and customer engagement.

Led a business review to increase routing capacity from 81% to 92%, based on my master's thesis (available on Amazon).

Master, Of Business Administration

Commercial Leadership Programme

Education record