Chang Liu Email & Phone Number

中国 北京市

• Product Operation: Sorted out product experience links, broke down indicators and built data dashboards.• Digital Marketing: Developed media channel strategies based on characteristics of various channels to reach merchants, increasing the number of merchants purchasing ads by 25% and increasing revenue by 12%+.• Data Analysis: Outputted weekly reports and monthly reviews by analyzing unusual changes in key indicators;using city, ADR and other dimensions to refine merchant portraits to increase the conversion rate by 8%+.• Field Research: Surveyed 9 merchants to clarify purchasing motivations & value perceptions to optimize USP.

中国 广东省

• Merchants Operation: Managed 10,000+ new cross-border sellers of fashion categories in 7 overseas sites including Singapore, and assisted merchants with overseas promotions, events registration, site opening, etc.• Live Broadcast Training: Organized 5 training webinars based on different themes (advertising, marketing, pricing, etc.), educated 1.1k+ merchants, and made 100+ store diagnosis to help merchants stimulate conversions.• Data Review: Used Excel to conduct data analysis on key indicators such as ADO, event participation rate.

中国 广东省

• Events Support: Linked 50+ well-known brands to apply for on-site marketing activities and launched 900+ products, stimulating GMV to increase by 119% month-on-month during the 618-promotion period.• Data Monitoring: Used Easy BI, Excel functions (such as VLOOKUP), and pivot tables to analyze business data, produced daily/weekly sales reports, and monitored sales in real time to optimize category marketing plans.• E-Mall Construction: Designed 6 selling and marketing themes, planed e-floors and corresponding products based on consumption hotspots; the maximum order volume is 500+, and the conversion rate reaches 12.44%• E-shops Management: Assisted category managers to manage 7,200+ online stores, communicated with leading merchants on sales, jointly formulated sales strategies and provided resource support for promotional activities.

中国 广东省

• Ads Placement: Supported advertising for more than 20 games, including 5 mobile games (Noah’s Heart, etc.) to be published; Coordinated ads schedules for 10+ channels such as HUAWEI and ensured ads go live smoothly.• Competitive Analysis: Monitored new games & opponents in key dimensions (CTR, keywords, ranking, etc.)

Master'S Degree, Marketing Analytics And Insights

Bachelor'S Degree, Business Administration, 3.65/4.0 (First Class)

• Core course: Business Data Analytics, Programming for Business Applications, Electronic Commerce