Elizabeth (Liz) Auerbach Zelkowitz Email & Phone Number

New York City

• Oversees various client accounts.
• Works with editors, stylists, VIPS and influencers.
• Creates and executes strategy, manages budgets, ideation and messaging for brands.
• Manages staff and teams.
• Draft press releases and announcements.
• Plans, coordinates, manages all events and press days.

• Oversaw all press and editorial direction for both brands. Worked with all major accessory editors, stylists and fashion bloggers daily on press requests, brand pitches, celebrity requests, etc.
• Managed all social media for both brands – create all content for both the Jean-Michel Cazabat and Ash Twitter and Facebook pages.
• Created and managed all events for both brands including the flagship store opening parties for both Jean-Michel Cazabat and Ash in New York City, the first Fashion’s Night Out event at the Ash Soho Store and all press.
• Maintained the PR and advertising budgets for both brands.
• Wrote all press releases and announcements for both brands.
• Worked with regional publications, Taxi TV and online fashion sites to create advertising for Ash Soho.

• Maintained all brand-related social media – alice + olivia Twitter and Facebook pages; created new content daily.
• Oversaw all press and editorial direction for the brand. Worked with all major editors daily for any press requests, brand pitches, relevant celebrity content, etc.
• Wrote press releases for new line launches (i.e. alice + olivia for Mac Makeup), events (The alice + olivia summer tour, fashion presentations, etc.) and collection inspirations.
• Worked with celebrity stylists and publicists daily on dressing requests.
• Managed all brand events and pre and post press coverage, including Fashion Week presentations, Fashion’s Night Out, celebrity events and other brand-related launches like the alice + olivia by Stacey Bendet for MAC.
• Manage brand events and pre and post press coverage.

• Managed all press and events associated with the entire Nine West Brand including: footwear, jewelry, handbags, accessories, denim and apparel.
• Worked closely with the marketing team on all initiatives such as the National Ad Campaigns, Fashion’s Night Out events and charity components of campaigns (i.e. - Shoes On Sale and Soles4Souls).
• Oversaw press, events, sample requests and various other media opportunities for all other Jones’ footwear brands, including: Boutique 9, Joan & David, Enzo Angiolini, Easy Spirit, Bandolino, and AK Anne Klein as well.
• Organized all press, events and created press releases for launch of new brands and collaborations, including: New Balance for Nine West, Nine West Vintage America Collection (current collaboration with.
• Established celebrity and designer relationships and television and film credits in the Company’s best interest.
• Managed social media including a public relations Twitter account, updates to the Nine West facebook fan page, as well as other online initiatives and applications.

• Managed credit and sample requests for all brands including: Via Spiga, Naturalizer, Carlos by Carlos Santana, Dr. Scholl’s, Etienne Aigner, Franco Sarto and Bass Footwear.
• Worked with accessory editors at every major magazine on a daily basis, planned events and wrote press releases for internal and public distribution.

• Worked with all accessory fashion houses to call in relevant product for trends and photo shoots; managed interns and assisted in photo shoots for the magazine.

• Compiled and distributed monthly activity report, managed all editors’ credit and sample requests and worked on special events, including Fashion Week 2004.

• Coordinated talent, candidates and locations for the show. Worked closely with publicists, fashion and makeup experts including, Daily Candy, StyleBakery and TV personality, Charla Krupp.