• Oversees various client accounts. • Works with editors, stylists, VIPS and influencers.• Creates and executes strategy, manages budgets, ideation and messaging for brands.• Manages staff and teams. • Draft press releases and announcements.• Plans, coordinates, manages all events and press days.

• Oversaw all press and editorial direction for both brands. Worked with all major accessory editors, stylists and fashion bloggers daily on press requests, brand pitches, celebrity requests, etc.• Managed all social media for both brands – create all content for both the Jean-Michel Cazabat and Ash Twitter and Facebook pages.• Created and managed all events for both brands including the flagship store opening parties for both Jean-Michel Cazabat and Ash in New York City, the first Fashion’s Night Out event at the Ash Soho Store and all press events. • Maintained the PR and advertising budgets for both brands.• Wrote all press releases and announcements for both brands.• Worked with regional publications, Taxi TV and online fashion sites to create advertising for Ash Soho.

•Maintained all brand-related social media – alice + olivia Twitter and Facebook pages; created new content daily.•Oversaw all press and editorial direction for the brand. Worked with all major editors daily for any press requests, brand pitches, relevant celebrity content, etc.•Wrote press releases for new line launches (i.e. alice + olivia for Mac Makeup), events (The alice + olivia summer tour, fashion presentations, etc.) and collection inspirations.•Worked with celebrity stylists and publicists daily on dressing requests.•Managed all brand events and pre and post press coverage, including Fashion Week presentations, Fashion’s Night Out, celebrity events and other brand-related launches like the alice + olivia by Stacey Bendet for MAC makeup party and the alice + olivia summer tour.•Manage brand events and pre and post press coverage.

•Managed all press and events associated with the entire Nine West Brand including: footwear, jewelry, handbags, accessories, denim and apparel. •Worked closely with the marketing team on all initiatives such as the National Ad Campaigns, Fashion’s Night Out events and charity components of campaigns (i.e. - Shoes On Sale and Soles4Souls).•Oversaw press, events, sample requests and various other media opportunities for all other Jones’ footwear brands, including: Boutique 9, Joan & David, Enzo Angiolini, Easy Spirit, Bandolino, and AK Anne Klein as well as press for new retail/web multi-branded shoe chain, ShoeWoo and ShoeWoo.com.•Organized all press, events and created press releases for launch of new brands and collaborations, including: New Balance for Nine West, Nine West Vintage America Collection (current collaboration with singer/songwriter, Joss Stone.), Nine West Designer Capsule Collections, featuring: Vivienne Westwood, Thakoon, Sophia Kokosalaki, and Tara Subkoff for Easy Spirit. •Established celebrity and designer relationships and television and film credits in the Company’s best interest.•Managed social media including a public relations Twitter account, updates to the Nine West facebook fan page, as well as other online initiatives and applications.•Maintained close working relationships with fashion accessory editors, stylists and fashion bloggers relevant to the brands.

•Managed credit and sample requests for all brands including: Via Spiga, Naturalizer, Carlos by Carlos Santana, Dr. Scholl’s, Etienne Aigner, Franco Sarto and Bass Footwear. •Worked with accessory editors at every major magazine on a daily basis, planned events and wrote press releases for internal and public distribution.

•Worked with all accessory fashion houses to call in relevant product for trends and photo shoots; managed interns and assisted in photo shoots for the magazine.

•Compiled and distributed monthly activity report, managed all editors’ credit and sample requests and worked on special events, including Fashion Week 2004.

•Coordinated talent, candidates and locations for the show. Worked closely with publicists, fashion and makeup experts including, Daily Candy, StyleBakery and TV personality, Charla Krupp.