Dedicated, driven, and compassionate UX Designer + Researcher focused on creating interactive and memorable digital landscapes. When it comes to designing inclusive experiences for the customer, I thrive on understanding the "Why" behind the "What." My gregarious interpersonal skills, collaborative work ethic, and a strong desire to grow have put me in many leadership roles in my career working with and leading teams at Bridgepoint, Lyft, and Denver Beer Company. Coupling those experiences with my educational background in I/O Psychology, I know my ability to empathize and view challenges from an objective and quality-driven perspective. I'm a thought provoker, a metric-driven problem solver, and a creative force that loves an excellent strategic challenge. I’m a recording musician who loves the outdoors with his family and dogs, enjoys a sweaty yoga session, and loves the feeling of dropping into fresh powder on a snowboard. I'm an avid backpacker and find solitude and creativity in nature. I strive to balance the digital landscape and the unplugged world. In my strong opinion, you can't have one without the other.Tools: Figma, Illustrator, Photoshop, Maze, JiraDeliverables: Logos, Branding, Prototypes, Wireframes, Responsive Web Design, Information Architecture, Service Blueprints, Usability Testing, C & C Analysis, Custom Design System, SEO, Video Editing
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Senior Product DesignerRealiftDenver, Co, Us
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Creative DirectorDad'S Own Products Jul 2023 - PresentCreating kick-ass designs, executing the brand's marketing strategy, and SEO specialist for your new favorite all-purpose marinade and cooking sauce! -
Senior User Interface DesignerRealift Sep 2022 - PresentBy using body mapping technology, our team of developers and myself built a native solutionutilizing AI and Machine Learning to find the ideal customer measurements. My jobduty is to cross brand the team’s product with apparel brands for a streamlined UI on bothmobile and web.
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Owner & DesignerLaughing Onion Design Jan 2019 - Present• Lead Research teams in conducting User Testing by designing Testing Blueprints from beginning to integration to data analysis• Build out Custom Design Systems, Service Blueprints, Logo Design, Style Guides, Website Design• Provide Wireframes, Interactive Prototypes by utilizing customizable Usability Testing, User Research, Data Analytics • Focused on the genuine human experience by gathering raw critical feedback and implementing that data into design iterations
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CoachDuality Jun 2021 - Present• Positivity guru, personal hype man, motivational mentor• Run and lead group fitness classes as the head Instructor teaching and motivating individuals to train at their peak performance• Listen and understand the individual's goals, wants/needs, injuries, and motivations to personalize workouts
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Ux DesignerAppit Ventures Jan 2023 - Apr 2023Denver, Colorado, UsThis contract role has me collaborating with Project Managers, Sales Repsand Developers to ideate, produce, and present high-quality project deliverables andconcept designs supported on mobile and web. My focus has been on Admin, B2B and User Facing digital product design. -
Ux Designer / ResearcherMy Panda Aug 2022 - Apr 2023Decatur, Georgia, Us•Work with stakeholders and developers in order to discover and implement solutions to My Panda's challenges and ideate working prototypes•Increased user volume/decreased app abandonment rate by enhancing the efficiency of the booking process and decreasing navigational confusion•Created Service Blueprints in order to magnify the interactions the user was having within the app •Developed an entire rebrand with a working prototype based on User Interviews, Business Analysis, Product Strategy -
Ux Design ApprenticeGeneral Assembly Jun 2022 - Sep 2022New York, Ny, Us•Completed a 12-week, 500-hour intensive course to build competency in UX research and design methodologies•Utilized a complete end-to-end UX process to conduct 5 design projects, starting with research and ending with completed high-fidelity prototypes•Gained experience designing for both mobile and desktop platforms•Became proficient in a wide range of UX research and design practices, including user interviews, journey mapping, card sorting, affinity mapping, wireframing, prototyping, color theory, design systems, usability testing, etc.•Worked with a real-world client for final capstone project, providing research, designs, and high-fidelity prototypes for a full rebranding of their user facing app -
ManagerDenver Beer Co. Jun 2017 - Oct 2020Denver, Colorado, Us• Creative business booster, conversation builder, bartending psychologist• Core member of the leadership team in opening a new location responsible for hiring/training staff• Increased bar revenue by 22% by hitting KPIs and boosting customer volume by creating small tolarge scale events with our marketing and event teams• Represented the brewery at beer festivals, event tastings, and promotions collaborating with the sales and marketing teams -
Pack TechDenver Beer Co. Jul 2016 - Jul 2017Denver, Colorado, Us• Work conjointly with brewers and cellar men to ensure the highest quality beer (Dissolved Oxygen, Carbonation Level, Taste, Appearance) is canned, packaged, and kegged properly• Maintain a detailed record of inventory and work together with our distributor to assure product orders are properly fulfilled • Perform Quality Control checks using Anton Paar and seam checks and complete the tests throughout the production run
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Recruiter And MentorLyft Jul 2013 - Jun 2016San Francisco, Ca, Us• Proactively recruited candidates via Lyft standards, including serving as the primary point of contact through the application process and the facilitation of in-person mentoring sessions• Demonstrated exceptional professionalism by phone in using key recruiting verbal tactics to drive applicant motivation• Recruited over 3,000 prospective drivers as an independent contractor working autonomously • Built the organization’s brand and assisted in the acquisition of new passengers -
Admissions ManagerUniversity Of The Rockies Dec 2009 - May 2013Denver, Co, Us• Managed teams of 16 Admissions Counselors who were responsible for enrolling and retaining students through advising them of their Graduate options • Ensured that team performance metrics were consistently achieved with average student loads of 20+ every month at a return cost of $960k every 6 months• Retained a leadership position strictly based on performance by meeting/exceeding KPIs and expectations from upper management (Enrollments, Retention, Leadership Skills, Management Skills)• Created a positive work environment by utilizing managerial tactics in the personal and professional development and training of staff in order to spark creativity and enthusiasm among co-workers and increase enrollment and retention for graduate and doctoral program recruitment • Ensured that each Counselor successfully hit their qualitative monthly goals (Work Ethic, Flexibility & Perseverance, Character, Job Knowledge, Organizing & Priority Setting, Product Knowledge, Relating Skills, Student Focused Outcomes)• Developed mentoring programs, positively impacted employee attrition rates, and was part of the transition leadership team of an entire University’s relocation
Keith Lawrence Skills
Keith Lawrence Education Details
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General AssemblyUx Design -
University Of The RockiesOrganizational Leadership
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Florida State UniversitySociology
Frequently Asked Questions about Keith Lawrence
What company does Keith Lawrence work for?
Keith Lawrence works for Realift
What is Keith Lawrence's role at the current company?
Keith Lawrence's current role is Senior Product Designer.
What schools did Keith Lawrence attend?
Keith Lawrence attended General Assembly, University Of The Rockies, Florida State University.
What skills is Keith Lawrence known for?
Keith Lawrence has skills like Leadership, Sales Management, Time Management, Training, Event Planning, Leadership Development, Motivation, Admissions, Customer Service, Management, Public Speaking, Payment Card Processing.
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