Laura Gómez Gómez Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Dubai, United Arab Emirates

Artefact is a global digital consulting firm dedicated to digital transformation across the entire value chain of organisations. Key responsibilities:• Designed & implemented data-driven marketing strategies across various industries (i.e Consumer electronics, FMCG, Retail, Pharmaceutical) including customer journey mapping and identification of relevant customer segments.• Coordinated with creative & media agencies, for the launch of various flagship products, for a leading global consumer electronics brand. • Identified data requirements and opportunities for automation, improve targeting and ad personalization capabilities.• Optimised website tagging and implemented DMP for cookies collection and tracking of user's online behaviour.• Defined and validated core KPIs and provided regular mid- and final reports, collect best practices, and provide optimisations. • Developed a dashboard to get insights on all digital activities in collaboration with Data Engineers and Data scientists.• Built attribution models using Google Ads Data Hub and integrating GA, CM, DV360, Google ads & CRM data to find optimal media mix.• Led a team of data scientists and developed a purchase propensity model that clusters cookies based on predefined variables or characteristics for effective targeting and activation.

Madrid, Community Of Madrid, Spain

• Collaborated in business growth developing pitch decks & proposals (digital transformation strategy and paid media management) for +20 clients across different industries.• Designed Precision Marketing strategy for top-tier international consumer electronics client. - Managed and coordinated diverse stakeholders in 5 countries for campaign launches of various flagship devices. - Responsible for DMP management including cookies segmentation and audience building. - Used of 1st, 2nd and 3rd party data for more precise targeting, personalised customer experiences and improved return on investment (ROI) - Analysis and report marketing results to top management. • Project & technical co-lead for the first Data-driven Marketing Campaign throughout 2nd party data partnership between two business entities (top tier organisations). Deployment in 4 different countries showing high-performance results.

Madrid Y Alrededores, España

IRI is a leading provider of big data and predictive analytics that helps CPG and Retail companies to drive growth effectively.• Focus on data analytics projects to help clients maximize the return on trade investments • Develop marketing mix predictive models (pricing, promo mix, assortment, TV advertising, digital media...) to identify key factors that drive sales and conclude brand’s impactful strategies. • Produce and deliver final project presentations with results, simulations and recommendations including different audiences: marketing, trade marketing, sales departments and board of directors

Madrid Y Alrededores, España

Madird

Double Degree In Business Administration And Law

Masters In International Business & Management