Laura Gómez Gómez
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Laura Gómez Gómez Email & Phone Number

Digital Growth Lead at The Cocktail
Location: Madrid, Community Of Madrid, Spain 7 work roles 2 schools
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Current company
The Cocktail
Role
Digital Growth Lead
Location
Madrid, Community Of Madrid, Spain
Company size
1169 employees

Who is Laura Gómez Gómez? Overview

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Quick answer

Laura Gómez Gómez is listed as Digital Growth Lead at The Cocktail, a company with 1169 employees, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Laura Gómez Gómez.

Laura Gómez Gómez previously worked as Senior Digital Consultant at Artefact and Digital Consultant at Artefact. Laura Gómez Gómez holds Double Degree In Business Administration And Law from Universidad Complutense De Madrid.

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Email format at The Cocktail

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The Cocktail

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Profile bio

About Laura Gómez Gómez

Double degree in Business Administration and Law. 7+ years of consulting experience and account management (inc,. international experience) in large scale digital transformation, data analytics & data strategy.Data-driven thinker and problem solver, comfortable working with cross-functional teams, business, IT, and marketing stakeholders. Proven ability with data analysis and automation.

Listed skills include Microsoft Office, Trabajo En Equipo, Microsoft Word, Idiomas, and 2 others.

Current workplace

Laura Gómez Gómez's current company

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The Cocktail
The Cocktail
Digital Growth Lead
Madrid, ES
Website
the-cocktail.com
Employees
1169
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Company profile
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7 roles

Laura Gómez Gómez work experience

A career timeline built from the work history available for this profile.

Digital Growth Lead

Current
The Cocktail

Madrid, Community Of Madrid, Spain

Nov 2021 - Present

Senior Digital Consultant

Artefact

Dubai, United Arab Emirates

  • Artefact is a global digital consulting firm dedicated to digital transformation across the entire value chain of organisations. Key responsibilities:
  • Designed & implemented data-driven marketing strategies across various industries (i.e Consumer electronics, FMCG, Retail, Pharmaceutical) including customer journey mapping and identification of relevant customer.
  • Coordinated with creative & media agencies, for the launch of various flagship products, for a leading global consumer electronics brand.
  • Identified data requirements and opportunities for automation, improve targeting and ad personalization capabilities.
  • Optimised website tagging and implemented DMP for cookies collection and tracking of user's online behaviour.
  • Defined and validated core KPIs and provided regular mid- and final reports, collect best practices, and provide optimisations.
Feb 2020 - Jan 2022

Digital Consultant

Artefact

Madrid, Community Of Madrid, Spain

  • Collaborated in business growth developing pitch decks & proposals (digital transformation strategy and paid media management) for +20 clients across different industries.
  • Designed Precision Marketing strategy for top-tier international consumer electronics client. - Managed and coordinated diverse stakeholders in 5 countries for campaign launches of various flagship devices..
  • Project & technical co-lead for the first Data-driven Marketing Campaign throughout 2nd party data partnership between two business entities (top tier organisations). Deployment in 4 different countries showing.
Mar 2019 - Feb 2020

Consultant Analytics Solutions & Innovation

Iri

Madrid Y Alrededores, España

  • IRI is a leading provider of big data and predictive analytics that helps CPG and Retail companies to drive growth effectively.
  • Focus on data analytics projects to help clients maximize the return on trade investments
  • Develop marketing mix predictive models (pricing, promo mix, assortment, TV advertising, digital media...) to identify key factors that drive sales and conclude brand’s impactful strategies.
  • Produce and deliver final project presentations with results, simulations and recommendations including different audiences: marketing, trade marketing, sales departments and board of directors
Sep 2017 - Mar 2019

Data Quality Specialist

Iri

Madrid Y Alrededores, España

Mar 2017 - Sep 2017

Reporting Specialist

Iri

Madird

Sep 2016 - Feb 2017
Team & coworkers

Colleagues at The Cocktail

Other employees you can reach at the-cocktail.com. View company contacts for 1169 employees →

LS Lucia Salvador Rodríguez Lucia Salvador Rodríguez Colleague at The Cocktail Greater Madrid Metropolitan Area, Spain View → DC Daniel Carmona Daniel Carmona Colleague at The Cocktail Madrid, Community Of Madrid, Spain, Spain View → SM Sofía Martos Esteban Sofía Martos Esteban Colleague at The Cocktail Madrid, Community Of Madrid, Spain, Spain View → MA Mary Ann Buna Cruz Mary Ann Buna Cruz Colleague at The Cocktail Metro Manila, National Capital Region, Philippines, Philippines View → DY Dvir Yulzaro Dvir Yulzaro Colleague at The Cocktail Greater Milan Metropolitan Area, Italy View → AL Arena López Arena López Colleague at The Cocktail Valledupar, Cesar, Colombia, Colombia View → MP María Parreño María Parreño Colleague at The Cocktail Greater Madrid Metropolitan Area, Spain View → PL Paula López Peña Paula López Peña Colleague at The Cocktail Madrid, Community Of Madrid, Spain, Spain View → AL Almudena López Martín Almudena López Martín Colleague at The Cocktail Madrid, Community Of Madrid, Spain, Spain View → AM Adrian Moreno Adrian Moreno Colleague at The Cocktail Lloret De Mar, Catalonia, Spain, Spain View →
2 education records

Laura Gómez Gómez education

Masters In International Business & Management

Jyväskylä University School Of Business And Economics (Jsbe)
FAQ

Frequently asked questions about Laura Gómez Gómez

Quick answers generated from the profile data available on this page.

What company does Laura Gómez Gómez work for?

Laura Gómez Gómez works for The Cocktail.

What is Laura Gómez Gómez's role at The Cocktail?

Laura Gómez Gómez is listed as Digital Growth Lead at The Cocktail.

Where is Laura Gómez Gómez based?

Laura Gómez Gómez is based in Madrid, Community Of Madrid, Spain while working with The Cocktail.

What companies has Laura Gómez Gómez worked for?

Laura Gómez Gómez has worked for The Cocktail, Artefact, and Iri.

Who are Laura Gómez Gómez's colleagues at The Cocktail?

Laura Gómez Gómez's colleagues at The Cocktail include Lucia Salvador Rodríguez, Daniel Carmona, Sofía Martos Esteban, Mary Ann Buna Cruz, and Dvir Yulzaro.

How can I contact Laura Gómez Gómez?

You can use AeroLeads to view verified contact signals for Laura Gómez Gómez at The Cocktail, including work email, phone, and LinkedIn data when available.

What schools did Laura Gómez Gómez attend?

Laura Gómez Gómez holds Double Degree In Business Administration And Law from Universidad Complutense De Madrid.

What skills is Laura Gómez Gómez known for?

Laura Gómez Gómez is listed with skills including Microsoft Office, Trabajo En Equipo, Microsoft Word, Idiomas, Microsoft Excel, and Google Analytics.

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