Laura Greene Email & Phone Number

Dublin, County Dublin, Ireland

Spanish Point is one of Ireland’s leading indigenous tech companies with three core focus areas:• The global music industry, through our market leading Matching Engine product.• European SaaS providers through our innovative SMART AIM Library product and our associated SMART AIM Framework services.• Digital transformation services for medium to large commercial and public sector organisations in Ireland, through our partnership with Microsoft.

Ireland

• Non-Executive Director on the Board of Directors• Launched new Organisation Strategy for Leinster Hockey Association (2023-2026)• Formal review and evaluation of all revenue generation streams, brand, marketing, PR and communications functions.

Dublin, County Dublin, Ireland

• Clients included Financial Services, Global Utilities Business, American-Dutch Beverage Company, Sports and Entertainment Sectors• Brand Strategy and Campaigning• Commercial Strategy and Sponsorship• Market Intelligence, Research and Competitor Analysis• Client Workshops and Consultation• Client and Stakeholder Relations

Dublin, County Dublin, Ireland

• Proposition and Campaign Strategy Development• Brand ROI Analysis• Corporate Marketing and Consumer Communications

London, England, United Kingdom

• Senior Leadership• Cross-functional Team Leadership and Inspiration• Industry Leadership and Advocacy• Brand Vision Setting & Steering across the full business• Budgets and Revenue (£4.5 million revenue, £6.5 million turnover)• Consumer Insight and Brand Strategy• Brand Development and Business Planning• Brand Health Tracking (NPS, awareness, affinity)• Brand Activation and Campaigning• Marketing and Paid Media• PR and Brand Communications• Events and Sponsorships• Client / Partner Engagement and Retention• Crisis Communications• Digital and Content Marketing• Creative and Design• Technology and Innovation• Digital Platform Optimisation for website and app• SLAs and tender processes for Large Agency ContractsLeader of marketing function (20+ in-house and contract staff, 4 external agencies, third party service providers). Acquired by Y11 Sport & Media and currently managed under Motiv Sports (formerly LimeLight Sports).

London Area, United Kingdom

• Senior Leadership• Revenue forecasting (P&L level)• Budget creation• Industry leadership and agenda-setting• Brand Strategy and Development• Marketing and Communications• Digital and Data Strategy and Planning• Customer Experience and Product Strategy• Department Operations• Cross-functional collaboration• Stakeholder communicationLeader of full department. Promoted from Head of function to director-level in September 2021. Transition required enhanced presence to engage teams and external industry partners.

London, England, United Kingdom

• Senior Leadership Team (Virgin Sport)• Consumer Insights and Brand Strategy• Brand Marketing and Communications• Brand Health Tracking and Longevity• Paid Media and Customer Acquisition• Digital Platform Optimisation and Sales• Department Operations• Stakeholder engagement• Responsible for achievement of brand and business goals• Fostered brand innovation programmes (ESG, DEI, new technologies, trend analysis)• Brand reputation management and crisis communicationsSenior Leadership Team member and Head of Brand and Marketing for Virgin Sport, reporting on brand equity growth to Virgin Sport CEO, Virgin Management Brand Board and Virgin Management Board of Investors. Leveraged audience insights and consumer research to make decisions for brand positioning and architecture, proposition development, pricing strategy, brand narrative development, visual identity development and to tailor campaign creative / content for high-value target customer segments. Responsible for department that delivered brand activation, marketing campaigns and PR, revenue generation, brand strategy, change management, digital transformation and crisis communications.

London, England, United Kingdom

• Brand guardian• Creative strategy• Paid media strategy• Brand planning• Consumer insight and market analysis• Budget ownership (multi-million)• Global market advisory (brand identity, paid media)• Brand activation paid media advisoryPaid media manager and brand guardian for Live Nation’s 14 biggest music festivals all across Europe. Liaised on visual identity approvals for trademarked brands in Germany, Spain, Australia and Japan. Brand activation strategy for music festival sponsorships. Developed creative strategy based on audience insights, resulting in increased brand consideration and customer conversions. Responsible for market analysis, customer profiling, audience insights, competitor research, and implementation of new advertising technologies/platforms.

Dublin, County Dublin, Ireland

• Global brand launches (North America, Asia, Europe)• Management across multiple teams• Brand architecture review for global business expansion• Visual identity and logo creation• Tone of voice creation• Content strategy• Digital brand implementation• Central planning for press, B2C marketing, product development, B2B growth, and B2B sales teams

Sustainable Marketing, Media And Creative

Marketing, Financial Accounting, Managing Social & Human Capital

English Language And Literature

Music Theory And Composition

Piano Performance

Violin Performance