Mun Lay Lau Email & Phone Number

Malaysia

- Focus on corporate investment- Optimising the 2 most essential assets: (Financial Capital and Human Capital)- Planning and executing company cash management solution

Malaysia

- Recruiting, screening, and training new consultants- Drive sales of the team to achieve goals

Malaysia

- Analyze clients’ financial statuses (e.g. income statement, cash flow statement)- Customize financial plans according to client's changing needs- Help clients implement their plans in order to achieve their financial goals

Australia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Malaysia

Kuala Lumpur, Malaysia

Working Experience: Position Title : Business Development Manager Company : Asian Sourcing Link Malaysia Sdn Bhd Specialization : Business DevelopmentDuration : Oct 2013 – Sept 2015Key Achievements: New Business Startup: Set up new office in Malaysia to provide better services to global clients. Reduced the time required to respond to client requests and improve client satisfaction through resolving client enquiries. Cost Control: Managed the end to end process from sourcing to logistics of goods.  Increase Revenue: Get in new accounts through generation of leads with competitive price.  Business Development: Prospect for potential new clients and turn this into increased business. Key Responsibility: Accountable for heading up business expansion in Malaysia as well as continued expansion among existing global clients. Building relationships with existing clients in an attempt to increase their current spend/ purchase. Customize and develop products based on client’s requirement and strive to exceed client’s expectation with good quality product and keeping the cost low.  Drive more sales through both new and existing clients. Create, negotiate and close commercial agreements. To work closely with regional team to negotiate with factories for the best commercial terms, and ensure compliance of contract. Having up-to-date knowledge of corporate gifts and premiums market, monitor trend and competitors to stay ahead of competition.  To be instrumental in devising and implementing the strategy for meeting sales target.

Selangor, Malaysia

Key Achievement:1. Revenue Uplift: Managed, procure, and expand AirAsia merchandise portfolio from RM4.8mil worth of product to RM12mil (150% revenue increase) in 3 years. Successfully increase AirAsia per-guest-spend by 15% YoY.2. Cost Control: Streamlined end-to-end AirAsia merchandise ecosystem, hence, successfully bring down the cost of logistic, operation and resources, by 5%3. Warehouse automation and migration: Key contact person for major warehouse migration and system automation.4. Product Customization: Customize AirAsia product portfolio based on data intensive market survey and customer behavioral study. 5. Traveler-Centric products concept: Initiated and carried through the “Best Travel Experience with AirAsia” concept by continuously improvising travel-related products6. Strategic Partnership: Manage AirAsia external partnership with established brand collaboration from electronic to cosmetic and fashion. Example: SKROSS, MiLi, LePow, Silky Girl, Hypergear, Fantasia, Simplisiti, Daiichi, Barry Smith, etc7. Multi-channel Expansion – Prebook : Incorporate AirAsia merchandise purchase into Regional AirAsia flight booking portal (www.airasia.com). To date, pre-book revenue alone contributes 10% of the entire merchandise sales. 8. Regional Role (ASEAN Countries) – Manage and streamline product portfolio & revenue across other AirAsia Airlines (Malaysia, Philippines, Thailand, Indonesia, Japan, AirAsia X – Long Haul Flight)Key Responsibility:1. Makes final decisions on In-Flight and AAMS (AirAsia Megastore) purchases for all 6 airlines. To communicate with all AOCs , review product roadmap and ensure the procurement to selling process is managed end to end.2. Accountable for regional merchandising, able to make tactical buying decision, source, evaluate and recommend potential merchants and conduct merchant performance reviews, calculate cost of products.3. Pricing negotiation4. Quality Control & Assurance5. Marketing Planning and Promotions

Key Achievement:----------------------------1.Launched Swiss biscuits in Singapore to expand the consumption of Ovaltine beyond the beverage sector.2.Launched Ovaltine 3 in 1 Crunchy in December 08 and managed to grow the volume of 3 in 1 category by 24%.3.Exposure to different business operating mechanisms through acquiring more business units, namely Ovaltine food service business. This channel is started in Oct 2006 under distribution of F&N Dairies (M) Sdn Bhd. Managed to achieve 114% distribution vs target set (Phase 1-Oct’06 to Jan’07).4.Excellent achievement with tremendous growth of 22% for Ovaltine in year 2008 against 2007 by working together with distributor in fixing fundamentals i.e. distribution drive, merchandising and executing trade promotion activities. 5.Increase Twinings tea business in Singapore by 29% in 09 vs 08 despite the fact that Singapore GDP projected to contract to 2-5% in first half year of 2009.6.June 09 NPD in Fruits & Herbal infusion has helped to further propel the sales and Twinings owns the category in Singapore. In Euromonitor internationalFruit/herbal tea posts the strongest off-trade volume growth of 8%, however, Twinings has outgrew market trend with strong double digit growth.7.Successfully planned and executed marketing plans to achieve outstanding outcomes under tight budget control (08/09 A&P spending vs net sales, 13% for Ovaltine and 19% for Twinings)Key Responsibility:----------------------------1.Briefing and working closely with advertising agency and media buyer on creative direction for POSM and press ad insertions.2.Work with key account managers and sales managers on implementation of channel specific promotions. 3.Lead in development & implementation of the Marketing Plans strategized for Ovaltine Singapore, Ovaltine Malaysia (Food service channel), Twinings Singapore & Malaysia.4. Strategize to synergize with company’s objectives.5. Effective management of A&P budget & inventory management.

1. Trade Marketing Strategy & Promotion a. Develop the channel strategy both in modern trade and traditional trade channel including Pronet system to meet the set objective of the brand. b. Identify new channel opportunity for the brand & develop necessary plan and tool for the market entry. c. Develop an in-store promotion campaign that deliver the set brand objective and strategy.2. Trade Execution & Control a.Manage the execution of the trade plan through the distributors and task force. b.Monitor the effectiveness of the plan vs set objective and KPI. c.Monitor monthly and YTD trade spending budget effectively. d.Sourcing and develop the relevant premium and POS materials to support the channel plan. e.Co-ordinate with distributor to do the monthly rolling forecast.3. Distributor Management a.Provide direction on the trade execution on the distributor. b.Coordinate with consumer marketing in enlisting new product launch into trades including sales and distribution criteria, in store activity and trade presentation kits. c.Organize a monthly review with distributor and provide a necessary corrective action plan. d.Conduct a reasonable market visit to monitor the performance of the brand, distributor and ensure the effectiveness of the campaign. e.Sales force co-ordination for the target allocation and monthly trade & consumer promotion. f.Monitor and control the trade spending by channel against the total budget.4. Performance Management a.Meet targets of b.Ex- factory and distributor Sales c.Distribution target by channel d.Trade Spending as % of sales

1. To plan and implement strategic marketing to achieve the business objectives2. Coordination internal resources for service delivery and monitoring customer satisfaction to ensure quality service is provided3. Responsible for the formulation and implementation of annual Brand Plans to meet the brand objectives.4. Responsible for the on-going management of advertising and promotional (A&P) support for the brand.5. Monitor the performance of the assigned brand against marketing and operational plans and recommend remedial action on shortfalls.6. Contribute to the development of creative strategies to effectively communicate brand values and propositions.7. To lead, motivate, coach, train and inspire the promoters.

1. Establishment sales target/objectives in align with the company goals and principal goals.2. Establishment of business plans/ marketing plans to drive the achievement of the preset target.3. Provide marketing support to ensure the achievement of the sales target.4. Coordinating and monitoring execution of promotional/ marketing plans.5. Be “ALERT” on competitor movement to capitalize on market dominance and gain competitive edge. 6. Managing the Stock Inventory. 7. Managing the Advertising & Promotion Fund to optimize A & P through marketing and sales programs to achieve sales forecast. 8. Working closely with principal on the planning and execution of the trade related activities.

1. Handling international health food drink—Ovaltine, which I have to monitor the sales and to ensure sales target is met.2. Work closely with all areas and channels in store check and implementation of promotion.3. Report and observe all competitors’ activities in the market.4. Monitor and coordinate wet sampling at promoter stations and special events. To train, monitor and motivate promoters.5. To coordinate with suppliers and office correspondence.

1. Handling Za (New York) Cosmetics & Skincare, which I am responsible for achieving monthly sales for key accounts in regions of KL, Selangor, Malacca and Johor, collect payment, arranging promotions with dealers; opening new counters; etc.2. Involved in sell-in/stock top-up/merchandising/ arranging promotion with dealers/manpower planning/ sales reporting and promoters' training.3. Ensuring the execution/ implementation of the promotional activities effectively.4. Implementing and executing new merchandising guidelines at the trade.5. Strengthening and enhancing the business relationship with the trade.

Oversee the retail outlet, which I am responsible for product merchandising, sales floor display, customer service, staff training, etc in order to ensure day-to-day operations of the store run smoothly.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General