Laura Shaw

Laura Shaw Email and Phone Number

Marketing Specialist / Team Leader / Project Manager / Deliverer / Coach / Mentor / Negotiator and Skilled Communicator. @ TÜV SÜD
Laura Shaw's Location
Red Bank, New Jersey, United States, United States
Laura Shaw's Contact Details

Laura Shaw work email

Laura Shaw personal email

n/a
About Laura Shaw

Hello, I'm Laura, a seasoned international marketing leader known for my adeptness in bringing innovative products and services to market, from inception to fruition, across both the B2B and B2C realms. I am passionate about working for organizations that do good work and add value to lives and the planet through sustainability. My B2B and B2C experience ranges from planning and initiating sustainability campaigns like the UK Government and the London 2012 Olympics to marketing a best-in-class fertility monitor for a start-up, helping women struggling to conceive naturally. I am currently working for TÜV SÜD, helping to promote our services in EV battery testing and inspection for the Americas. I have a proven track record of driving success in competitive landscapes. I take pride in nurturing and empowering teams, fostering a collaborative environment where creativity thrives and individuals flourish. My mentorship approach aims to achieve immediate goals and cultivate future leaders within the organization.My strategic acumen is crucial, enabling me to develop comprehensive plans that align with overarching business objectives. I excel in brand management, product marketing, digital strategies, PR, advertising, and project management. My stakeholder management skills ensure seamless execution and alignment across departments.Outside work, I'm an avid explorer, whether traversing new destinations, scaling heights through rock wall climbing, strength training through Pilates and Pure Barre classes, playing Disc Golf, or pushing my limits with running/walking. And, of course, I always make time to savor life's finer moments with a glass of good Scotch. ;) I love to laugh and am an excellent friend and mentor. I am deeply committed to continuous learning and growth. I am always seeking new opportunities to expand my expertise and make meaningful contributions to the organizations I serve. This dedication to learning ensures that I am always at the forefront of industry trends and ready to adapt to new challenges. Let's connect and explore how to collaborate to achieve our mutual goals.

Laura Shaw's Current Company Details
TÜV SÜD

Tüv Süd

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Marketing Specialist / Team Leader / Project Manager / Deliverer / Coach / Mentor / Negotiator and Skilled Communicator.
Laura Shaw Work Experience Details
  • Tüv Süd
    Marketing Manager - Transportation, Mobility And Events Supervisor
    Tüv Süd Apr 2024 - Present
    Munich, Germany, De
    In this newly promoted role, I am carving out the Americas Events Team, which supports all our Americas tradeshows and webinars with two direct reports. This is in addition to my current responsibilities supporting the Transportation and Mobility team for the Americas.
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  • Tüv Süd
    Marketing Manager - Brand And Communications
    Tüv Süd Mar 2023 - Apr 2024
    Munich, Germany, De
    Thrilled to serve as the Marketing Manager - Brand and Communications at TÜV SÜD, a global leader in testing, inspection, and certification services. In this role, I lead strategic initiatives to enhance our brand presence and communication strategies, ensuring alignment with our mission and values. Leveraging my expertise in brand management, digital marketing, PR, and advertising, I spearhead campaigns that resonate with our target audience while maintaining consistency and integrity across all channels. Collaborating closely with cross-functional teams, I drive impactful projects from conception to execution, delivering measurable results and fostering stakeholder engagement. Excited to contribute to TÜV SÜD's continued success and reputation for excellence in the industry.
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  • Jubilant Radiopharma
    Senior Marketing Communications Manager
    Jubilant Radiopharma May 2022 - Mar 2023
    Yardley, Pa, Us
    As a Senior Marketing Communications Manager, I brought a wealth of experience and expertise to the table, driving impactful strategies and campaigns that elevated brand visibility and engagement. With a keen understanding of market dynamics and consumer behavior, I was instrumental in developing and executing integrated marketing communication plans that resonated with target audiences. My responsibilities encompassed crafting compelling messaging, overseeing the implementation of various marketing channels, and analyzing campaign performance to optimize results. Through my leadership, we achieved notable milestones, including successful tradeshows which increased brand awareness, and strengthened customer relationships. I thrived in dynamic environments, collaborating closely with stakeholders to align marketing efforts with overarching business objectives.
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  • Vio Healthtech
    Sr Commercial Manager / Chief Marketing Officer
    Vio Healthtech Jun 2013 - May 2022
    Old Saybrook, Ct, Us
    As the Commercial Manager, I spearheaded all B2B and B2C initiatives, with a focus on launching OvuSense / OvuCore and OvuFirst fertility monitors, regulated Class II Medical Devices, across key markets including the UK, USA, Canada, Europe, and Australia.My role involved strategic planning, project leadership, and cross-functional collaboration to ensure successful product launches and market penetration. I thrive in dynamic environments and excel at developing comprehensive marketing strategies, managing stakeholder relationships, and driving results-driven campaigns.Passionate about innovation and making a positive impact in healthcare, I leveraged my expertise to navigate regulatory requirements, optimize marketing processes, and drive continuous improvement.My experience at Fertility Focus Ltd. has equipped me with invaluable insights into the healthcare industry and a deep understanding of the complexities of launching medical devices. I am eager to leverage my skills and expertise in my next role, driving growth and success for a forward-thinking organization.
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  • Wrap
    Head Of / Programme Area Manager - Engaging Consumers In Recycling
    Wrap Sep 2009 - May 2012
    Banbury, Gb
    In my role at WRAP, I had the privilege of collaborating with retailers, brands, local governments, and charities to develop comprehensive campaigns aimed at the British consumer, with a focus on promoting behavior change.One of the highlights of my career was serving as the WRAP communication lead for LOCOG during the London 2012 Olympics. In this role, I provided invaluable insights and advice on recycling communication planning and messaging for the Games. It was an honor to contribute to such a prestigious event, and I was humbled to receive the 'Sustainability Award' from LOCOG in recognition of our efforts in recycling communication.I thrive on leveraging data-driven insights to inform and tailor marketing strategies that resonate with target audiences, driving meaningful change and achieving tangible results. With a keen eye for collaboration and a commitment to sustainability, I am dedicated to making a positive impact through innovative and impactful marketing communications initiatives.
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  • Wrap
    Head Of Recycle Now Campaign
    Wrap Aug 2008 - Sep 2009
    Banbury, Gb
    I've had the privilege of managing the esteemed RECYCLE NOW brand and campaign in the United Kingdom. In this role, I held the reins of responsibility for crafting and executing our above-the-line advertising strategy, overseeing the budget, and leading a dedicated team of four professionals.Being at the helm of such a high-profile campaign was both exhilarating and rewarding. It allowed me to leverage my strategic prowess to drive impactful messaging that resonated with our target audience and fostered positive behavior change towards recycling practices.With meticulous attention to detail and a commitment to excellence, I navigated the complexities of managing a renowned brand and campaign, ensuring that every aspect of our advertising efforts aligned with our overarching goals and objectives.Leading a talented team, I fostered a collaborative and supportive environment where creativity flourished, and innovation thrived. Together, we worked tirelessly to deliver compelling campaigns that not only captured attention but also inspired action.I'm proud of the contributions I've made to the RECYCLE NOW campaign and the positive impact we've had on promoting sustainable practices across the UK.
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  • Brita Gmbh
    Marketing Communications Manager - 12 Month Maternity Cover
    Brita Gmbh Aug 2007 - Aug 2008
    Taunusstein, De
    I had the privilege of spearheading a transformative project during my tenure: securing in-store placement for the national cartridge recycling scheme for BRITA's recycling program. In collaboration with leading retailers such as Tesco, Waitrose, Sainsbury, and Argos, I navigated the intricacies of securing prime placement for recycling point-of-sale materials within their stores.Leading this initiative, I ensured that every UK consumer lived within 5 miles of a recycling point-of-sale, making it convenient and accessible for individuals to participate in BRITA's recycling program. This strategic placement not only bolstered environmental sustainability efforts but also contributed to a noticeable uplift in footfall for the participating retailers throughout the launch period.Through strategic negotiation, collaboration, and effective project management, I successfully drove the implementation of this nationwide recycling initiative, leaving a lasting impact on both the retail landscape and environmental consciousness.I'm immensely proud of the positive outcomes achieved through this project and remain committed to leveraging my skills and expertise to drive impactful change in future endeavors.
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  • Hasbro Europe
    European Marketing Communications Manager
    Hasbro Europe 2005 - 2007
    Pawtucket, Ri, Us
    I had the honor of serving as the European lead for cross-marketing promotional communication projects on behalf of 19 Hasbro markets. In this newly created position, I was entrusted with fostering collaborative initiatives that spanned across multiple markets, leveraging my expertise to drive impactful promotional campaigns.One of the highlights of my tenure was managing the Pan-European 'My Little Pony 25th Anniversary' promotional activity and party at Disneyland Paris. From conception to completion, I spearheaded this multifaceted project on behalf of Hasbro UK, Hasbro Germany, Hasbro Slovenia, Hasbro France, and Hasbro Italy, ensuring seamless coordination and execution across diverse markets.This milestone event showcased my ability to navigate complex cross-border collaborations and deliver exceptional results that resonated with audiences across Europe. By leveraging strategic partnerships and innovative marketing strategies, we successfully celebrated this iconic anniversary in grand style, leaving a lasting impression on fans and stakeholders alike.I'm immensely proud of the achievements attained during my time in this role and remain committed to driving impactful cross-market initiatives that resonate with audiences on a global scale.
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  • Laura Underwood - Consumer Marketing Consultant
    Consultant
    Laura Underwood - Consumer Marketing Consultant 2002 - 2005
    I had the privilege of consulting for Creativity International (Dudley) and Open Mind Productions, where I played a pivotal role in transforming and expanding Creativity's product offering, packaging, and brand identity.During my consultancy, I implemented strategic initiatives that redefined Creativity's product portfolio and enhanced its visual identity, leading to increased opportunities and incremental sales. By collaborating closely with key stakeholders and leveraging consumer insights, I drove meaningful changes that resonated with the target audience and positioned Creativity for sustainable growth.Through innovative product development, packaging redesign, and brand revitalization efforts, we were able to capture new market segments and strengthen Creativity's competitive position in the industry. The results speak for themselves, with tangible improvements in sales performance and market visibility.I am proud to have been part of this transformative journey and remain committed to leveraging my expertise to drive positive change and unlock new opportunities for brands seeking to thrive in today's dynamic marketplace.
  • Gund
    Director Of New Product Development
    Gund 2001 - 2002
    I had the privilege of managing a dynamic marketing and design team of 7 at GUND, an international toy company renowned for its high-end plush and infant toys. In this role, I led the charge in developing new product lines from concept to production, harnessing the creativity and expertise of my team to deliver innovative and captivating toys to market.Overseeing the entire product development lifecycle, I collaborated closely with cross-functional teams to ensure seamless execution and alignment with GUND's brand vision and standards of excellence. From ideation and design to manufacturing and marketing, I was dedicated to delivering products that delighted customers and drove business growth.While my time at GUND was immensely rewarding, I made the decision to resign in order to marry and relocate to the UK. Though my journey with GUND has come to an end, I carry with me the invaluable experiences and lessons learned, and I look forward to applying my skills and passion for creativity in new and exciting opportunities.
  • The Just Group (Uk) Holdings Ltd
    Marketing Manager
    The Just Group (Uk) Holdings Ltd 2000 - 2001
    During my tenure, I spearheaded the entire toy and product development process while overseeing all marketing and promotional efforts for a leading organization in the United States. My role involved conceptualizing, developing, and launching four innovative product lines, each of which contributed significantly to the company's sales growth. Additionally, I took charge of orchestrating high-impact promotions and marketing campaigns, serving as the driving force behind the successful launch of the 'Butt Ugly Martians' event in New York City. This event not only garnered attention from key retail buyers but also translated into substantial follow-through sales for our products. My ability to manage projects from inception to execution, coupled with my strategic approach to marketing and product development, played a pivotal role in achieving tangible results for the organization.
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  • Meritus Industries / Dsi Toys, Inc.
    Marketing Manager - New Product Development
    Meritus Industries / Dsi Toys, Inc. 1997 - 2000
    In my capacity as the manager of the marketing and new product development team, I took charge of orchestrating the successful development and launch of exclusive doll product ranges for prominent retailers such as Toys R Us, Walmart, and Target. Through effective team management and strategic planning, we ensured that all projects were delivered on time and within budget constraints. These exclusive product ranges not only met the diverse needs of our retail partners but also resonated with their target customers, resulting in impactful sales outcomes. My leadership in overseeing both the marketing and product development aspects played a crucial role in achieving these milestones and strengthening the partnerships with key retailers.
  • Simplicity Pattern Company
    Marketing Manager - Crafts And Toys
    Simplicity Pattern Company 1994 - 1997
    Us
    In my role as the lead for developing and creating new product lines and business opportunities, as well as overseeing promotional marketing efforts, I played a pivotal role in driving growth for Simplicity. I spearheaded the development and launch of innovative product ranges, strategically securing first-time placements in renowned retailers such as JCPenney and Target. These initiatives not only led to significant incremental sales but also fostered long-term relationships, evidenced by return business from the same retailers in the subsequent year. My ability to identify market opportunities, conceptualize compelling products, and execute impactful marketing strategies has been instrumental in achieving tangible results and expanding Simplicity's footprint in the industry.
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  • Shelcore Toys, Inc.
    Marketing Manager
    Shelcore Toys, Inc. 1992 - 1994
    Lead for developing the water toys and swim product lines for Shelcore Toys.

Laura Shaw Skills

Management Strategy Program Management Advertising Leadership Product Marketing Sustainability Stakeholder Engagement Project Planning Customer Insight Stakeholder Management Negotiation Budgets Change Management Marketing Sustainable Development Project Management Media Relations Account Management Marketing Communications Digital Marketing Brand Management Marketing Strategy Content Marketing Web Content Event Management Business Strategy Sales Recycling New Business Development Workshop Facilitation Coaching Strategic Partnerships Team Management Product Development Content Strategy Business Development Team Leadership Sustainable Business Retail Business Planning Waste Online Marketing Waste Reduction Public Relations Social Media Marketing Waste Management Contract Negotiation Brand Development Management Consulting

Laura Shaw Education Details

  • Montclair State University
    Montclair State University
    General

Frequently Asked Questions about Laura Shaw

What company does Laura Shaw work for?

Laura Shaw works for Tüv Süd

What is Laura Shaw's role at the current company?

Laura Shaw's current role is Marketing Specialist / Team Leader / Project Manager / Deliverer / Coach / Mentor / Negotiator and Skilled Communicator..

What is Laura Shaw's email address?

Laura Shaw's email address is la****@****sud.com

What schools did Laura Shaw attend?

Laura Shaw attended Montclair State University.

What skills is Laura Shaw known for?

Laura Shaw has skills like Management, Strategy, Program Management, Advertising, Leadership, Product Marketing, Sustainability, Stakeholder Engagement, Project Planning, Customer Insight, Stakeholder Management, Negotiation.

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