-Act as the account lead across ten clients: rewardStyle/LIKEtoKNOW.it, Ashley Stewart, DUBGEE, Eone, Roadway Moving, ARI, Combat Gentleman, eShakti, Measure & Made, and MVP Collections-Develop and oversee the execution of innovative yearly and project-based press strategies to maximize client exposure-Conceptualize and steer the story around press events, business launches, runway shows (Miami Fashion Week)

-Act as the daily contact for clients and media on behalf of varying brands including, Longchamp, Amazon Fashion, Lulu Frost, Monica Vinader, Novis, Morgenthal Frederics, Rachel Zoe, Draper James, Jenni Kayne, Jerome Dreyfuss, Amour Vert, Claudie Pierlot-Directly support Fashion Directors and Vice Presidents to plan, develop, and manage client expectations and projects -Develop tailored client strategies and proposals to build and increase brand awareness -Promote news and feature stories to the media on upcoming projects, collaborations, events and shows-Secure strategic press coverage in national, international and regional magazines, newspapers, television, and online media outlets-Event management for New York Fashion Week fashion shows and presentations; coordinating with international offices in consideration of global objectives -Conceptualize and coordinate product launches, store openings, and events -Create and distribute press releases and media alerts to targeted media-Organize, analyze and evaluate US media coverage for all clients -Oversee four assistants on all aspects of client workload

-Initiated PR activity for fashion/lifestyle accounts and events for the following brands: Amour Vert, Robert Rodriguez, ELEVENPARIS, Folli Follie, Burning Torch, Maggie London, ASTARS, ASbyDF-Communicated and encouraged key editorial coverage in top tier publications-Maintained client editorial reports as well as weekly and monthly activity reports-Created and distributed seasonal look books; created and disseminated bi-weekly hotsheet blasts to key long lead and short lead print and online publications-Secured press coverage in national and regional magazines, newspapers, and online media outlets-Developed and cultivated relationships with fashion editors, stylists, and bloggers-Coordinated editor/VIP gifting-Oversaw two Assistant Account Executives to insure they met deadlines and facilitated all requests-Managed all aspects of client events from concept to execution-Assisted in all aspects of backstage lists, press interviews, and check-in for beauty brands sponsoring New York Fashion Week runway shows and presentations

-Initiated PR activity for fashion accounts including the following brands: Simone Rocha, Bonpoint, Smythson, Revillon, Fogal, Casadei, Sergio Rossi, Celine-Communicated and encouraged key editorial coverage in top tier publications-Compiled, maintained, and distributed editorial reports and press clippings to clients-Created and distributed seasonal look books-Liaised with international offices (London, Paris, Milan), clients, and the media to ensure sample requests were facilitated in a timely manner -Coordinated editor/VIP gifting-Created and disseminated bi-weekly hotsheet blasts to key long lead and short lead print and online publications-Fielded and facilitated all VIP requests/loans directly with celebrity stylists-Assisted in all aspects of New York Fashion Week runway shows and presentations-Prepared and maintained pre and post-event coverage as well as post-event reporting