Laura Arnold Email & Phone Number

Auckland, New Zealand

Responsible for developing and executing strategy for portfolio marketing activities from product launches and brand building via story-telling to effective retail campaigns that align with eCommerce priorities. Cross-channel including search, social (paid and organic), editorial, programmatic, digital direct buys and all offline media.

Responsible for managing all customer events; leveraging sponsorships and brand ambassador partnerships; creating engaging content for MB owned platforms; delivering campaigns and ensuring the accurate amplification of the MB brand throughout the retailer network.

Auckland, New Zealand

During my time as Partnerships Manager - News and Entertainment at NZME I was responsible for managing an extensive portfolio of sponsored properties across print, radio and digital brands with the primary purpose of growing audience, creating engaging content and generating revenue. Key responsibilities included:- Complete execution of partnerships in the entertainment category - Negotiation of new and renewed partnerships to ensure benefits achieve strategic imperatives -… Show more During my time as Partnerships Manager - News and Entertainment at NZME I was responsible for managing an extensive portfolio of sponsored properties across print, radio and digital brands with the primary purpose of growing audience, creating engaging content and generating revenue. Key responsibilities included:- Complete execution of partnerships in the entertainment category - Negotiation of new and renewed partnerships to ensure benefits achieve strategic imperatives - Leading effective leverage plans to maximise opportunities and generate rich, engaging content and/or create incremental revenue - Successful collaboration with numerous stakeholders both internal and external to ensure partnerships are leveraged effectively Show less

Auckland, New Zealand

As the sponsorship and events manager for the publishing arm of NZME I was responsible for managing and leveraging a portfolio of sponsorships and media partnerships for The New Zealand Herald and products within the Herald portfolio.I also planned and managed a calendar of consumer events including the Viva Sessions and the Pride of New Zealand Awards, which were launched successfully in 2014.

London, United Kingdom

During my time at Readers Digest UK I was responsible for managing traditional direct marketing campaigns while researching and implementing new customer acquisition opportunities.

Auckland, New Zealand

As the Marketing Executive at Healthy Life Media I was responsible for assisting the General Manager in planning and implementing annual marketing plans for Healthy Food Guide magazine, numerous recipe books and a calendar of company owned exhibitions.