Laura B.

Laura B. Email and Phone Number

Product Marketing Specialist with Diverse Marketing Skillset @ ScalePad
vancouver, british columbia, canada
Laura B.'s Location
Vancouver, British Columbia, Canada, Canada
About Laura B.

PMA Certified Product Marketer in B2B SaaS. I have experience working in many roles of marketing in both agency and internal team capacities. Former Social Media Manager & Digital Marketer with experience working in the marketing and advertising industry. Digital communications professional skilled in content writing, editing, digital marketing, social media management, and paid web/social advertising.

Laura B.'s Current Company Details
ScalePad

Scalepad

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Product Marketing Specialist with Diverse Marketing Skillset
vancouver, british columbia, canada
Website:
scalepad.com
Employees:
49
Laura B. Work Experience Details
  • Scalepad
    Product Marketing Specialist
    Scalepad Apr 2023 - Present
    Vancouver, British Columbia, Canada
  • Scalepad
    Marketing Communications Specialist
    Scalepad Apr 2021 - Present
    Vancouver, British Columbia, Canada
  • Western University
    Digital Content Coordinator
    Western University Jul 2018 - Jun 2020
    London, Ontario
    Working within the Marketing Department and collaboratively with internal partners, my duty is to provide strategy, execution and ongoing maintenance of the Division of Housing & Ancillary Services social media and related digital marketing initiatives.
  • Qode Media Inc.
    Account Manager & Content Writer
    Qode Media Inc. Jun 2016 - Dec 2017
    Toronto, Canada Area
    Qode Media is a digital marketing, SEO, and Web Design specialist company. Founded in 2011, Qode is a fully Google Panda, Hummingbird, Penguin-compliant Search Engine (SEO) and Social Media Optimization services provider.Qode Media specializes in all forms of online marketing (Low Cost SEO, Social Media, Display Ads, Email Marketing, Data Analysis) with sophisticated delivery and analytic tools to deliver the best results, quickly. Effective online marketing doesn’t just measure marketing performance, but the ability to adapt in order to improve performance. Qode Media has developed a methodology with proven results and measurable performance metrics, and continues learning and re-learning better SEO practices.My roles and responsibilities at Qode Media include:- Active account management for a variety of clients spanning many industries- Comprehensive web services- from building websites, to ongoing web management- Working with developer team to create full responsive webpages- SEO services- keyword research, strategy implementation, utilizing whitehat techniques- Providing regular service & progress reports- Writing original web content, and editing supplied content - Working with Wordpress- Social media management-social channel creation & management- Social media auditing & analysis
  • Qode Social
    Social Media Manager & Content Writer
    Qode Social Jan 2016 - Dec 2017
    Toronto, Canada Area
    Qode Social is the little brother of Qode Media. Qode Media is a digital marketing agency that specializes in SEO and graphic design, and has now expanded to meet the needs of a growing digital landscape. Qode Social is led by seasoned social media marketing experts who are committed to developing a community around your business, polishing your branding, and improving your public relations.Qode Social can offer your business or brand community building, proper access to a new demographic, and a lifejacket to swim in the digital age. Consider Qode Social to be your social media consultant of choice. Qode Social provides quantifiable results through social media analytics, and can set and reach realistic goals for your business.My roles and responsibilities with Qode Social include:- Social Media Management - social channel creation, maintenance and optimization- Social Media Auditing & analysis- Social Media Scorecards- outlining performance in quantifiable results- Managing a variety of client accounts, running several campaigns simultaneously- Curating content & creating original content - Social Channel verification- Active community building, management, and engagement- Influencer/blogger outreach for strategic partnerships with brands- Working with scheduling & automation software- Social Media Strategy- formulating the best strategy for a brand's online presence- Competitor analysis - Copy writing & editing supplied content - Writing original blog articles, adhering to brand voice - Wordpress- Social Listening
  • Pmc Specialist Recruitment Solutions
    Social Media Manager
    Pmc Specialist Recruitment Solutions Jun 2014 - May 2016
    Toronto, Canada Area
    PMC Specialist Recruitment Solutions specializes in the recruitment of Design & Construction professionals related to Buildings and Infrastructure industriesMy roles and responsibilities at PMC included:-Created and managed social media channels -Curated and sourced content from relevant sources-Posted regularly on multiple channels-Monitored interaction and engagement analytics

Laura B. Education Details

Frequently Asked Questions about Laura B.

What company does Laura B. work for?

Laura B. works for Scalepad

What is Laura B.'s role at the current company?

Laura B.'s current role is Product Marketing Specialist with Diverse Marketing Skillset.

What schools did Laura B. attend?

Laura B. attended Product Marketing Alliance, Western University.

Who are Laura B.'s colleagues?

Laura B.'s colleagues are Michelle Huang, Radius Kuntoro, Matt Yu, Mike Chiodi, Gary Tennant, Brad Veregin, Ahmed Abdulkhader.

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