Laura Marks Email and Phone Number
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I’m a mission-driven experiential learning advocate that’s spent 12+ years facilitating transformative educational experiences to support career navigation via edtech tools and immersive learning programs for college students and adults.While I'm a quintessential generalist (having worn many hats across customer success, sales, marketing, operations, and product), I get the most energy from deeply understanding customer problems and then directly advising and designing educational content to make sure they get the most value possible from the product at hand.I encourage you to connect and message me if:-You're a founder or a recruiter building an innovative company in #HRtech, #Edtech, #CorporateLearning, and #AI-You’d like to share your non-linear career story for Unstuck Project: The GeneraList Edition Series-You’d like to nerd out on the future of education and work, the gig economy, design thinking, intercultural immersion, language learning, or "digital nomading" -You just think we'd have an interesting conversation :)
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Sr. Customer Success Manager, Strategy And Cs OpsGetro 🤝Ponte Vedra Beach, Fl, Us -
Sr. Customer Success ManagerGetro Jan 2024 - PresentBoulder, Colorado, Us -
Head Of Customer ExperienceVirtually May 2022 - Apr 2023Seattle, UsBuilt and executed all client-facing functions for our seed-stage B2B edtech startup as employee #2: sales, customer onboarding, support & education, content & email marketing, user research to advise on product development, user testing & bug bashing, community management, top-of-funnel hiring, and more. Navigated product pivots - from an all in one online school builder, to an online learning data analytics platform, to a community platform for college campuses (think Next Door but for universities).Additional details:• Sales: Developed our sales playbook, implemented Close.io CRM, built out sales funnels, wrote/tested automated email flows, and closed 50+ new accounts generating $30k in ARR. • Customer Success: Developed our onboarding playbook, process, and benchmarks, managed 50+ accounts representing $65k ARR from onboarding through advocacy, nurtured and grew our top 4 accounts by 100%+ each, maintained an average 97% net retention, provided product training and advising on best practices for using our platform and managing cohort-based courses.• Customer Support & Education: Implemented our support flow and tooling (Intercom, Notion), developed and maintained all support documentation and videos, leveraged Mixapanel and Intercom data to pinpoint most common support issues and develop documentation and tool tips to decrease engineer time spent on support.• Product Marketing: Grew newsletter from 300 to 2500+ subscribers with an average 25% open rate, wrote all SEO-optimized blog content, developed marketing collateral, case studies, and infographics to drive sign-ups.• Product: Acted as voice of the customer for our product development process, conducted user research & testing, leveraged qualitative and quantitative data and insights to drive product decisions, including advocating for a product pivot that resulted in 2x our revenue within the first 6 months. -
Head Of CommunityVirtually Jan 2021 - May 2022Seattle, UsWe pivoted to a platform that provided event management, attendance tracking, and student engagement analytics (i.e. Slack engagement) for live online learning programs, cohort-based courses, and bootcamps. My responsibilities included:• Supporting customers through conducting onboarding trainings• Advising on best practices for cohort-based courses• Providing ongoing support and customer service• Writing all of our help articles, blogs, and newsletters• Establishing the Edupreneur community to support others with live online learning businesses• Working alongside the product and engineering teams to provide customer insights and inform on product development decisions -
Customer Success LeadVirtually Sep 2020 - Jan 2021Seattle, UsVirtually (tryvirtually.com) is an online school builder that brings together live conferencing, payment-processing, and student management in one place. We're fresh out of YC and ready to take the future of education world by storm. :) Whether you run a bootcamp, accelerator, or are just getting started sharing your knowledge online via live classes, feel free to reach out! https://calendly.com/virtually-demo/15min -
Program ManagerMission Collaborative Jul 2020 - May 2022Manage operations and provide expert guidance to cohorts of 50-150 career changers throughout their 4-week Career Design Fellowship experience, which is based in design thinking, positive psychology, and counseling.
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Director Of Employer EngagementParker Dewey Jun 2019 - Apr 2020Chicago, Il, UsParker Dewey is a mission-driven gig platform for college students focused on bridging the college to career gap. Its Micro-Internship model fuses elements of internship programs, gig platforms, and recruitment agencies in a way that solves for challenges in these models while maximizing benefits for all stakeholders. I was tasked with building out our enterprise offering and sales strategy as employee #3 which included the following:• Sales: Designed and implemented our enterprise sales process and playbook, built out our enterprise sales funnel in Hubspot, developed our market strategy targeting corporate clients with 100+ micro-internship packages worth an average of $50,000 each.• Customer Success: Developed our SOW client proposal and package design processes, including documentation, discovery, success metrics, and steps for vendor approval. • Product Marketing: Created collateral (1-pagers, decks, case studies) and messaging (email campaigns, blog posts, webinars, targeted landing page copy) targeting enterprise leads.During my time at Parker Dewey, I also formalized processes, including university engagement and partner onboarding, pass-offs, team meetings, management one-on-ones, pipeline discussions, and strategic planning sessions. -
Senior Program Placement ConsultantRemote Year Jul 2017 - Dec 2018Worldwide, Worldwide, Oo• Closed $1.1M gross revenue selling Remote Year programs to 50+ participants and using a consultative sales approach, managing a pipeline in Salesforce with 4,000+ leads.• Consistently met or exceeded quota, earning the Program Placement Team MVP award for 2018. • Coached 100+ clients through the pitch development process to obtain employer approval to work remotely and participate in Remote Year programs, including employees from Accenture and Unilever.• Developed and led sales trainings for new hires on overcoming objections and employer approval coaching.• Pitched, validated, and obtained approval to establish a specialized team dedicated to clients needing employer approval.• Pitched and helped research professional development opportunities for RY staff• Mentored/provided support for other team members• Represented RY Staff on multiple RY cohorts -
Graduate Fellowships:Mclarty Associates And Fontheim International May 2016 - Dec 2016McLarty Associates:•Assisted advisors to Fortune 500 companies in the pharmaceutical, oil & gas, and telecom industries on the economic and political environments in key Latin American markets. Conducted intensive primary research in Spanish and Portuguese to contribute to client deliverables related to strategic political risk and market entry.Fontheim International:•Coordinated Freedom of Association and Sustainability trainings for workers in apparel factories in Honduras and El Salvador to support labor rights, compliance, and CSR initiatives for multinational retailers.•Produced analyses for clients on a range of labor and governance issues, including human trafficking.
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FacilitatorTalk Intercultural Training Group At American University Jan 2016 - Apr 2016• Facilitated intercultural training sessions for international undergraduate students at American University to help them adapt to university life, become culturally aware, and engage in meaningful ways to understand and appreciate cultural differences.• Assisted with curriculum design.
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Outreach CoordinatorSemester At Sea / Ise Jan 2015 - Apr 2015Fort Collins, Colorado, Us•Developed events and programs for 90 international students during visits to twelve countries, including 12 international student recruitment events at select ports of call.•Managed the Semester at Sea Global Ambassador alumni engagement program, selecting and training top alumni to help recruit and advise future Semester at Sea students. -
Fulbright FellowU.S. Department Of State Feb 2014 - Nov 2014Fortaleza, Ceará, Br•Served as an instructor at the Universidade Federal do Ceará through the U.S. State Department’s Fulbright Fellowship and Brazilian Ministry of Education’s English Without Borders initiative.•Designed and led an interactive curriculum on conversational English, intercultural communication, American culture, and other topics. -
English TeacherCentro Cultural Peruano Norteamericano Oct 2013 - Dec 2013Arequipa, Arequipa, PeTaught English to primarily university students of varying levels (beginner - advanced) at an English language and cultural institute. -
Program Coordinator, Office Of Study AbroadFlorida International University Jul 2010 - Aug 2013Miami, Fl, Us• Managed the international student exchange program for 300+ students and 20+ exchange partners, including marketing, recruitment, advising, application processing, overseas support and evaluation.• Designed and led pre-departure orientations, re-entry workshops and trainings on Fulbright and Gilman scholarship applications. Developed a structured advising process and manual.• Advocated, validated, and supported the implementation of a specialist Study Abroad Advisor that worked directly with students and professors to obtain course approval. Was selected to present about this unique approach at NAFSA (Association of International Educators). • Grew our Gilman scholarship applications so significantly (300+%) that I was invited to participate in the 2012 selection panel. -
Office Assistant, Office Of Study AbroadFlorida International University Nov 2009 - Jul 2010Miami, Fl, Us• Advised students with general inquiries• Processed applications• Gave pre-departure orientations for Summer programs• Spread enthusiasm about study abroad• Assisted with any and all other office tasks -
English TeacherCulturlingua Guadalajara Jul 2009 - Aug 2009• Designed the curriculum and taught English to students aged 3-13 in a 5 week summer camp
Laura Marks Skills
Laura Marks Education Details
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American UniversityInternational Communication -
Florida International UniversitySpanish Language And Literature -
La Universidad Del SalvadorStudy Abroad -
Mcgill University
Frequently Asked Questions about Laura Marks
What company does Laura Marks work for?
Laura Marks works for Getro 🤝
What is Laura Marks's role at the current company?
Laura Marks's current role is Sr. Customer Success Manager, Strategy and CS Ops.
What is Laura Marks's email address?
Laura Marks's email address is la****@****ail.com
What is Laura Marks's direct phone number?
Laura Marks's direct phone number is +191434*****
What schools did Laura Marks attend?
Laura Marks attended American University, Florida International University, La Universidad Del Salvador, Mcgill University.
What skills is Laura Marks known for?
Laura Marks has skills like Public Speaking, Spanish, Academic Advising, Student Affairs, Event Planning, Community Outreach, Student Development, Higher Education, Teaching, Social Media, Program Development, Intercultural Communication.
Who are Laura Marks's colleagues?
Laura Marks's colleagues are Kiran M, Douglas Gabriel, Diogo Cera, Javier O., Tiffany Brackens, Thomas Hopkins.
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