Manage a team of webmarketing project managers, working on a portfolio of 20+ clients (french SMBs and international companies).SEO, SEA and social media projects.

• SEA campaigns creation and managament for various industries, from SMB to international companies (Google Ads, Facebook Ads, Linkedin Ads)• Monthly reporting and recommendations for strategic optimizations and campaigns development• Mentoring of local agencies and regional marketing teams for our top international client• SEA trainings design and delivery for internal teams and clients

As an Agency Account Strategist for Google Ads, I've provided strategic advice to a portfolio of 100 agencies (total of 150 companies on the French Market), to help them optimize and develop their Google Ads strategy.Agency consulting• Educate SEA managers and direct clients about the best way to fit Google Ads into a global marketing strategy• Share insights about new features and Google Ads best practices, to optimize existing campaigns and boost performance• Launch campaigns (Search / Display / Youtube / Shopping)Management• Team mentoring: participation in hiring process, onboarding of new team members, product training, performance review, coaching, management reporting• Team events organization

Crestcom International has been ranked four times as the World’s #1 Management Training Franchise by Entrepreneur magazine.As Crestcom's Marketing & Communication Specialist, I managed all internal communications to engage and inform employees and our 200+ franchisees about our new releases, events, and other business activities. I also provided coaching for franchisees to help them develop their local marketing strategy, and I worked on translation project management.On-going support to local and international franchisees:• One-on-one coaching to work on their marketing plan & budget using available or tailored tools and templates• Coordinating webinars to train and inform franchisees of new marketing assets, branding initiatives, and share best practices.• Creation of marketing and social media tools and templates (user guides, social media templates, print/web ads, email templates...)• Ensuring local brand consistency complianceInternal communication:• Conducting franchisees interviews to develop marketing & sales insights from the field and disseminate those insights to franchisees network.• Managing franchisees communications on the company intranet (blog articles, banners, new pages)• Emailing and newsletters (Mailchimp)Translation project management:• Improving translation processes• Coordinating translation of training modules with third parties and franchisees (French, Spanish)

Team Management:• Train new permanent and seasonal employees• Drive the team to reach qualitative and quantitative objectivesAdmin and Marketing:• Manage stock and seasonal inventories• Competition analysis• Store's bookkeeping• KPIs' analysis to provide weekly and monthly reporting for HQ• Stores partnerships for special events and seasonal offersRetail and Beauty Consulting:• Provide personalised advises to a vairety of customers : local/international customers, B2C or B2B (hotels, yachts, touristic villas...)• Apply the merchandising recommendations, and innovate on in-store animation to create a great customer experience and drive traffic

I have been working within the Marketing Team (IT and Mobile Division) developing a strong relationship with the retailers and making them expert of Samsung products to provide our final customers with an enhanced shopping experience.CRM / B2B TRAINING PROGRAM• Website management: share news, educative games, training tools, and support the retailers on a daily basis via customer service• Training events: share Samsung results and future projects, train stores managers on devices features and current promotionsAMBASSADOR PROGRAM• Create merchandising solutions for our retailers to deliver a great customer experience (in-store corners PLV, and other merchandising solutions)• Hire and train a national team of 100 Samsung Ambassadors for Samsung's “shop-in-shops”SALES REPORTING MOBILE APP • Strategically develop and launch a new mobile app for sales teams to report and analyze KPIs easily• Train sales teams on the new app and its features

10 Thousand Feet is providing qualitative and quantitative research services to franchises across Australia and New-Zealand to help them adjust their marketing strategy and grow their results. My role as a Marketing Assistant was to support the marketing specialists in their daily tasks and projects and also support Ian Krawitz, the founder of the company, expand the business by doing market researches:• Market researches (SWOT) to identify new business opportunities• Prepare meetings with prospects and customers• Verify clients' report before sending them• Participate in webinars and seminars• Research of financing solutions for a sustainable development project (10 Thousand Trees)

• Retail / Customer service• After sales service• Orders • Merchandising• CRM

• Market research - competitors and market trends• Qualitative research - understand customers' needs in term of men's apparel• Quantitative research - validate and adjust the assumptions made from qualitative results• Report the results and provide recommendations to guide the strategy